{"id":11220,"date":"2025-03-03T00:00:26","date_gmt":"2025-03-03T05:00:26","guid":{"rendered":"http:\/\/www.clubinsideronline.com\/news\/?p=11220"},"modified":"2025-03-03T18:54:41","modified_gmt":"2025-03-03T23:54:41","slug":"health-fitness-association-rebrands-its-official-publication-as-health-fitness-business","status":"publish","type":"post","link":"http:\/\/www.clubinsideronline.com\/news\/ihrsa\/health-fitness-association-rebrands-its-official-publication-as-health-fitness-business\/","title":{"rendered":"Health &#038; Fitness Association Rebrands its Official Publication as Health &#038; Fitness Business"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/Health-and-Fitness-Business-300x65.jpg\" alt=\"Health &amp; Fitness Business\" width=\"300\" height=\"65\" class=\"alignnone size-medium wp-image-11221\" srcset=\"http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/Health-and-Fitness-Business-300x65.jpg 300w, http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/Health-and-Fitness-Business-200x44.jpg 200w, http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/Health-and-Fitness-Business-768x167.jpg 768w, http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/Health-and-Fitness-Business-800x174.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Health &#038; Fitness Business<\/p>\n<p><strong>BOSTON, MA<\/strong> &#8211; The Health &#038; Fitness Association (HFA) has rebranded its Association magazine: Club Business International (CBI) is now Health &#038; Fitness Business (HFB). The new brand, launching with the March edition, brings a bold new look and a re-imagined approach to its content.<\/p>\n<p>For 37 years, CBl served as a trusted source of industry news for HFA members and the global fitness community. The way people consume news has changed, and this rebrand is designed to meet the industry\u2019s need for further conversation and a deeper understanding of trending industry topics.<\/p>\n<p>\u201cHealth &#038; Fitness Business isn\u2019t just a name change\u2014it\u2019s a complete reimagining of how our content serves the industry,\u201d said Jim Schmaltz, HFB editor-in-chief. \u201cOur members have many sources where they can access news. What they often don\u2019t get is depth. To put it simply, it\u2019s easy to get the \u2018what\u2019 and \u2018when\u2019 of a news story\u2014it\u2019s not as easy to get the \u2018why.\u2019 We want to complement the immediacy of digital news with an analytical exploration of issues affecting the health and fitness industry.\u201d<\/p>\n<p>In addition to the new name, HFB will have the following new features:<\/p>\n<ul>\n<li>A visually dynamic design featuring bold graphics and imagery while maintaining readability;<\/li>\n<li>A shift to topic-focused editions\u201410 issues per year\u2014diving deep into crucial industry conversations, such as money, mental wellness, technology, and global trends;<\/li>\n<li>An increased global perspective, with every issue incorporating submissions from international viewpoints;<\/li>\n<li>A focus on member benefits, reporting on the strategy behind HFA\u2019s advocacy, education, and research efforts, and increasing awareness of member resources and exclusive offers.<\/li>\n<\/ul>\n<p>Most importantly, HFB will be a platform for the industry\u2019s voices.<\/p>\n<p>\u201cWe want this magazine to reflect our members and their experiences,\u201d said Schmaltz. \u201cWe\u2019ll feature stories from members who have found success and want to share their experiences and advice, helping to connect, promote, and grow the industry around the world.\u201d<\/p>\n<p>HFB remains a benefit for all opted-in HFA members, who receive both print and digital editions. The first issue of Health &#038; Fitness Business is now available. <\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>BOSTON, MA<\/strong> &#8211; The Health &#038; Fitness Association (HFA) has rebranded its Association magazine: Club Business International (CBI) is now Health &#038; Fitness Business (HFB). The new brand, launching with the March edition, brings a bold new look and a re-imagined approach to its content.<\/p>\n","protected":false},"author":1,"featured_media":11221,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[682],"_links":{"self":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/11220"}],"collection":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/comments?post=11220"}],"version-history":[{"count":1,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/11220\/revisions"}],"predecessor-version":[{"id":11222,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/11220\/revisions\/11222"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media\/11221"}],"wp:attachment":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media?parent=11220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/categories?post=11220"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/tags?post=11220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}