The Club Insider Archives: Master Index

January 2012

• The Challenge of Delegation for the Health Club Owner
• Success Secrets of Top Program Champions
• The Issue That Confuses Most Owners of Box Clubs
• More Employers Rewarding Healthy Workers With Cash
• Maximize Production and Multiply Income in Just One Move
• What To Do When You've Not Prepared for New Year Marketing
• Dancing Like the Stars
• Atlantic Coast Athletic Clubs Working Wonders
• How to Choose a Health Club
• And of Course, Norm's Notes

January 2011

• THE Place to Be!
• Club Members Lose Their Weight and Gain a Career Helping Others Do the Same!
• Does Your Club's Customer Service Have Heart?
• Everyday Things You Can Do To Improve The Bottom Line In Your Health Club
• Medical Fitness and the Physician Referral Pathway
• Managing the Member Experience
• Exercise + Nutrition = Healthy Lifestyles
• The 2010 IHRSA Profiles of Success
• Federal Court Reverses Gym Music Decision in Australia
• Gordon Johnson Honored
• IHRSA Releases 2011 List of Trends for Fitness Clubs
• 24 Hour Fitness Announces East Coast Expansion Plans for 2011 to 2013
• Courtney Minor and Ron Alterio Join Visual Fitness Planner
• ABC Financial Services Joins PCI Security Standards Council
• Dana Milkie Joins ABC Financial as Vice President of Club Support
• Norm's Notes

February 2011

• Managing the Member Experience - Part III
• Celebrity Marketing
• Key Performance Indicators: Which Ones Are Right For Your Business?
• Rope is the Only Thing Your Staff Should Be Skipping!
• The Real Truth About Social Network Marketing
• Reasons Why Independent Health Clubs Fail
• Programs... Promotions... Professionalism
• Ten Questions to Ask Before Joining a Gym
• Visual Fitness Planner Team Energized By Annual Corporate Retreat
• World Gym and Body Training Systems Launch World Group X
• Norm's Notes

March 2011

• Top 9 Health Club Marketing Tips for Today's Times
• A New Key Ingredient for a Club To Be Successful
• Club Members Losing Weight Eating Favorite Foods!
• Time for Change
• John & Tammy Wright... Beating the Recession With Fitness!
• The Importance of "Play" In Your Programs...
• City Blends Launches Co-Branded Partnership With World Gym International
• It's Number 400 for Planet Fitness
• Personal Training Poised For Transformation By 50+ Market
• Norm's Notes

April 2011

• The "Insider Speaks" - Congratulations!
• A Retention Breakthrough!
• Creating a Strategic Plan For Your Club
• Managing Staff Behavior In Your Health Club
• Meet New People, Get Some Exercise and Have Fun!
• IHRSA's 15th Annual Financial Panel - Produced and Moderated By Rick Caro
• U.S. Health Club Membership Exceeds 50 Million!
• The IHRSA Board of Directors Welcomes Three New Members
• All Roundtable Conference Conducted Will Phillips
• Gold's Gym Franchisee Association Named One of Constant Contact's 2010 All Stars
• Augie's Quest BASH Raises $1.3 Million for ALS Research

May 2011

• The "Insider Speaks" - It's Your Problem...
• The Next Generation Health Club
• Checklist for Retention Success
• More Club Members Losing Weight
• How to Reverse Decline and Restore Stability to your Health Club, Fitness Center or Gym
• Have Fun This Summer! Programming for Kids...
• Lawsuit Alleges Urban Active Fitness Clubs Violated Laws
• RED HOT SUMMER Promotion Celebrates Seriously Fun Fitness
• REX Launches First European Roundtable
• Canadian Prime Minster Announces an Adult Fitness Tax Credit
• fitRewards Announces Full Integration with ABC Financial
• Fitness Industry Provides Free Health Club Memberships to Military Families
• IHRSA Index Attests to Industry Strength

