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Steve Ayers, Former Chief Revenue Officer of ABC Financial, Joins Workout Anytime as Multi-Unit Franchise Owner With Expanded Responsibilities to Support the Brand Nationally

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Steve AyersSteve Ayers

ATLANTA, GA - Health and fitness industry executive Steve Ayers has joined the Workout Anytime franchise system, serving as a multi-unit franchisee in Central Florida. Mr. Ayers will also support the company's efforts in a franchise development capacity where he'll be assisting with the brand's growth initiatives on a national level.

Ayers joins Workout Anytime from ABC Financial Services (ABC), the leading provider of software and payment processing in the health and fitness industry. During his 8-year tenure, Ayers helped ABC grow from servicing approximately 2,500 clubs to more than 7,000 clubs across 3,000 brands.

"In my career at ABC, I spent time working with a lot of fitness brands, and Workout Anytime always stood out," said Ayers. "The brand is in major growth mode, and its value proposition, scalability and commitment to supporting its franchisees are what drew me to the company. My career path has primed me to be successful as a franchisee and to help the brand grow its footprint in Central Florida and, hopefully, beyond."

Ayers has signed an agreement for three Workout Anytime clubs in Central Florida and has already secured real estate for his first, which will open by the first of the new year. He plans to open his second and third locations during the first half of 2019.

"It's a feather in our cap to have Steve join our team, not only as a franchise-partner, but as an ambassador of our growth throughout the United States," said Mark de Gorter, Chief Operating Officer for Workout Anytime. "His leadership, reputation in the industry and passion for furthering development will be invaluable assets as we continue to expand across the country."

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