2018 World Gym Convention Highlights the Future of the Iconic Brand
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LOS ANGELES, CA - World Gym International, the iconic global brand for bodybuilding and seriously fun fitness, gathered franchisees, vendors and partners from nine countries for the 2018 World Gym International Convention in Las Vegas on September 5 - 8, 2018. The annual gathering was held at the Aria Resort & Casino in Las Vegas with nearly 200 attendees, including gym owners and staff from Australia, Brazil, Canada, Egypt, Lebanon, Mexico, Taiwan, United States and Russia. The convention featured a "Beginnings" theme, letting members and franchisees know that, no matter what stage one is in life, World Gym is ready to get them started, helping everyone achieve their dreams with the best team, coaches and community possible.
"I look forward to the convention every year, which really feels more like a family reunion," said Guy Cammilleri, CEO of World Gym. "Our global network comes to the convention to train together, learn together, support each other, share ideas and help each other improve our businesses. This year's convention was our most successful yet."
On Wednesday, the event kicked off with an opening ceremony led by Cammilleri, where he highlighted the growth of World Gym over the last year, the turnkey digital marketing platform for franchisees, exceptionally profitable results of the turnkey digital marketing platform at the corporate owned World Gym locations, new advertising campaigns, the new World Gym app with fitness tracking features and the enormous success of the World Gym Athletics program. Thanks in part to World Gym Athletics, Cammilleri is projecting that World Gym will grow to 500 gyms by 2023, which would be a mix of full-service gyms & World Gym Athletics Studios.
Over the course of three days, franchisees had a chance to participate in different roundtable discussions and educational sessions hosted by the World Gym International team, including topics like business planning, developing your next World Gym, growing personal training, inspiring members to become athletes who want to train and the latest digital marketing tools with industry leading experts.
At the trade show, World Gym owners were able to meet with a variety of different vendors highlighting their latest equipment, apparel and services. The trade show included Premier Vendors like Precor, ABC Financial and Matrix, as well as important service providers, who help with local and digital marketing, customer acquisition and member retention.
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