June 2011

• How to Recognize Opportunity For Your Health Club
• Rules. Who Needs Them? We All Do!
• Successfully Launching New Club Programs
• Member Self-Service is the New Full-Service
• Open Your Fall Season With An Open House!
• Vision For a Healthier, More Prosperous America
• Horsham Athletic Club Grand Opening
• Rochester Athletic Club Honored
• The Rush Fitness Complex Has Its 23rd Grand Opening Celebration
• Mike Motta Becomes Plus One Chairman
• ICAA Warns Consumers to Beware of "Graywashing"

July 2011

• Sharing: Trend or Fad? It May Change Our Industry
• Whadaya Know?
• National Gym Supply Expands for Now and the Future
• Multiple Ways to Generate Leads This Summer
• Why Would a Health Club Owner Need a Buy-Sell Agreement?
• How to Make Better Decisions on Behalf of Your Health Club
• Hiring and Training a Programming Champion
• Obesity Rates Still Rising in Many States
• Retention Management Hires Bob Shoulders to Lead New Social Media Division
• REX Roundtables Announces New Trusted Vendor Relationship With Visual Fitness Planner

August 2011

• Purpose Led Profit
• Out of Chaos Comes Opportunity
• Here's Why You Need a Sales System in Your Health Club
• Get Results or Get Out!
• Professional Points, Programs and Policies
• How Long Is A Piece of String?
• Aquatics Programming For The Fall And Winter Season
• Fred Elias Joins Visual Fitness Planner
• Iron Grip Introduces Functional Training Set
• Linda Mitchell Honored for 30 Years at Newtown Athletic Club
• Mid-Atlantic Club Management Annual Conference and Awards
• IHRSA Quarterly Index Posts Improved Performance for Fourth Consecutive Quarter
• Michael Scott Scudder Acquires Fitness Industry Group
• Norm's Notes

September 2011

• What A Treasure Our Beating Hearts Are On This Earth!
• How to Find and Keep a Team That's Dedicated to Your Club's Success
• "Joining Forces" With the Military Builds Relationships and Business
• Behaviors of the Best Health Club Salespeople
• The S.I.M.P.L.E. Approach to Employee Loyalty
• Another New Beginning
• IHRSA Releases 2011 Health Club Consumer Report
• iGo Figure Integrates with Harlands Group in the EU
• Seasoned Veteran Chuck Leve Joins Brand Activation Agency, Involve
• Former 24 Hour Fitness Executive Named COO of Med-Fit Systems, Inc.
• Karen Woodard Announces New Club Excellence Training Program
• Norm's Notes

October 2011

• The Number ONE Reason Your Members Are Not Getting Results
• Improving Your Disaster Personality
• Give Back and Get Ready!
• Does a "Green" Design Equal More Profits?
• Listen To My Ideas!
• Try Something Different
• Health and Fitness Industry Urges the Signing of the CEO Pledge
• Industry Veterans Align to Form Instant Force in Fitness: FIT Brands
• IHRSA Applauds Introduction of WHIP Act
• 24 Hour Fitness Named Among Top 20 Military Spouse Friendly Employers
• Crunch Fitness Inks Deal to Open 30 Franchises in New Jersey
• NBC’s The Biggest Loser Kicks Off Another Season With Iron Grip Free Weights
• XSport Fitness Continues Its Rapid Growth Throughout Chicago, New York and Washington D.C.
• Tony Torre Hired as National Sales Director of Visual Fitness Planner
• New Affordable Care Act Initiative Helps Create Healthier Communities, Fight Chronic Disease
• Life Fitness and The American Council On Exercise Name America's Top Personal Trainer To Watch
• Club Industry's 2011 Best of the Best Award Winners
• And of course, Norm's Notes

November 2011

• The "Insider Speaks" - Think Steve!
• The Secret to Achieving Any Goal
• Learn How To "Get Out Of The Box, Set It On Fire and Roast Potatoes On It"
• Turn Yourself Into A Trusted Brand In Your Health Club
• Why Should Anyone Listen To You?
• Paying Attention to Mr. Jones
• On A Scale From 1 To 5
• ACAC Breaks Ground On New Richmond, Virginia Club
• IHRSA Launches 2012 Campaign for the Industry Defense Fund
• Millennium Partners Announce Art Curtis Resignation
• Fitness Clubs Provide Free Health Club Memberships To Military Families
• The Sports Club/LA Partners With Fila

