Kale and Exercise
The Recipe for Results
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Jeffrey Pinkerton
Kale. It's really good for you, packed with vitamins, antioxidants and all kinds of bone-boosting, heart-helping compounds. We should eat it every day. But, to most people's palates, kale's roughage is... pretty rough. That said, when prepared in just the right way, with some great ingredients, a kale smoothie can be a tasty afternoon snack. Even better, a ready-made bag of frozen kale, blueberries, cherries and strawberries can help reduce prep time and friction, increasing the odds that I'll get my vitamin boost for the day. Curious where I am headed? Kale is like exercise. Most people find it pretty rough. You need to add some great ingredients and deliver it ready-made, to reduce friction and increase the odds that your members will get their movement and exercise for the day.
People Need Kale
Most people know exercise is really good for them. It's packed with muscle-building, endorphin-charging, bone-boosting, heart-helping benefits. But, it can be intimidating, challenging, overwhelming, confusing and just... boring.
Even when someone finds the time and energy and courage and moxie to walk into your facility to inquire about joining, that's just the first step. (Actually, it's probably the fourth step; first, they visited your website, read your Google Reviews and scanned your social media accounts.)
Regardless, once they walk in your door, they've already been through a lot, and they haven't even started exercising. The rough part could just be beginning.
Serve a Ready-Made Smoothie
But, it doesn't have to be rough, like a fistful of raw kale, the greens equivalent of solitary machines. You can (and must!) deliver the most palatable version of exercise by adding ingredients that make it guesswork-free and appealing, day after day, to members with no expertise or even experience. Here's the not-so-secret recipe:
- Music is magic. Movement is better to music, and that's not just our opinion. Scientifically speaking, when people move to music, time seems to fly, the work is more enjoyable and repeatable and performance is actually enhanced – people are able to literally jump higher, pedal faster and lift more weight.
- People are powerful. The sense of community, the sensation of togetherness, the "see you on Friday" social feeling... it's the unexpected side effect of great group fitness workouts. Personal connections aren't necessarily what will get a person through your doors initially, but it's what keeps them coming back.
- Coaching is critical. A well-prepared, expertly equipped, committed (to you) instructor team will deliver results-guaranteed, inclusive, motivating and even entertaining workouts, with options for every mover.
Results, No (In)Decision Required
Those pre-packaged smoothie ingredients mean my kale consumption is healthy, repeatable, consistent and palatable; no need for me to indecisively go from aisle to aisle in the grocery store.
Similarly, when you direct someone to the ready-made experience of your best group fitness workouts, you're delivering a healthy, repeatable, consistent and palatable version of exercise without the indecision of going from machine to machine.
Like the ever-increasing – and increasingly popular – options for pre-prepared services that make our lives easier (meals, overnight oats, supplements, vacations, beauty boxes and even wardrobes), you need ready-made, amazing group fitness workouts to save you and your members time and friction, while smoothly serving their daily dose of results, no decisions required.
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People will buy things – including gym memberships – that make their lives easier. And you deserve to sell things – people-packed, musically driven, expertly coached group fitness workouts – that make your life easier. Do you have a strength training program that's healthy and fits every taste? If not, let's talk about the benefits of offering MOSSA programs, where you'll find something for every palate. Learn more at mossa.net/clubs-facilities/why-mossa.
