![\"Eos](\"http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/Eos-Fitness-300x33.jpg\")
Eos Fitness<\/p>\nEos Fitness<\/p>\n
DALLAS, TX<\/strong> – E\u014dS Fitness launched into Q1 2025 with rapid growth, a new marketing campaign, in-gym innovations and impactful partnerships, laying the groundwork for a remarkable year ahead. From unveiling Will Power, the fitness industry\u2019s first-ever brand character, to opening several new locations nationwide, E\u014dS continues to expand and raise the bar for the fitness industry and redefine what it means to be a leader in the category.<\/p>\n \u201cAfter a standout 2024, E\u014dS Fitness is charging into 2025 with even bigger ambitions. We\u2019re not just evolving \u2014 we\u2019re leading the industry forward,\u201d said Rich Drengberg, chief executive officer, E\u014dS Fitness. \u201cLast year, we opened 21 new locations and improved every major same-store member experience, including friendliness, cleanliness, equipment condition and facility upkeep. We aim to open 28 gyms this year while continuing to invest in existing gyms and member engagement.\u201d<\/p>\n Meet Will Power: E\u014dS\u2019 Newest Member<\/strong><\/p>\n E\u014dS made history in Q1 by introducing Will Power, a first-of-its-kind brand character in the fitness industry. Clay-sculpted in E\u014dS\u2019 signature blue, Will\u2019s relatable persona debuted across all major marketing channels in January, setting a new benchmark for engaging members and quickly building a fan base. Celebrated for his humor, resilience and authenticity, Will Power has become a movement, capturing the attention of industry leaders and fitness enthusiasts. The campaign has already earned acclaim, winning two Gold and two Silver ADDY Awards from the American Advertising Federation Phoenix, advancing to the district level with the potential to compete nationally.<\/p>\n Expanding Access to Premium, Affordable Fitness Options<\/strong><\/p>\n Continuing to expand its national footprint, E\u014dS opened seven new gyms in key markets across four states in Q1, with six additional leases signed to fuel its long-term goal of reaching 250 locations by 2030. Blending high-end strength training and cardio equipment, innovative recovery options and signature amenities, E\u014dS opened the following new gyms in the first quarter:<\/p>\n 750 E. Guadalupe Road, Tempe, Arizona E\u014dS also reinvested over $3.2 million into existing gyms in Q1 and plans to invest $14 million more through the end of the year, underscoring its continuous drive to improve and elevate member value through innovation.<\/p>\n Next-Level Gym Recovery: Investing in Recovery and Performance<\/strong><\/p>\n Reinforcing its pledge to drive innovation, E\u014dS continued to roll out its latest amenity, Refresh, in several new locations. Refresh includes a cold plunge, a hot tub and an infrared sauna in one convenient space. This unique setup allows for contrast therapy \u2014 an emerging trend in holistic fitness meeting a growing demand for gym recovery, longevity and preventative amenities aimed at restoring balance and enhancing wellness. The health benefits of contrast therapy \u2014 alternating between the cold plunge and the infrared sauna or hot tub \u2014 include improved circulation and pain management, reduced inflammation and better sleep and performance.<\/p>\n Strengthening Impact Through Partnerships<\/strong><\/p>\n Celebrating the shared values of self-acceptance, inclusion and community, E\u014dS joined forces with Zumba\u00ae for the \u201cSay It. Believe It.\u201d campaign, inspiring people to embrace their inner confidence through movement. More than 1,670 participants came together on March 29 for Say It Saturday, a nationwide initiative with special Zumba\u00ae classes held at 34 E\u014dS locations.<\/p>\n \u201cPartnering with E\u014dS for Say It Saturday brought our \u2018Say It. Believe It.\u2019 campaign to life in an unforgettable way, uniting communities through movement and confidence. It\u2019s incredible to see the impact when we come together to celebrate self-acceptance and inclusivity,\u201d said Rebecca Dorfman, vice president of consumer marketing, Zumba\u00ae.<\/p>\n","protected":false},"excerpt":{"rendered":" DALLAS, TX<\/strong> – E\u014dS Fitness launched into Q1 2025 with rapid growth, a new marketing campaign, in-gym innovations and impactful partnerships, laying the groundwork for a remarkable year ahead. From unveiling Will Power, the fitness industry\u2019s first-ever brand character, to opening several new locations nationwide, E\u014dS continues to expand and raise the bar for the fitness industry and redefine what it means to be a leader in the category.<\/p>\n","protected":false},"author":1,"featured_media":10970,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[412],"_links":{"self":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/11326"}],"collection":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/comments?post=11326"}],"version-history":[{"count":1,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/11326\/revisions"}],"predecessor-version":[{"id":11327,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/11326\/revisions\/11327"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media\/10970"}],"wp:attachment":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media?parent=11326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/categories?post=11326"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/tags?post=11326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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