December 2011

• Augie's Quest - A Progress Report
• Success Often Requires Doing Things Differently
• Six Steps to Growing A Money Tree
• Get Out Of The Box, Set It On Fire and Roast Potatoes On It - Part II
• Congratulations!!!
• Clubs for the Quest Update
• And of course, Norm's Notes

January 2010

• Lloyd and Roberta Gainsboro's Dedham Health and Athletic Complex... A Jewel In New England
• Advertising: Don't Spend Good Money on Bad Ads
• Key Performance Indicators
• Community Giving: Is It the Secret to Success?
• Why We Train
• Programming for Children
• Jeff Klinger Leaves Anytime Fitness
• A New Year's Message from Joe Moore, IHRSA's Esteemed CEO/President
• Apex Introduces New Fat Loss Products
• World Gym Names Getmembers.com as New Direct Marketing Partner
• Norm's Notes

February 2010

• Body Training Systems - Built to Build Your Club Business
• Monthly Management Meetings That Pay For Themselves
• Uncertainty or Stability for 2010?
• Yoga Bears!
• Trustmark Mutal Company Acquires Health Fitness Corporation
• IHRSA Heartily Applauds First Lady's "Let's Move" Initiative and Vows Support
• Larry Gulko Joins Cybex As Chief Marketing Officer
• Norm's Notes

March 2010

• The 2010 IHRSA Awards
• The Insider Speaks - Killing the Goose That Laid the Golden Egg
• Avoid "Commoditizing" Your Club's Product and Service Offerings
• Market Well To Sell Easier
• We Are Bad At Retention
• A Club Within Your Club
• Music Tariffs in Australia and Canada Likely to Expand to the United States and Other Countries
• The Medical Fitness Association Announces Second Annual Medical Fitness Institute
• ABC Financial Product to Offer Online Enrollment - MYiCLUBonline Saves Health Club Owners Time and Money
• 24 Hour Fitness Commemorates Historic El Cajon Club With Special Ceremony
• Norm's Notes

April 2010

• Prairie Life Fitness - A Smart Balance of Fitness and Fun
• Norman L. Cates, Sr. Passes Away at 92
• The Right Team
• Launch A Summer Referral Promotion Now!
• Becoming an "Inclusive" Industry
• Apex Fitness Introduces bodybugg mobile!
• Orchard Hills Athletic Club Receives 2010 Business of the Year Award

May 2010

• The Newtown Athletic Club - A True Community Within a Community
• Industry Embarrassment Hired by American Club Systems to Manage Gold's Gym in Indianapolis!
• Culture: The Hidden Advantage
• Fitness Boot Camps Prove to Be An Investment With BIG Returns
• 30 Tips for a Profitable Party!
• Health Care Reform: Employer Requirements
• IHRSA Expresses Its Ardent Support of America's First-Ever National Physical Activity Plan
• Former Gulf Oil CFO, Jayne Conway, Jumps to Planet Fitness
• World Gym Selects Body Training Systems As Group Fitness Provider
• IHRSA Summit Urging Congress to Pass Anti-Obesity, Exercise Promotion Legislation
• Norm's Notes

June 2010

• Simon Meredith Celebrates 30 Years With East Bank Club
• Mike Grondahl Comments on Missed Deal
• The Insider Speaks - Imagine The Evolution of the Health Club Industry Without IHRSA! - Part I
• Got Milk? Yes. Got Fitness? No.
• Managing People Productively
• How to Attract the Overweight Population
• Sprechen Sie "Fun?"
• Health Clubs Down Under Take Big Economic Hit On Music Fees!
• New York Health & Racquet Club and ABC Financial Join Forces
• Norm's Notes

