{"id":10275,"date":"2024-05-29T00:00:41","date_gmt":"2024-05-29T04:00:41","guid":{"rendered":"http:\/\/www.clubinsideronline.com\/news\/?p=10275"},"modified":"2024-06-04T18:00:46","modified_gmt":"2024-06-04T22:00:46","slug":"acsm-unveils-new-brand-identity-marking-70th-anniversary-and-strategic-shift","status":"publish","type":"post","link":"http:\/\/www.clubinsideronline.com\/news\/suppliers\/acsm-unveils-new-brand-identity-marking-70th-anniversary-and-strategic-shift\/","title":{"rendered":"ACSM Unveils New Brand Identity, Marking 70th Anniversary and Strategic Shift"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/ACSM-300x109.png\" alt=\"ACSM\" width=\"300\" height=\"109\" class=\"alignnone size-medium wp-image-10274\" srcset=\"http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/ACSM-300x109.png 300w, http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/ACSM-200x73.png 200w, http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/ACSM-768x279.png 768w, http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/ACSM-800x291.png 800w, http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/ACSM.png 1427w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>ACSM<\/p>\n<p><strong>INDIANAPOLIS, IN<\/strong> &#8211; In a momentous occasion coinciding with its 70th anniversary, the American College of Sports Medicine (ACSM) unveils the launch of its new brand identity and strategic plan at the 2024 Annual Meeting. This significant milestone reflects ACSM\u2019s commitment to innovation, collaboration and the advancement of movement.<\/p>\n<p>The year 2024 is a pivotal one for ACSM as the organization not only celebrates seven decades of excellence but also embarks on a transformative journey with the introduction of a three-year strategic plan. This plan, meticulously crafted over the past two years, underscores ACSM\u2019s dedication to evolving with the ever-changing landscape of health care and wellness.<\/p>\n<p>\u201cAt ACSM, we believe in the power of movement to transform lives,\u201d says ACSM President Irene Davis. \u201cAs we enter this new era, our updated brand identity serves as a beacon of our unwavering commitment to science, evidence-based practice and the promotion of health and fitness for all.\u201d<\/p>\n<p>Central to this rebranding initiative is the unveiling of ACSM\u2019s refreshed mission statement, emphasizing the organization\u2019s multidisciplinary approach. ACSM also introduced, for the first time, a vision statement centered on the universal importance of movement in enhancing lives.<\/p>\n<p>\u201cACSM\u2019s new brand identity reflects our core values and strategic objectives,\u201d said ACSM Interim Chief Executive Officer Katie Feltman. \u201cIt symbolizes our dedication to leveraging scientific research, integrating medicine and evidence-based practice, and championing health and fitness as integral components of human well-being.\u201d<\/p>\n<p>The new brand identity, effective immediately, features a dynamic logo comprised of three interlocking elements, each representing a foundational pillar of ACSM\u2019s mission: Science, Medicine, and Health &#038; Fitness. Together, these elements signify ACSM\u2019s holistic approach to driving progress and innovation in our field.<\/p>\n<p>\u201cAs we embrace this bold new era, ACSM remains steadfast in its commitment to extending and enriching lives through the power of movement,\u201d Davis says. \u201cWe invite our members, partners and stakeholders to join us on this transformative journey as we continue to lead the way toward a healthier, more active world.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>INDIANAPOLIS, IN<\/strong> &#8211; In a momentous occasion coinciding with its 70th anniversary, the American College of Sports Medicine (ACSM) unveils the launch of its new brand identity and strategic plan at the 2024 Annual Meeting. This significant milestone reflects ACSM\u2019s commitment to innovation, collaboration and the advancement of movement.<\/p>\n","protected":false},"author":1,"featured_media":10274,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[43],"_links":{"self":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/10275"}],"collection":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/comments?post=10275"}],"version-history":[{"count":1,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/10275\/revisions"}],"predecessor-version":[{"id":10276,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/10275\/revisions\/10276"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media\/10274"}],"wp:attachment":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media?parent=10275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/categories?post=10275"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/tags?post=10275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}