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The Health and Fitness Association<\/p>\nThe Health and Fitness Association<\/p>\n
BOSTON, MA<\/strong> – The Health & Fitness Association (HFA) has released the 2025 Fitness Industry Benchmarking Report, the most comprehensive analysis of financial and operational performance in the fitness sector. This publication marks HFA\u2019s first in-depth benchmarking study since 2019, building on the long-standing Profiles of Success series and expanding it into a more detailed resource. The 2025 report is backed by data from 175 companies representing more than 17,000 fitness facilities across 27 countries, which were surveyed between April and June 2025.<\/p>\n Findings from the 2025 report show that health and fitness facilities continue to deliver robust profitability and strong financial opportunities, while helping operators measure and improve their performance.<\/p>\n Other benchmarks include revenue per club, dues and non-dues revenue mix, reinvestment levels, profitability ratios, member retention, program offerings, amenities, and services. Breakouts by club size, type, and dues level provide unparalleled insight into how different business models are performing.<\/p>\n \u201cThe 2025 Fitness Industry Benchmarking Report confirms what we\u2019ve long known: fitness is good business,\u201d said Liz Clark, President & CEO of HFA. \u201cThe benchmarks in this report highlight not only the industry\u2019s profitability but also the investments operators are making in facilities, services, and member experience to ensure sustainable growth.\u201d<\/p>\n The Fitness Industry Benchmarking Report provides a comprehensive set of benchmarks on the most critical measures of financial and operational performance, including:<\/p>\n Together, these benchmarks give operators a clear picture of where they stand and how to improve performance.<\/p>\n Benchmarking helps operators turn data into action. By comparing their own results against industry peers, clubs can:<\/p>\n \u201cThis report provides operators and stakeholders with an unparalleled view into how the industry is performing today,\u201d said Anton Severin, HFA\u2019s Vice President of Research. \u201cBy benchmarking against peers of similar size and type, operators can identify where they are excelling and where there are opportunities to improve. The findings also demonstrate why fitness facilities are a vital and financially sustainable part of the global health economy.\u201d<\/p>\n To mark the release, HFA will host a webinar on October 23 at 11:00 a.m. (ET). The session will present highlights from the report and is open to survey contributors, Premium and Standard members, and industry partners.<\/p>\n Participation in the survey comes with significant advantages. Each respondent receives:<\/p>\n This ensures that participants not only receive the report for free, but also gain tailored insights to support smarter decision-making. Operators and owners interested in future survey iterations are encouraged to contact the HFA Research Team.<\/p>\n In addition to the 2025 Fitness Industry Benchmarking Report, HFA recently launched the 2025 Employee Compensation & Benefits Survey. This study focuses on staffing, pay, and benefits practices across the industry\u2014an essential complement to financial benchmarking for operators navigating today\u2019s labor market.<\/p>\n We encourage all club owners and operators in the U.S. and Canada to participate. By contributing, you\u2019ll help build a reliable set of workforce benchmarks while also receiving valuable insights to guide your own staffing strategies.<\/p>\n Find out more<\/a> and complete the Employee Compensation & Benefits Survey<\/a> by November 14, 2025.<\/p>\n The 2025 Fitness Industry Benchmarking Report is available now<\/a> in PDF format:<\/p>\n Free for contributing companies, HFA Premium Members, Standard Members, and Industry Partners (via member profile).A Snapshot of Industry Performance<\/h3>\n
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What the Report Covers<\/h3>\n
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Turning Data Into Action<\/h3>\n
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Save the Date: Report Webinar October 23<\/h3>\n
Why Participation Pays Off<\/h3>\n
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More Benchmarking Underway: Complete the 2025 Employee Compensation & Benefits Survey<\/h3>\n
Accessing the Report<\/h3>\n
\n$699 for non-members.
\nHFA membership includes complimentary access to this and other research, along with a wide range of advocacy and business resources.<\/p>\n