July 2010

• Dr. Art Curtis Shares His Vision as New IHRSA Chairman
• Rudy Smith Passes Away at 85
• The Insider Speaks - Imagine The Evolution of the Health Club Industry Without IHRSA! - Part II
• How To Attract and Keep Health Club Members
• Leading is Not Managing
• Being Real in the Club Industry
• How to Attract the Overweight Population - Part II
• Judging the Best Programs... What Makes a Winner?
• Club One Announces CEO Leadership Change
• ABC Financial Launches New Logo, Marketing Campaign and Website
• ABC Financial to Unveil Self-Service Kiosk
• Cybex Wins Big with "Biggest Loser" Partnership
• Gold's Gym Partners with BTS to Introduce Branded Group Exercise Programs
• The Medical Fitness Association (MFA) Announces Winners of National Programs
• Norm's Notes

August 2010

• 200th Edition! A Retrospective
• The "Insider Speaks" - The Evolution and Succession of Club Insider
• A Tribute to Rudy Smith
• Defining the Experience
• Accelerating Out of a Slow Growth Economy
• How to Attract the Overweight Population - Part III
• Club Certification
• Specialty Programs... Ladies Luncheons
• REX Roundtables For Executives #2
• Norm's Notes

September 2010

• Courthouse Athletic Clubs' Fitness Coach Program - Meeting At-Risk Members Head-on
• Visual Fitness Planner Launches Sales Fusion!
• Visual Fitness Planner Launches VFP Sales Fusion System
• Health Club Sales Management Mistakes to Avoid
• Club Members Winning the Weight Loss Battle
• Enabling Staff
• The Industry Shift: How Middle-Priced Models Can Succeed Now
• Programming Tip of the Month: Take Care of Your New Members with Group Cycling Programs for Beginners
• Co-founder Named Chairman of Planet Fitness
• World Gym Expansion Continues
• Tanning Tax Guidance from the IRS
• Steve Ayers Joins ABC Financial as VP of Sales
• iGo Figure Club Management Software Now Available in Chinese
• The RUSH Fitness Complex Grand Opening Celebration!
• Norm's Notes

October 2010

• 3 Guaranteed Ways To Make Sure Your PT Department Makes Money!
• Execution
• Retention Starts at the Start
• Increase Health Club Sales (Starting) Today!
• Club Members Winning the Weight Loss Battle
• Get On-Line Or Get-Out of Business!
• Professional Communicators or Fitness Center Sentries?
• World Gym Buys Fitness Chain
• Norm's Notes

November 2010

• Debriefing: Can You Learn?
• Club Members Standing Out From The Rest
• Why Health Club Salespeople Fail
• The Medical Fitness Model: Defining the Difference
• Critical Website Strategies Every Club Needs
• 3 Guaranteed Ways To Make Sure Your PT Department Makes Money!
• Specialty Programs... A Must for December and January
• Introducing the NEW bodybuggSP
• ABC Financial On The Move!
• IHRSA Celebrates Three Decades of Excellence in Industry Education
• Clubsource Announces New Partnership
• The 2011 Industry Defense Campaign
• Norm's Notes

December 2010

• In Memory of Those Who Passed In 2010
• Hiring: The Foundation
• Medical Fitness Facility Certification
• Turning "Traditional" into Internet Marketing
• Club Members Winning the Weight Loss Battle
• Managing the Member Experience
• 3 Guaranteed Ways To Make Sure Your PT Department Makes Money!
• New Year's Resolutions
• ICAA Honors Innovative Active-Aging Programs and Concepts
• ABC Financial Expands Offerings
• IHRSA Announces 2011 Campaign to Protect and Promote the Industry
• XSport Fitness Announces Major Plans For Growth In 2011
• Bio Ritmo Academia of Brazil Invests in Visual Fitness Planner
• Star Trac Files Assignment for the Benefit of Creditors
• Norm's Notes

