Club Insider

Norm's Notes for November 2017

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Norm CatesNorm Cates

Hello Everybody! This is your Club Insider Publisher and Tribal Leader Since 1993 checking in with the first edition of our 25th Year of Publishing... Edition #287! Be sure to check out this month's special cover story that begins on Page #3.

Is America a great country, or what!? It certainly is. But, America is not the place we want it to be anymore. America appears to be in the hands of the Devil. How do we save America from the grasp of evil and devastation that, week after week, we have seen truly horrible acts committed by very sick people. The sad thing about it all is that nobody can do anything about the next disaster that is surely down the road. What is the answer, we ALL must be asking ourselves. Maybe the answer is prayer.

•This month, on Page #8, I have devoted a full page to a Tribute to our 1967 N.C. State Football Team. I did this because last weekend we had the 50th Anniversary Reunion Party of our '67 Team, a really great team that finished the season ranked #13 in the country with a 9 and 2 win/loss record. Check out Page #8 for a look at our Team photo and a special letter I wrote to my teammates.

"TRUST... earn it... keep it... grow it... It's what your company is built on. It's what your customers base their loyalty on. It's the culmination of everything your company does, from product quality to employee behavior and everything in between. It takes a lifetime to build, but only an instant to be torn apart." These words of wisdom are from the writing of Deloitte's Brand Digest. Use for more on this important topic. Speaking of trust, my son, Justin, and I, are very proud and honored to be Celebrating 25 Years of Trust with Club Insider, and our Cover Story this month truly reflects not only the heartfelt beliefs my son and I share, but it shares a lot of history about our publication and our industry I think you'll enjoy reading for the first time.

RICK CARO, our great friend I refer to as "The Club Industry's Best Friend," has been named to the Advisory Board for Zeamo, a company described in their Press Release as, "The force behind the state-of-the-art, market-multiplying digital fitness platform (mobile app and web)." Also, from that press release: "Zeamo announced the continued growth of its global strategic expansion plan. Already hosting the largest directory and search engine of its kind of more than 25,000 gyms so far, and with plans to increase that number significantly worldwide, Zeamo directory users have the ability to search and select facilities in their location by their favorite activities. They are then able to purchase day pass access to Zeamo"s Partner Gyms, which number more than 500 in the U.S. alone, with another 100+ in Europe, and work out with any one of those partners without restrictions. Zeamo's most recent expansion includes the addition of multi-unit facilities involving Boston Sports Clubs and Healthworks, bringing the company's already impressive roster of partner clubs in the Greater Boston area to 50." Check out the Press Release on Page #28.

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