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Crunch Fitness

Making Moves in 2024!

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Positivity. Inclusivity. Fun. These are the pillars of Crunch's No Judgments Philosophy, and now, 35 years after its creation, the company has become a stalwart of the health and fitness club industry. We know those pillars have been key to success. Today, their pace of opening new locations may be unparalleled. And, they are just getting started!

We are only halfway through 2024, but what a year it has already been for Crunch! What follows in this cover story are those key developments, announced during the first half of this year. They include:

  • Crunch Fitness Takes #1 Fitness Spot in Entrepreneur's Franchise 500;
  • Crunch Appoints Chequan Lewis, Former COO of Pizza Hut U.S., as President;
  • Crunch Fitness Appoints John Kersh as Managing Director of International Development;
  • NFL Star Dak Prescott Launches New Partnership with CR Fitness Holdings to Expand Crunch Fitness Presence Nationwide.

As time goes on, Crunch becomes a better and better opportunity for those who pursue it. We welcome you to view our friends, Crunch Franchise's Ad on the Page #2 to see if that opportunity might be right for you. You can also go to www.crunchfranchise.com for more information.

Crunch Fitness Takes #1 Fitness Spot in Entrepreneur's Franchise 500

NEW YORK, N.Y. - Crunch Fitness, one of the fitness industry's leading high-value, low-price gyms, ranked #1 in the fitness category and #29 overall in the annual Entrepreneur Franchise 500, the world's first, best and most comprehensive franchise ranking. The company remains in the top 10% for the third straight year.

The Franchise 500 is a highly sought-after honor in the franchise industry, and the 2024 list is Entrepreneur's most competitive ever, with a record number of 1,389 franchisors submitting. The recognition comes during widespread growth for Crunch Fitness, which serves over 2.5 million members at over 450 gyms worldwide and in 41 states, the District of Columbia, Australia, Canada, Costa Rica, Portugal, Puerto Rico and Spain. The company notably scored in the top 2% for consistent, positive U.S. franchise unit growth for over a decade, robust training and support for franchisees.

"It's an honor to receive Entrepreneur's recognition as the leading fitness brand in franchising," said Ben Midgley, CEO of Crunch Franchising. "We're particularly proud to lead the fitness category this year. Crunch has climbed the ranks for over a decade, and this year's ranking is a testament to the commitment of our franchisees, corporate team, millions of loyal members and our culture. Crunch is the originator of the 'No Judgments' environment and our gyms are all about helping members feel good. We look forward to an even more successful year in 2024."

2024 is a milestone year for Crunch Fitness as the company celebrates its 35th anniversary and projects to increase its franchise footprint to 500 gyms worldwide. The gym franchisor aims to hit 3 million members by the end of the year.

"Every brand on the Franchise 500 has its own unique story, but they all collectively make the same statement: Franchising is strong and resilient, is full of innovation and opportunity, and provides a powerful entrepreneurial path for many people," says Jason Feifer, Editor in Chief of Entrepreneur Magazine. "Our 45th annual ranking is full of companies with fresh ideas, exciting business models, cultural sway and the kind of business sophistication that will define the next 45 years and beyond."

In Entrepreneur's continuing effort to best understand and evaluate the ever-changing franchise marketplace, the company's ranking formula also continues to evolve. The editorial team researches and assesses several factors, including costs and fees, size and growth, support, brand strength and financial strength and stability. Each franchise is then given a cumulative score based on an analysis of more than 150 data points, and the 500 franchises with the highest cumulative scores become the Franchise 500 in ranked order.

Over its 45 years, the Franchise 500 has become a dominant competitive measure for franchisors and a primary research tool for potential franchisees. Crunch's position on the ranking is a testament to its strength as a franchise opportunity. Entrepreneur previously recognized Crunch in its Franchise 500 10+ Club, which honors an elite group of franchises that have earned a spot on the list for ten or more consecutive years. The high-value, low-price gym believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of "No Judgments."

Crunch Appoints Chequan Lewis, Former COO of Pizza Hut U.S., as President

Chequan LewisChequan Lewis

NEW YORK, N.Y. - Crunch Fitness, a leading high-value, low-price gym, announces the appointment of Chequan Lewis as President of Crunch. Ben Midgley will transition from CEO of Crunch Franchising to Crunch's Board of Directors as of March 15, 2024, and he will be integral in franchisee relations.

Lewis, the former Chief Operating Officer and the first Chief Equity Officer at Pizza Hut U.S., will guide and direct company operations for owned and franchised businesses in his new role. He will work directly with other Crunch executives and franchise owners to develop growth strategies, improve performance and elevate the brand. Lewis is a Howard University and Harvard Law School graduate, former business litigator and Presidential Leadership Scholar who is deeply committed to civic engagement.

"We believe Chequan's strategic mindset and proven track record will continue to lift Crunch to new heights," says Jim Rowley, CEO of Crunch Worldwide. "Chequan brings a wealth of experience and has delivered tremendous results in his previous roles. We look forward to working together to build on the strong foundation at Crunch and drive our company's success into the future."

"I'm fired up to join the Crunch team on our journey to deliver legendary experiences for our Members, Gym Teams and Franchisees," said Chequan Lewis. "As a lifelong fitness enthusiast with a passion for franchising, coming to Crunch feels like a homecoming. I'm excited to grow the Crunch legend alongside a talented team and a committed franchise network."