January 2009

• Brian Evans' American Family Fitness Clubs... A Class Act In Richmond, Virginia
• James Weaver, New CEO of Gold's Gym International, Plans to Use Tried and True Methods
• The Insider Speaks - A Change of Attitude!
• It Starts With You - Make It Happen!
• Pulling Profit Out of 'Thin' Air - A New Non-Dues Profit Center to Someday Rival Personal Training!
• How Much Is Enough?
• A New Year's Mindset
• Staying The Course - Nine Factors
• Industry New Year's Resolution Needs To Be: A Revolution In The Way We Think And What We Offer The Consumer
• The Goal of Programming is Retention
• World Gym Returns to Its Roots!
• IHRSA Joins Certification Process
• U.S. Health and Fitness Industry Push "Self Care Reform" in 2009
• Amy Simpson Hired As Visual Fitness Planner Vice President of Operations
• CheckFree Delivering Webinars by Karen Woodard-Chavez
• BTS Turns Stock Market Losses Into Gains for Clubs - Financial Program to Support Clubs in Tough Economy
• Norm's Notes

February 2009

• Greg Lappin of the Rochester Athletic Club Sets the Gold Standard For General Managers
• Visual Fitness Planner Reaches 600-Club Milestone!
• Thrive vs Survive! Make it Happen!!!
• What If Everything You Have Prepared For Is Irrelevant?
• The Economics of Weight Management in the Health Club Industry
• Medical Fitness Association Provides Important Differentiating Tools
• Is Attitude Everything? Yes, It Is!.
• Making the World a Better Place, One Community at a Time
• The Joy of the Sales and Retention Connection
• Are Your Web Leads Falling Through the Cracks?
• Guy Cammilleri Shares Inside Story on World Gym Acquisition
• The Goal of Programming is Retention
• The Great Untold Secret About Exercise
• Joe Moore on What's Happening at IHRSA
• Fitness Management Goes Online
• The Medical Fitness Association (MFA) Announces the First Annual Medical Fitness Institute
• IHRSA Launches New, Expanded 2008 Profiles of Success
• IHRSA Announces 3rd Quarter Index From 17 Leading U.S. Club Companies
• Improve Your Club's Sales Performance AND Support Augie's Quest... in Just 1 Hour!
• Plus One Acquires TimeOut Services, Inc.
• Visual Fitness Planner Promotes Warren Webb and Sam Lanasa to Key Vice President Positions
• Spectrum Athletic Clubs Completes Acquisition of Concord Athletic Club & Spa
• Wellbridge Announces 5th Colorado Athletic Club
• Cybex FT-450 Changes the Functional Training Landscape
• NASM and California University of Pennsylvania Select 2009 Pursuit of Excellent in Health and Fitness Award Winners
• CheckFree is now Fiserv Delivering Webinars by Karen Woodard-Chavez
• Norm's Notes

March 2009

• The "Question of the Century" for the Health and Fitness Club Industry
• The Insider Speaks - Got to Close? Professional Standards for Closing a Club
• How Health Club Owners Can Reject the Recession and Build a Thriving Business
• Forecast From Wall Street
• Hope and Change
• READY. AIM. FIRE. FIRE. FIRE!
• Is Your Club Mining Gold?
• Social Bonding, Tribes and Affinity Groups: A Solution to the Retention Challenge
• Drive Incremental Revenue With Nutritional Products
• Spring Into Spring With The "Three 4 Three" Program
• Gold's Gym International Launches New Concept Gym
• Affiliated Acceptance Corporation Celebrates 20th Anniversary!
• CheckFree Health and Fitness Is Now Club Solutions, Fiserv
• Rick Caro's 13th Annual IHRSA Financial Panel
• IHRSA and USPTA Join Forces to Promote the Preventive Health Benefits of Exercise on Capitol Hill
• IHRSA Financial Index Shows Improved Overall Performance in 2008
• Medical Fitness Association Partners with NuStep, Inc. for the Fifth Annual Medical Fitness Week
• Norm's Notes

