{"id":11387,"date":"2025-05-09T00:00:45","date_gmt":"2025-05-09T04:00:45","guid":{"rendered":"http:\/\/www.clubinsideronline.com\/news\/?p=11387"},"modified":"2025-05-12T02:29:18","modified_gmt":"2025-05-12T06:29:18","slug":"workout-anytime-welcomes-larry-brayman-as-chief-marketing-officer-strengthening-leadership-team-amid-growth-surge","status":"publish","type":"post","link":"http:\/\/www.clubinsideronline.com\/news\/chains\/workout-anytime-welcomes-larry-brayman-as-chief-marketing-officer-strengthening-leadership-team-amid-growth-surge\/","title":{"rendered":"Workout Anytime Welcomes Larry Brayman as Chief Marketing Officer, Strengthening Leadership Team Amid Growth Surge"},"content":{"rendered":"

\"WorkoutWorkout Anytime<\/p>\n

ATLANTA, GA<\/strong> – Workout Anytime, the leading premium 24\/7 fitness franchise with over 200 locations nationwide, announces the appointment of Larry Brayman as Chief Marketing Officer. This key leadership addition follows the recent naming of Jerry Pugh as CEO, reinforcing a bold new era of growth, innovation and brand elevation for the fitness franchise.<\/p>\n

Brayman joins Workout Anytime with more than 30 years of marketing and franchise leadership experience across the fitness, retail and restaurant industries. He brings a powerful track record of brand-building, strategic marketing and franchise success. Most recently, he served as North American franchise director for Luxottica Retail, which owns globally recognized brands like Ray-Ban, Oakley and LensCrafters. Prior to that, Brayman was vice president of marketing for the Gold\u2019s Gym Midwest franchise and vice president of corporate affairs for CKE Restaurants, overseeing powerhouse brands such as Hardee\u2019s and Carl\u2019s Jr.<\/p>\n

\u201cLarry\u2019s expertise, passion for fitness and proven leadership make him the perfect addition to our executive team,\u201d said Pugh. \u201cHis appointment marks a pivotal step in our brand\u2019s evolution as we continue expanding our footprint and elevating the Workout Anytime experience for members and franchisees alike.\u201d<\/p>\n

Brayman\u2019s arrival aligns with a strategic leadership transition under Pugh, Workout Anytime\u2019s largest franchisee, whose promotion to CEO was announced earlier this year. With Pugh\u2019s deep understanding of the brand and Brayman\u2019s dynamic marketing acumen, Workout Anytime is uniquely positioned to accelerate its growth and innovation strategy.<\/p>\n

\u201cI\u2019m thrilled to join Workout Anytime at such a transformational moment,\u201d said Brayman. \u201cThis brand has an incredible foundation and a clear purpose \u2014 making high-quality, premium fitness accessible and affordable for all. I look forward to working closely with Jerry and the entire team to strengthen our brand, deepen member engagement and support franchisees as we grow.\u201d<\/p>\n

Founded in 1999, Workout Anytime has become a trusted fitness brand recognized for its convenience, value and commitment to community. The appointment of Brayman further underscores the company\u2019s investment in building a world-class leadership team to support its national expansion and enhanced member experience.<\/p>\n

As Workout Anytime enters this exciting new chapter, the brand remains focused on its mission: empowering individuals and communities through accessible fitness \u2014 anytime, anywhere.<\/p>\n","protected":false},"excerpt":{"rendered":"

ATLANTA, GA<\/strong> – Workout Anytime, the leading premium 24\/7 fitness franchise with over 200 locations nationwide, announces the appointment of Larry Brayman as Chief Marketing Officer. This key leadership addition follows the recent naming of Jerry Pugh as CEO, reinforcing a bold new era of growth, innovation and brand elevation for the fitness franchise.<\/p>\n","protected":false},"author":1,"featured_media":3109,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[342],"_links":{"self":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/11387"}],"collection":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/comments?post=11387"}],"version-history":[{"count":1,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/11387\/revisions"}],"predecessor-version":[{"id":11388,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/11387\/revisions\/11388"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media\/3109"}],"wp:attachment":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media?parent=11387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/categories?post=11387"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/tags?post=11387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}