Club Insider

Five Steps to Boost Non-Dues Revenue in 2018

Part II

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Karen Woodard-ChavezKaren Woodard-Chavez

In last month's edition of Club Insider, we ran Part I of this 2-part article. This is Part II. The first few paragraphs are worth repeating/rereading:

Let's close out the 4th quarter with this 2-part article that will enhance something we all know is the foundation of our business: Clubs that have a higher % of Non-Dues Revenue (NDR) enjoy a higher level of member retention. We know that members who engage in NDR services:

  1. 1. Use the club more often;
  2. 2. Get better results;
  3. 3. Continue to spend more in the club; and
  4. 4. Remain as members longer than those who don't engage in NDR services.

However, what we know and what we do aren't always the same thing. This is true for many reasons, which can include not having the staff to provide services, not having the creativity to create programs or not having systems in place to make it happen.

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