April 2009

• Phil Wendel and ACAC in a Top 5% Category
• Rick Caro's 13th Annual IHRSA Financial Panel
• Why You Should Support IHRSA's Public Policy Efforts
• The Insider Speaks - Are We Remarkable?
• Get Your A.S.S. in Gear!!!
• Analyze and Adjust
• Knowing When to Fold
• How to Double Your Dues in a Down Economy
• The Paradox of Wellness
• Health and Fitness Facility Certification... What's the Real Story?
• Do You Lead a Tribe?
• A Bronx Tale: $300,000 in EFT
• IHRSA 2009 A Real Success Despite Current World Economy
• 2008 U.S. Health Club Revenues Total $19.1 billion, up 3%
• Norm's Notes

May 2009

• Julie Main - Devoted Wife, Mother and Leader
• Every New Member Is Valuable!!!
• Getting an Appointment With the Appointment-Resistant Caller
• The Leadership Factor: Are You Up to the Challenge?
• The Fitness Industry Has Hit Rock Bottom
• How Not to Be a Micro Manager
• Asking Questions Could Lead To Major Cost Savings!
• Group Exercise Programming: A New Business Model?
• Three Programming Tips - Guaranteed Successful
• Fitness Industry Leaders Across the Nation Gather on Capitol Hill to Campaign for a Healthier America
• The 10 Commandments of Cancer Prevention
• Congress Plans Incentives for Establishing New, Healthy Habits
• Equinox Fitness Clubs Continue Growth
• David Patchell-Evans Tries to Stop Canadian Tax Increase
• The American Association of Franchisee and Dealers (AAFD) Announces Curves International as Franchisor of the Year
• Reminder to Pool Owners and Operators: Seasonal Pools Must Meet New Anti-Entrapment Legislation Before Opening
• Norm's Notes

June 2009

• Steve and Bonnie Pfiester - The Dynamic Duo Behind Longevity Fitness
• The Insider Speaks - IHRSA, A House Divided - A Mirror Image of the Industry at Large
• Immunity to Change: A Breakthrough Insight Enabling Behavior Change
• Seven Keys to Top of Mind Success
• The New Reality of Successful Fitness Center Operations
• The Importance of Play in Your Programs
• Cybex Launches Pink Treadmill to Support Breast Cancer Research
• Norm's Notes

July 2009

• Herb Lipsman - A Texas Entrepreneur
• The Insider Speaks - Be Smart When Dealing With The Press
• Retention Tips That Build Value
• How Technology Improves Referral Success AND Saves Money
• The Management Mentor Program for Better Club Integration
• The Summer Season Has Its Programming Rewards
• Planet Fitness Pitches a Sweet Deal to Franchisees at "Discovery Day"
• Colorado Athletic Club - Boulder City's Largest Club Build in 20 Years
• Compete From Fiserv Adds Electronic Agreements and Multiple Payment Types
• SilverSneakers Member Turns 101 - Celebrates at Lifestyle Family Fitness
• First Annual Medical Fitness Institute Deemed a Success by Attendees
• Medical Fitness Association (MFA) Publishes 2009 Medical Fitness Industry Compensation Survey
• Teens Adopt Healthier Lifestyles Through the Teen Fitness Connection
• Health Club Media Network (HCMN) Agrees to Acquire Alloy Fitness Network
• Study Shows Email Has Significant Impact on Increasing Healthier Lifestyle and Exercise Adherence
• Norm's Notes

August 2009

• TRUST
• Randy Ivey Joins ABC Financial
• The Insider Speaks - 10 Ways To Build Trust Of Your Club In Your Community
• Catching Up With Cary Wing, Ed.D.
• Brand Passion: Advertising and Branding That Works
• If People Say "You're All Wet," It May Be A Good Thing!
• Murder Strikes the Health Club Industry
• Teens Impress Fitness Executives with Interest in Physical Activity
• L&T Fitness On The Move After 25 Years!
• Norm's Notes

