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A Strength Training Resolution Revolution

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Terry BrowningTerry Browning

Fitness fads, the newest, hottest trends, the code-cracking, must-have workout... we've seen them all come and go - with an emphasis on go - as trends tend to do. This time of year, in particular, the chatter is all about what's trending in fitness to appeal to resolutioners starting or restarting healthy habits. But, for the first time in recent memory, the "in" thing feels like something smart, something strong, something sustainable, something we can believe in, invest in and get people... well, in.

Finally, people aren't just looking for some vague version of exercise ("I guess I'll join a gym") or looking to undo bad habits in general ("I guess I'll change my ways").

More than ever, people have specifically resolved to start strength training.

Why Strength Training?

Maybe - like you and me - they know strength training comes with health benefits that stretch way beyond building muscle, things like cardio health, weight management and improved mental health. Or, maybe their doctor prescribed it. Or, maybe it's simply trending, having a moment, the "in" thing. Whatever the reason, when it comes to weightlifting, people want in! Fast forward, and they're in your facility.

Can you deliver a solution to the next prospect who walks in the door? No, not strength training machines, however "cutting edge" they may be. Those are available everywhere, most dangerously right down the road at the cheaper place.

You - and your prospects - need strength training plus the social and physical phenomenon of group fitness. The community of fellow movers, and the power and connection that comes from moving together, to motivating music and toward a common goal. Because strength training is work - it's weightlifting! - and it's work members will only do long-term if they enjoy it, feel accountable and see results.

Do you offer strength training workouts that are worth the work? Current partners of MOSSA, you likely offer Group Power, but do you participate and promote it to... everyone? (You should, it's amazing.) Group Power is, as we like to say, the most fun you can have strength training. It's also a fits-all, full-body workout for everyone. And, if you don't currently offer Group Power, let's get you the sought-after strength training your group fitness program needs and your prospects deserve. Here's why.

Strength in Numbers

The right strength training in the group fitness setting is, in a word, game-changing. But here are a few more: user-friendly, adjustable, action- and music-packed, led by great (we hope!) instructors, high quality, guesswork-free, efficient, appointment-driven and packed with workout buddies. It's welcoming regardless of age, gender or experience level, making it an ideal onboarding solution and a retention magnet.

Done right, strength training will pack your group fitness rooms like no other program and your members will be there 2 - 3 times per week, every week, for years and even decades. It will be the "trend" that finally doesn't come and go, but it inspires people to stay.

Do you have a strength training solution, one that's all of the above? And, equipment that's authentic and attractive to even long-time weight room loyalists? If not, let's talk. With an inclusive program like Group Power on your schedule and a talented, inspiring, diverse, well-trained instructor team, you'll stand out among heavy competition; make group fitness central to your sales, onboarding and retention strategies; and deliver strength training as a lifelong, healthy - and even enjoyable - habit.

You and I are the lucky ones this year - trendsetters, you might say - who've long counted strength training as a cornerstone of our business and a mainstay of our own personal fitness regimens. We can - and should - capitalize on strength training's current status as "new" and "hot," with a decidedly not new but very hot program like Group Power, which turns 20 years old this year. It's the place to send your strength training resolutioners so you can deliver the full body muscle and movement training people want, with the community and connection they need.

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Add Group Power to your schedule by the spring with MOSSA as your partner. Learn more about Group Power, our signature strength training workout, here: mossa.net/workouts/group-power. You'll see why it's our most popular workout in health clubs worldwide and on MOSSA On Demand.

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