In-Shape Health Clubs
Shaping Healthier, Happier Lives
- For this article, Log In to:
- View eVersion | Download PDF
In 1981, a retired doctor named Dr. Mort Rothbard founded In-Shape Health Clubs in Stockton, California. Back then, it all began with the conversion of a dated racquetball club into a full-service health club. Over the next 37 years, the company grew to 67 locations across California. Whereas the national brand names we know that originate in California and are focused on primary markets, In-Shape focuses on the secondary markets other players may not see as having the potential for a full-service, resort-style health and fitness club facility. It's within these openings that In-Shape found a niche that has created duplicatable success.
Today, In-Shape Health Clubs is led by CEO, Francesca Schuler. With a background in creating and managing experiential brands, every nuance of the In-Shape experience has been refocused on the member in order to create healthier, happier lives. From onboarding to the encouragement of utilizing the facility for fitness and non-fitness activities (i.e. rest and relaxation) alike, the company is re-shaping the lives of its members.
One of the keys to this success is the One Team Approach for all those who have sought a career in the health and fitness club industry and found it at In-Shape Health Clubs. By creating the mindset of company first and job role second, the focus is always on the member. This is the difference, and it shows.
This month, I welcome you to read on as we interview Francesca Schuler, CEO of In-shape Health Clubs.
An Interview With Francesca Schuler, CEO of In-Shape Health Clubs
Club Insider (C.I.) - Where were you born, and where did you grow up? Where did you go to school, and what did you study? And, did you play any sports?
Francesca Schuler (FS) - I was born and grew up in Washington, D.C. My mom is from Chile, and my dad is from Illinois. I went to Brown University in Rhode Island and majored in Comparative Literature, which led me straight into fitness, obviously (laughing). I went to business school at Wharton and received my MBA. Growing up, I played basketball in high school and rowed crew in college; sports were an important part of my school experience.
To view the full article, please Log In.
If you are not a Paid Subscriber, we welcome you to Subscribe Now.