![\"Women](\"http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/Women-For-Tri-300x111.png\")
Women For Tri<\/p>\nWomen For Tri<\/p>\n
CHANHASSEN, MN and TAMPA, FL<\/strong> – Life Time – The Way Of Life Company (NYSE: LTM) and IRONMAN today announced the appointment of 12 women to its founding Women For Tri Board of Advisors.<\/p>\n Long recognized for their profound impact upon the sport of triathlon, the two organizations launched the Women For Tri\u2122 initiative with a vision to welcome and empower new female triathletes to be part of the sport\u2019s continued exponential growth. A board selection committee led by IRONMAN and Life Time reviewed more than 650 applications and narrowed the field to 12. The team of appointed influential women, who collectively represent an impressive wealth of professional and personal achievements, were selected to develop a five-year strategy and action plan for the movement.<\/p>\n \u201cWe are very pleased with the tremendous outpouring of interest in this initiative, choosing just twelve women for the board was certainly not easy. I would like to thank all of the applicants for sharing in our passion to develop female participation and grow the sport of triathlon,\u201d said Andrew Messick, Chief Executive Officer for IRONMAN. \u201cWomen For Tri will play a very important role in the future success of triathlon and we look forward to collaborating with Life Time and the Board of Advisors on this initiative.\u201d<\/p>\n The new board will work to unite and empower female athletes of all ages and fitness levels by breaking down barriers to entry and helping more women accomplish their fitness goals in a sport that continues to thrive internationally. Both IRONMAN and Life Time consider the recent and continued growth of female participants in triathlon of vital importance to the sport and endurance industry. Recently, Life Time powered by IRONMAN held an Indoor Triathlon Hour at 77 Life Time destinations nationwide that saw a female participation rate of 54 percent.<\/p>\n \u201cThe Iron Girl\u00ae series (owned and operated by IRONMAN) and the Esprit de She series (owned and operated by Life Time) both continue to see enormous growth among new triathletes,\u201d says Kimo Seymour, Senior Vice President, Life Time Media and Events. \u201cThe goal of Women For Tri is to mobilize greater interest in the sport and provide an approachable, accessible and meaningful platform for women to achieve their fitness ambitions through triathlon.\u201d<\/p>\n One of the areas of focus for this initiative will be the creation of a Women For Tri Ambassador Team to develop and lead a networking and social community for women in triathlon. The Ambassador Team will mentor and help cultivate new athletes, while providing support to first timers throughout their training all the way to the finish line. The community will remain connected via social media through the #womenfortri hashtag.<\/p>\n The inaugural Women For Tri Board of Advisors includes:<\/p>\n MEREDITH ATWOOD, Roswell, GA<\/strong> HILLARY BISCAY, Tucson, AZ<\/strong> BONNI BROOKS, Fairbanks, AK<\/strong> CASEY CORTESE, Denver, CO<\/strong> LEESA EICHBERGER, Encinitas, CA<\/strong> MOIRA HORAN, Spring Lake Heights, NJ<\/strong> CRIS HOWARD, Reston, VA<\/strong> KATHERINE KELLY LANG, Hollywood, CA<\/strong> BROOKE MALLICK, Chicago, IL<\/strong> JULIA BEESON POLLORENO, San Diego, CA<\/strong> KYRSTEN SINEMA, Phoenix, AZ<\/strong> DR. KAREN SMITH, Newport Coast, CA<\/strong> For more information about the Women For Tri\u2122 movement, visit www.ironman.com\/womenfortri<\/a> or contact womenfortri@ironman.com. Information on how to join the Women For Tri Ambassador Team will be announced in the coming months. For more information on the IRONMAN brand and global event series, visit www.ironman.com<\/a>. More information about Life Time Athletic Events can be found at www.eventsbylifetime.com<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":" CHANHASSEN, MN and TAMPA, FL<\/strong> – Life Time (NYSE: LTM) and IRONMAN today announced the appointment of 12 women to its founding Women For Tri Board of Advisors.<\/p>\n","protected":false},"author":1,"featured_media":102,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[16,15],"_links":{"self":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/105"}],"collection":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/comments?post=105"}],"version-history":[{"count":1,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/105\/revisions"}],"predecessor-version":[{"id":114,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/105\/revisions\/114"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media\/102"}],"wp:attachment":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media?parent=105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/categories?post=105"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/tags?post=105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nAttorney, Blogger, Author<\/em>
