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The Health and Fitness Association<\/p>\nThe Health and Fitness Association<\/p>\n
BOSTON, MA<\/strong> – The Health & Fitness Association (HFA) releases the 2025 HFA Global Report<\/em>, the comprehensive annual resource on the state of the global health and fitness industry. The report captures strong consumer demand, record membership levels in key markets and increasing alignment between fitness, healthcare and public policy. This year\u2019s edition features insights from nearly 30 countries and includes a robust increase in partner contributions and survey participation from 2024, reflecting the growing influence and engagement of the global fitness community.<\/p>\n Among countries with comparable year-over-year data, the report finds that fitness industry revenue grew by an average of 8% between 2023 and 2024. The number of fitness facilities was on average up by nearly 4%, while total membership rose by 6%, highlighting the sector\u2019s continued growth and resilience across diverse markets.<\/p>\n \u201cMore people than ever are viewing fitness as essential, not optional,\u201d said HFA President and CEO Liz Clark. \u201cThis year\u2019s report highlights not just where the industry is going, but also how operators, advocates, and consumers are shaping that future together. We\u2019re proud to work alongside so many international partners to tell this story.\u201d<\/p>\n In addition to market performance, the report explores consumer trends, operator growth strategies, and global rankings of commercial fitness brands by revenue and location count. It also spotlights policy developments from countries such as Australia, Brazil, and the United States\u2014markets where fitness continues to gain recognition as a vital contributor to public health, tax reform, and healthcare integration.<\/p>\n Looking ahead, several macroeconomic tailwinds are expected to support industry growth in 2025, from easing inflation to stronger public investment in physical activity. The HFA global survey results included in the report reflect this optimism: 91% of operators expect revenue to grow, over 83% anticipate improved profitability, and a majority project continued membership gains, reinforcing broad confidence in the sector\u2019s trajectory.<\/p>\n \u201cThe Global Report is one of the most important resources we provide because it brings together market data, consumer trends, and policy developments from across the world in one place,\u201d said Clark. \u201cIt offers a clear picture of where the industry is going and how stakeholders can help shape its future.\u201d<\/p>\n The 2025 edition guides readers from a global industry overview through detailed regional and country-level analysis. It includes expanded proprietary research from HFA\u2014including studies on Latin American consumers, gym membership price sensitivity, and American attitudes toward the fitness industry\u2014as well as updated operator rankings and a new directory of leading global fitness brands.<\/p>\n