![\"Eos](\"http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/Eos-Fitness-300x33.jpg\")
Eos Fitness<\/p>\nEos Fitness<\/p>\n
DALLAS, TX<\/strong> – E\u014dS Fitness, a national High Value. Low Price. (HVLP) gym brand with over 175 locations open or on the way, is introducing its newest member, Will Power. More than just a symbol of what one can achieve, Will is here to instill inspiration, motivate gymgoers to move and remind everyone that obstacles are just opportunities in disguise.<\/p>\n Will has a personality as dynamic as E\u014dS\u2019 world-class amenities and the resilience of a true champion. Life may throw curveballs, but Will has a knack for turning excuses into endurance, setbacks into sweat sessions and bad days into better tomorrows while ensuring never to miss a gym day. Eager to try everything E\u014dS has to offer, even when life gets in the way or doesn\u2019t go as planned, Will remains undaunted and constantly strives to improve.<\/p>\n E\u014dS Fitness\u2019 game-changing sidekick is the result of a year-long exploration into what truly motivates gymgoers. After extensive primary research facilitated by advertising and marketing agency RIESTER, including focus groups and member surveys, the message was clear: the E\u014dS community thrives on persistence, positivity and pride of achievement\u2014qualities captured perfectly by Will Power.<\/p>\n \u201cWe confirmed through our research that E\u014dS members are driven achievers who view accomplishment as their motivation and reward. Life isn\u2019t always perfect and can be full of obstacles, but they show up, face challenges head-on and persevere,\u201d said Shilpi Sullivan, chief marketing officer, E\u014dS Fitness. \u201cWe collaborated with our long-standing agency partner RIESTER to develop this campaign to capture the sentiment that our members are determined and E\u014dS welcomes them with a premium fitness experience in a supportive and fun atmosphere.\u201d<\/p>\n The most impactful brands have elements that people can connect with emotionally. From its thoughtful design to its universal appeal, Will Power embodies E\u014dS\u2019 commitment to inclusivity and innovation, proving that fitness is for everyone, no matter where they are in their journey, as long as they bring their willpower and drive.<\/p>\n \u201cWill is proof that along with daily unexpected challenges, every workout is not going to be perfect, and fitness is different for everyone. The playfulness of this campaign encourages members to give themselves the freedom to explore, experiment and celebrate every effort they make because showing up is always an achievement worth being proud of,\u201d Sullivan continued.<\/p>\n Sculpted of clay in E\u014dS\u2019 signature blue, Will Power\u2019s adaptable form proves that fitness isn\u2019t about perfection; it\u2019s about progress.<\/p>\n \u201cWe want everyone to smile the moment they see Will and really form a connection,\u201d said Anthony Mitchell, vice president of creative, E\u014dS Fitness. \u201cEvery detail\u2014from the name to the color and shape, even the texture\u2014was thoughtfully crafted to ensure Will resonates with as many folks as possible. As one of the few truly original characters in the fitness industry, Will presents a unique opportunity to inspire people on a deeply personal level, and we\u2019re excited to see Will\u2019s story unfold.\u201d<\/p>\n E\u014dS is pulling out all the stops for Will Power\u2019s debut, with a nationwide launch across billboards, digital, radio, TV, social media, in-gym installations and more. From gym swag to motivational moments, Will is set to be everyone\u2019s favorite gym buddy.<\/p>\n \u201cAs E\u014dS continues its evolution as a leading force in the industry, launching Will Power represents a fresh, bold approach to inspiring resilience, transparency and inclusivity in fitness,\u201d added Sullivan. \u201cWill is here to help break down the barriers or fear, celebrate the small wins and recognize that every step of your personal journey can be a triumph.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" DALLAS, TX<\/strong> – E\u014dS Fitness, a national High Value. Low Price. (HVLP) gym brand with over 175 locations open or on the way, is introducing its newest member, Will Power. More than just a symbol of what one can achieve, Will is here to instill inspiration, motivate gymgoers to move and remind everyone that obstacles are just opportunities in disguise.<\/p>\n","protected":false},"author":1,"featured_media":10970,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[412],"_links":{"self":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/10968"}],"collection":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/comments?post=10968"}],"version-history":[{"count":1,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/10968\/revisions"}],"predecessor-version":[{"id":10971,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/10968\/revisions\/10971"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media\/10970"}],"wp:attachment":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media?parent=10968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/categories?post=10968"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/tags?post=10968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\u201cWill\u201d Meets World<\/h3>\n
Shape Up with Will Power<\/h3>\n
A Revolutionary Roll-Out<\/h3>\n