![\"The](\"http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/The-Health-and-Fitness-Association-300x72.png\")
The Health and Fitness Association<\/p>\nThe Health and Fitness Association<\/p>\n
WASHINGTON, D.C.<\/strong> – \u200b\u200bAs 2025 begins, a nationwide survey by the Health & Fitness Association (HFA) reveals that health, fitness and exercise are at the forefront of Americans\u2019 New Year\u2019s resolutions. Of the estimated 159 million adults planning to set goals, 60%\u2014or approximately 96 million Americans\u2014intend to focus on health, fitness and exercise, making it the most popular theme for 2025 goals.<\/p>\n Among these fitness-focused individuals, the top aspirations include building muscle or strength (50%), establishing a regular exercise routine (44%), and improving mental health through physical activity (42%). These goals reflect a holistic understanding of fitness, highlighting its benefits for both physical and mental well-being.<\/p>\n To turn these ambitions into action, Americans overwhelmingly recognize the importance of structured exercise spaces such as gyms, studios, and health clubs. Nearly nine-in-ten (88%) say access to fitness facilities will be important to achieving their goals, with 61% rating it very important. Consequently, most plan to maintain their existing membership (58%) or join a new fitness facility in 2025 (23%).<\/p>\n Despite the enthusiasm for fitness and exercise, affordability remains a concern. Nearly one-third cite cost as a top factor that might prevent them from achieving their fitness goals in 2025. This tension between ambition and accessibility underscores a broader issue in making health and fitness achievable for all Americans.<\/p>\n \u201cAmericans are entering the new year with strong ambitions to improve their health and fitness, but financial strain is a real obstacle for many,\u201d said Liz Clark, HFA president and CEO. \u201cThis represents both a challenge and an opportunity to explore strategic solutions that can make fitness more accessible to everyone.\u201d<\/p>\n The survey coincides with the release of a new HFA report, Reversing the Physical Inactivity Crisis \u2013 Fitness Affordability as Strategic Policy. Conducted in collaboration with Portas Consulting, the report explores how public investment in strategic pricing policies\u2014such as those proposed under the PHIT Act\u2014could expand access to structured exercise and deliver transformative health and economic benefits.<\/p>\n Key findings from the report reveal:<\/p>\n Together, the new survey and report present a roadmap for aligning Americans\u2019 fitness goals in 2025 with actionable solutions.<\/p>\n \u201cMaking fitness affordable is not only about helping people meet their personal goals,\u201d Clark emphasized. \u201cIt\u2019s about fostering healthier communities and unlocking the far-reaching societal benefits that come with increased physical activity.\u201d<\/p>\n Kantar, on behalf of the Health and Fitness Association (HFA), conducted an online survey December 19-27, 2024 among a nationally representative sample of 2,000 adult Americans aged 18 and over related to new year\u2019s resolutions and 2025 goals. The margin of error is +\/- 2 percent and greater among subgroups.<\/p>\n The report, Reversing the Physical Inactivity Crisis \u2013 Fitness Affordability as Strategic Policy, explores the impact of targeted price reductions for fitness facility memberships. Conducted by the Health & Fitness Association in collaboration with Portas Consulting, the study integrates consumer surveys with Portas\u2019 proprietary Social Return on Investment (SROI) model to estimate the health, social, and economic impact. The consumer survey, conducted in September 2024, included 1,517 adult Americans.<\/p>\n","protected":false},"excerpt":{"rendered":" WASHINGTON, D.C.<\/strong> – \u200b\u200bAs 2025 begins, a nationwide survey by the Health & Fitness Association (HFA) reveals that health, fitness and exercise are at the forefront of Americans\u2019 New Year\u2019s resolutions. Of the estimated 159 million adults planning to set goals, 60%\u2014or approximately 96 million Americans\u2014intend to focus on health, fitness and exercise, making it the most popular theme for 2025 goals.<\/p>\n","protected":false},"author":1,"featured_media":10014,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[682],"_links":{"self":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/10984"}],"collection":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/comments?post=10984"}],"version-history":[{"count":1,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/10984\/revisions"}],"predecessor-version":[{"id":10986,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/10984\/revisions\/10986"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media\/10014"}],"wp:attachment":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media?parent=10984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/categories?post=10984"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/tags?post=10984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
Methodology<\/h3>\n