{"id":11559,"date":"2025-07-29T02:00:54","date_gmt":"2025-07-29T06:00:54","guid":{"rendered":"http:\/\/www.clubinsideronline.com\/news\/?p=11559"},"modified":"2025-07-29T21:27:53","modified_gmt":"2025-07-30T01:27:53","slug":"workout-anytime-accelerates-growth-in-2025-new-leadership-nil-initiatives-and-franchise-expansion-signal-strong-midyear-momentum","status":"publish","type":"post","link":"http:\/\/www.clubinsideronline.com\/news\/chains\/workout-anytime-accelerates-growth-in-2025-new-leadership-nil-initiatives-and-franchise-expansion-signal-strong-midyear-momentum\/","title":{"rendered":"Workout Anytime Accelerates Growth in 2025: New Leadership, NIL Initiatives and Franchise Expansion Signal Strong Midyear Momentum"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/Workout-Anytime-300x87.png\" alt=\"Workout Anytime\" width=\"300\" height=\"87\" class=\"alignnone size-medium wp-image-3109\" srcset=\"http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/Workout-Anytime-300x87.png 300w, http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/Workout-Anytime-200x58.png 200w, http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/Workout-Anytime.png 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Workout Anytime<\/p>\n<p><strong>ATLANTA, GA<\/strong> &#8211; Workout Anytime, the premium 24\/7 fitness franchise with more than 200 locations nationwide, is entering the second half of 2025 with strong momentum.<\/p>\n<p>\u201cWe\u2019ve seen incredible progress already this year, both in terms of internal development and external impact,\u201d said Jerry Pugh, CEO of Workout Anytime. \u201cFrom onboarding new franchisees to expanding our national footprint, we\u2019re laying the groundwork for long-term, sustainable growth \u2014 and we\u2019re just getting started.\u201d<\/p>\n<p>The brand has signed three new franchise agreements and finalized eight leases year-to-date. These milestones follow a major leadership transition that took place in Q2 when Pugh, the brand\u2019s largest franchisee, was named CEO. With more than a decade of firsthand experience operating successful clubs, Pugh brings an operator\u2019s mindset to the executive suite \u2014 a unique advantage as Workout Anytime scales its business.<\/p>\n<p>\u201cThis brand has always been about access, integrity and simplicity,\u201d Pugh said. \u201cWe\u2019re doubling down on that mission by investing in leadership, marketing and franchisee support to elevate our member experience and accelerate unit-level success.\u201d<\/p>\n<p>In tandem with Pugh\u2019s appointment, Workout Anytime also announced the addition of Larry Brayman as chief marketing officer in Q2. Brayman brings more than 30 years of marketing and franchise expertise to the table, having held key leadership roles with Ray-Ban, Oakley, LensCrafters, Gold\u2019s Gym and CKE Restaurants.<\/p>\n<p>\u201cLarry brings the energy, insights and strategic vision that will help us build an even stronger brand,\u201d Pugh said. \u201cHis leadership is already making a difference in how we engage members, support franchisees and communicate our value.\u201d<\/p>\n<p>Another defining moment in the first half of 2025 was Workout Anytime\u2019s sponsorship of an NIL (Name, Image and Likeness) panel during the NCAA Women\u2019s Final Four in Tampa. The event, \u201cLeveling the Playing Field: The Future of Women\u2019s NIL,\u201d brought together athletes, business leaders and brand partners to discuss how companies can support female athletes both on and off the field.<br \/>\nRepresenting the brand was Lynsay Flynt, director of marketing and former Division I athlete, who reinforced Workout Anytime\u2019s commitment to equity and empowerment.<\/p>\n<p>\u201cBeing part of this conversation is a natural extension of what we stand for at Workout Anytime,\u201d Flynt said. \u201cWomen are a vital part of our member base, and we\u2019re committed to investing in their success \u2014 both on and off the field. NIL is more than just marketing; it\u2019s a movement toward equity, empowerment and long-term visibility for women in sports.\u201d<\/p>\n<p>As the second half of 2025 begins, Workout Anytime is focused on continuing its upward trajectory. The brand is targeting additional signings and leases, deepening community engagement and expanding its leadership infrastructure to support the next generation of franchisees.<\/p>\n<p>\u201cOur momentum is strong, our vision is clear, and our team is all-in,\u201d Pugh said. \u201cWhether you\u2019re a member looking for accessible fitness or an entrepreneur looking for a powerful franchise opportunity, there\u2019s never been a better time to join Workout Anytime.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>ATLANTA, GA<\/strong> &#8211; Workout Anytime, the premium 24\/7 fitness franchise with more than 200 locations nationwide, is entering the second half of 2025 with strong momentum. The brand has signed three new franchise agreements and finalized eight leases year-to-date. These milestones follow a major leadership transition that took place in Q2 when Pugh, the brand\u2019s largest franchisee, was named CEO.<\/p>\n","protected":false},"author":1,"featured_media":3109,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[342],"_links":{"self":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/11559"}],"collection":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/comments?post=11559"}],"version-history":[{"count":1,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/11559\/revisions"}],"predecessor-version":[{"id":11560,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/11559\/revisions\/11560"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media\/3109"}],"wp:attachment":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media?parent=11559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/categories?post=11559"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/tags?post=11559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}