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Why So Many Clubs Are Doing 12-Week Fitness Challenges

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Mario BravomaloMario Bravomalo

12-week fitness challenges have been around for over a decade and have proven to yield incredible results. If your club's goal is to increase revenue, and at the same time, help members become fit and healthy, then your club should be doing fitness challenges.

The KPIs are clear that, year after year, fitness challenges stimulate membership growth, referrals, personal training sales, and retention, not to mention the incredible buzz of excitement fitness challenges create during January for the staff and the members.

There are quite a few details and operational procedures that can make running a challenge a challenge. Utilize the following list on how to get the fitness challenge started in your club.

Start Early: Begin your planning in the middle of October.

Start By Building a Schedule: Kick off meeting, marketing meeting, staff training meeting and the timelines of the challenge.

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