\nMeredith authored Triathlon for the Every Woman, a funny, informative book that empowers women of all backgrounds to become triathletes. She\u2019s an attorney as well as a USAT Level 1, Youth and Junior certified triathlon coach, and contributor to Triathlete Magazine. Meredith completed her first IRONMAN\u00ae triathlon in 2013 and blogs at SwimBikeMom.com.<\/p>\n
\nProfessional Triathlete, Owner Smashfest Queen, Inc.<\/em>
\nHillary is a professional triathlete and coach with 66 full distance finishes under her belt, including a win at IRONMAN\u00ae Wisconsin. She\u2019s also the first person to record six Top 5 IRONMAN\u00ae triathlon finishes in one season. Hillary is the Co-Founder of Smashfest Queen, Inc., a women\u2019s sport and casual apparel company.<\/p>\n
\nNational Director, Team In Training<\/em>
\nBonni is a National Director for Team In Training at the Leukemia & Lymphoma Society, providing coaching and team support for participants in a variety of athletic events across the world. Team In Training athletes, in exchange for training and support, raise money towards cures for blood cancers like leukemia, lymphoma and myeloma. In total, Team In Training has trained more than 500,000 runners, walkers, triathletes, cyclists and hikers, raising more than $1.4 billion to fund lifesaving research.<\/p>\n
\nVice President Marketing, Transamerica<\/em>
\nCasey is a marketing expert with several strategic ties to the active lifestyle and business communities. She\u2019s also responsible for the creation of several award-winning sponsorship programs, most notably the Janus Charity Challenge, a national triathlon-based fundraising initiative which raised nearly $55 million for charities throughout the U.S. In February 2015, she\u2019ll be working to complete a half marathon on every continent.<\/p>\n
\nCMO, Consultant<\/em>
\nLeesa has over 20 years of experience in consumer marketing, and was most recently the CMO of Jenny Craig. While at Jenny Craig, she was named one of the Top 100 CMOs on Twitter. She has a passion for health, wellness and fitness, and has been an active triathlete since 2007. Leesa also serves on the Board of Directors for the California Avocado Commission.<\/p>\n
\nCo-Founder, Jersey Girls StayStrong Multisport Club<\/em>
\nMoira has participated in countless marathons, IRONMAN\u00ae, IRONMAN\u00ae 70.3\u00ae and other triathlons since 1993. Her focus over the past several years has been on sharing her experiences and training others as a USA Triathlon Coach Certified Level 1 and Level 2 Total Immersion Swim instructor. She founded the Jersey Girls Triathlon in 2010 and started the Jersey Girls StayStrong Foundation in 2012.<\/p>\n
\nGlobal Project Director, Covance<\/em>
\nCris created the Well Steps\u00ae program providing turnkey wellness solutions such as individual health coaching to companies large and small. Johnson & Johnson awarded Well Steps\u00ae program with its Chairman Award and implemented the program in a series of clinical trials spanning 41 countries. Cris has eight years of triathlon experience.<\/p>\n
\nEmmy-Award Winning Actress<\/em>
\nKatherine is an Emmy-Award winning producer, actress, spokesperson\/ambassador of Breakaway from Cancer and avid triathlete. Her love for the sport and extensive social media following will help the initiative reach a new audience, empowering a large group of her supporters to try the sport. Katherine has competed in two IRONMAN\u00ae 70.3\u00ae events and plans to do an IRONMAN\u00ae triathlon this year.<\/p>\n
\nMarketing Manager, Gatorade<\/em>
\nAs a part of the Gatorade team, Brooke was charged with running G-Feat, an initiative Gatorade implemented internally to encourage its employees to be more active. G-Feat\u2019s main pillars of focus: education, training and competition, and athlete outreach, which are synergetic with the work the Women For Tri board will be tasked to carry out. She has participated in multiple triathlons, including the IRONMAN\u00ae 70.3\u00ae Racine triathlon.<\/p>\n
\nEditor in Chief, Triathlete Magazine<\/em>
\nJulia is the Editor in Chief of Triathlete Magazine, and is deeply rooted in the sport of triathlon. She will be instrumental in content development and education for both beginner and elite athletes. Julia, a mother of two children, is a multiple-time IRONMAN\u00ae and IRONMAN\u00ae 70.3\u00ae finisher.<\/p>\n
\nU.S. Representative, Arizona \u2013 9th Congressional District<\/em>
\nKyrsten is the first sitting Member of Congress to complete an IRONMAN\u00ae triathlon. She also enjoys competing in Life Time Tri and Esprit de She events in her home state of Arizona. Kyrsten has previous experience bringing women into the sport and is passionate about the opportunity to use her influence to drive Women For Tri.<\/p>\n
\nSr. VP Global Head, R&D, Allergen<\/em>
\nKaren is a frequent speaker at Women in Business, and sits on the Board of Advisors of the California Chapters for Girl Scouts and the Susan G. Komen Foundation in Orange County. She won the 2014 Orange County Women in Business Award, and is known as a respected leader in the community with an extensive background in business and the health\/medical field. She recently completed her seventh IRONMAN\u00ae triathlon.<\/p>\n