{"id":1151,"date":"2015-12-07T00:00:30","date_gmt":"2015-12-07T05:00:30","guid":{"rendered":"http:\/\/www.clubinsideronline.com\/news\/?p=1151"},"modified":"2015-12-09T05:46:14","modified_gmt":"2015-12-09T10:46:14","slug":"technogym-social-campaign-to-fight-childhood-obesity-is-back","status":"publish","type":"post","link":"http:\/\/www.clubinsideronline.com\/news\/suppliers\/technogym-social-campaign-to-fight-childhood-obesity-is-back\/","title":{"rendered":"Technogym Social Campaign To Fight Childhood Obesity Is Back"},"content":{"rendered":"

\"Technogym:Technogym: The Wellness Company<\/p>\n

NEW YORK, N.Y.<\/strong> – Technogym, a leading wellness and fitness company, announced its global \u2018Let\u2019s Move for a Better World\u2019 challenge will take place in 2016, for the third consecutive year. Sign up is now open for fitness facilities across the United States to join the Challenge.<\/p>\n

The 2015 edition saw impressive improvements from participating facilities: visits increased by an average of 34%, new memberships increased by 17%, and more than three quarters of participants saw an increase in the engagement and motivation of existing members.<\/p>\n

Technogym has grand ambitions for Let\u2019s Move for a Better World 2016, following the success of the 2015 edition, that boasted impressive figures and tripled 2014 results: 80,000 participants in 17 countries completed more than 315 million MOVEs, burning a total of 140 million calories and losing a staggering 45,000 lbs.<\/p>\n

\u201cLet\u2019s Move for a Better World embodies Technogym\u2019s mission to improve wellness on a global scale. We recognize that the education of the younger generation is a crucial starting point for achieving this, and building a more sustainable society based on personal health,\u201d said Nerio Alessandri, President and Founder, Technogym. \u201cWe encourage fitness facilities, and individuals in local communities to get involved, sign up, get fit and make an impact.\u201d<\/p>\n

From March 1 to 19, 2016, gym members in fitness facilities all over the world will challenge each other and join forces to donate their movements in support of promoting wellness and healthy lifestyles in their local community and beyond, particularly raising awareness around childhood obesity.<\/p>\n

How does it work?<\/h3>\n

Participants\u2019 MOVEs \u2013 Technogym\u2019s unit for measuring movement \u2013 will be logged and tracked through Technogym\u2019s mywellness cloud, the industry\u2019s first cloud-based open platform.<\/p>\n

The top three most active fitness facilities in each participating country \u2013 those that accumulate the highest number of MOVEs – will win the opportunity to help children in their local community to get more active and healthy by donating Technogym-funded equipment to a school of their choice. Prizes will also be awarded to the members who achieve the highest contribution to the challenge.<\/p>\n

In addition to promoting a healthy lifestyle, Let\u2019s Move for a Better World challenge is a great opportunity for fitness facilities to attract new members through the initiative\u2019s social media communication campaign as well as the viral effect created by existing members sharing their training sessions online.<\/p>\n

Let\u2019s Move for a Better World is also a unique and powerful tool to build member loyalty, motivation and footfall through its competitive mechanism. By placing the spotlight on the fitness facility\u2019s local community, it creates a positive team spirit that brings people together towards a common objective.<\/p>\n

Childhood obesity stats:<\/strong><\/p>\n