Ben MidgleyBen Midgley

During Midgley's tenure since 2009, the franchising of Crunch Fitness has achieved remarkable results, setting new standards of excellence in the industry. Midgley has taken the Crunch franchise business from conception to being one of the fast-growing fitness concepts in 41 states and seven countries, with 460+ gyms, more than 2.5 million members and the #1 Fitness franchise on the Entrepreneur 500 list.

"Ben's unwavering commitment to Crunch, our members, and our franchisees has led us from being a concept to becoming the fastest-growing gym franchise in the country," added Rowley. "With Ben joining the Board, our franchise partners will continue to have a dedicated advocate and liaison to represent their needs across Crunch's business strategies. This is the right move at the right time as we gear up for even greater growth in 2024 and beyond."

Crunch Fitness Appoints John Kersh as Managing Director of International Development

John KershJohn Kersh

NEW YORK, N.Y. - Crunch Fitness, a leading high-value, low-price gym, announces the appointment of John Kersh as the company's Managing Director of International Development. The addition comes as Crunch Fitness emphasizes global expansion, and Kersh will be integral to opening more Crunch gyms across the globe.

Kersh brings over 25 years of experience in the fitness and franchising business and has previously held the Chief International Development Officer role at Xponential Fitness. In this role, he was responsible for the global expansion of all Xponential Fitness brands like Pure Barre, Club Pilates, CycleBar, StretchLab, Row House and Rumble. Before Xponential, John held executive development roles for Self-Esteem Brands, franchisor of Anytime Fitness, and the Health and Fitness Association (formerly IHRSA), the health and fitness industry's trade association. At Crunch, Kersh will be responsible for the brand's international expansion strategy, identifying global growth franchise partners, and ultimately, bringing Crunch's legendary brand experience to new markets worldwide.

"With John's exceptional background in the fitness industry, his addition to Crunch opens the door for even more opportunity when it comes to growing our brand on a global scale, which is something we are highly focused on," says Jim Rowley, CEO of Crunch Worldwide. "With a proven track record of great success, we're looking forward to seeing John set new standards for growth and drive Crunch forward globally in his new role."

"In terms of expansion, Crunch has been crushing it over the past 12 months, with the company set up for even more success and growth through 2024," said Chequan Lewis, President of Crunch. "Having John join our team is another step in the right direction. We're keeping a foot on the gas pedal as we look to drive new openings, both domestically and internationally. John is highly qualified to direct Crunch's international expansion and grow our global reach."

Crunch has long been a global brand, with gyms in Canada, Spain, Portugal, Australia and more. Uniquely positioned to experience significant growth in the industry, and now led by Kersh's deep knowledge of global markets, Crunch will expand into new markets around the world.

NFL Star Dak Prescott Launches New Partnership with CR Fitness Holdings to Expand Crunch Fitness Presence Nationwide

Dak PrescottDak Prescott

TAMPA, FL - CR Fitness Holdings LLC, a leading Crunch Fitness franchisee, announces a new partnership with Dak Prescott, star quarterback for the Dallas Cowboys. This collaboration aims to expand the Crunch Fitness brand by delivering affordable fitness and wellness services to local communities throughout the United States.

Prescott chose the CR Fitness team due to their proven track record with the Crunch brand and their strong sales and operational performance, making them the largest and fastest-growing Crunch Fitness franchisee. As industry leaders, the CR Fitness Team establishes strong bonds with every community it serves. Prescott, an essential figure in the community, is equally committed to this philosophy and will actively engage with members and staff, contributing to the excitement surrounding the upcoming Grand Openings of Crunch Fitness locations in Texas, Florida, North Carolina, Georgia and coming soon to Tennessee and Arizona.

"I believe mental and physical health are so important. Health and fitness are incorporated into everything we do, and more people should have access to affordable, high-quality ways to improve their overall wellbeing," says Prescott. "Crunch Fitness is a gamechanger for many people, from first-time gym-goers to seasoned athletes, which is what attracted me to come on board. I'm excited to help the CR Fitness team continue to introduce the inclusive Crunch gym experience to the surrounding communities nationwide."

Fusing fitness with entertainment to make serious exercise fun, Crunch offers an extensive selection of premier cardio equipment, top-quality strength training equipment, dedicated group fitness studios, cycling studios, hot yoga studios, boxing classes, performance turfs, dry saunas, a Training Hub, HydroMassage tanning, and HIITZone. Members also have access to a staff of experienced personal trainers and over $1.5M worth of equipment per location.

"We are thrilled to work with Dak, a tremendously successful and admirable athlete on and off the field," says CR Fitness CEO, Tony Scrimale. "Dak truly understands the importance and value of accessible fitness and health options. We're looking forward to working with him to bring the highest quality equipment, amazing group fitness classes, and experienced personal trainers to so many people at an unbeatable value."

With a goal to operate 100 clubs nationwide by 2026, CR Fitness Holdings LLC is led by industry veterans Vince Julien, Geoff Dyer, Tony Scrimale and Jeff Dotson, who combined have more than 150 years of experience in the fitness sector. The team currently operates 62 locations across Florida, Georgia, North Carolina, and Texas, with ambitious expansion plans reaching across the United States.

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Crunch is experiencing a milestone year in 2024, ranking first in fitness and #29 overall in Entrepreneur's Franchise 500, celebrating its 35th anniversary, and pushing towards 3 million members and over 500 club locations in 2024. Stay Tuned!!!

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