September 2009

• Mark Mastrov Honored - One-On-One With Club Business Wunderkind Mark Mastrov
• Gold's Gym Owner, Eddie Dail, Suddenly Passes Away
• Welcome to the Hilton... We Have Beds!
• Fifteen Steps to Paradise
• Mutiple Streams of Income
• Let's Get Serious About Humor
• ABC Financial Names Stephanie Johnson Leader of Club Support Division
• Fiserv Introduces ClubIQ, Business Intelligence for the Health and Fitness Industry
• Norm's Notes

October 2009

• Gale Landers' Fitness Formula Clubs Thriving for 25 Years!
• Announcing CatesFit Media
• Elements in a Strong Sales Machine
• What I Learned Visiting Your Club - Part I
• Medical Referral: Getting Memberships from Medicine
• Environment Psychology: The Powerful New Competitive Advantage for Clubs
• The Ultimate Promotion - A Party!!!
• Gold's Gym President/CEO, James Weaver, Resigns Post
• Aquatics Magazine Honors Standout Aquatics Facilities - LifeCenter Plus Garners "Best of Aquatics" for 3rd Straight Year
• Norm's Notes

November 2009

• 12 Days of Fitness - Clubs for the Cure During the Holiday Season
• Strategy: The Mother of Business Success
• Trust Marks
• Cross-Program Marketing
• What I Learned Visiting Your Club - Part II
• Five Steps to Programming Success
• Gold's Gym International and Galiani Group Part Ways - Long Time Franchise Group to Spin Off New Fitness Endeavor
• Norm's Notes

December 2009

• 2009 In Review
• The Insider Speaks - The Foundational Truth Will Set You Free
• Managing by the Numbers: The Necessity of an Annual Budget
• Keep the Learning Going
• 8 Resolutions for Stellar Sales Success in 2010
• An NFBA Exhibition: Functional Training
• A New Beginning
• YMCAs Gains Another Advantage Over Commerical Health Clubs
• Norm's Notes

January 2008

• The Planet Fitness Juggernaut!
• Ben Midgley... A Special Talent Joins Planet Fitness and World Gym
• 2007 In Review - Part II
• Body Training Systems' Side of the Story
• The Insider Speaks - The Season of Change
• Club Owner's Beliefs In This Changing Business Environment
• Three Ways to Make A Million Dollars in 2008
• 4 Key to Retention: Understanding Your Members
• Cupid Pays Your Club a Visit!
• Club H Fitness Fuses Fashion, Health and Hospitality At New Murray Hill Location in Manhatten
• The Clubs for the Cure Team Invites Clubs Across The U.S. to Join In Supporting Augie's Quest In Finding A Cure For ALS
• ACE 2008 Fitness Trend Predictions
• CheckFree Health & Fitness Joins Gold's Gym National Vendor Program
• Norm's Notes

February 2008

• Cliff Buchholz... A Man of Values, Vision, Conviction and Caring
• VFP Achieves 500 Club Milestone
• Remember Mr. Smith Goes to Washington?
• What To Do When You Don't Have The Ball!
• Maximizing New Year's Revenue Opportunities
• Walking the Talk
• Strategic Thinking For The Big Chill
• Programming for Holidays
• IHRSA Announces 4th Annual Technology Summit
• SalesMakers Presents Sales Training Webinars for BTS Clubs
• Retention Management Continues Strong Growth in 2007
• Tim Richards' Comments On Economic Downturns
• IHRSA Clubs Performing Well
• Can a Video Game Make Your Kids More Fit?
• Norm's Notes

March 2008

• Hard Work Pays Off for the Eclipse Fitness Team!
• Strive Spirit... The STAR of the IHRSA Trade Show!
• Attitude - Key To Your Success
• Turning Your Most Difficult Employee Into Your Most Productive
• Building Relationships
• Getting Your Members Involved
• Motivation Through Mission
• New! clubinsideronline.com
• Spring Break At Your Club!
• The "One for All" Became One to Remember
• Augie's Quest Beach Bash In San Diego, California
• Rick Caro Presents 12th Annual Financial Panel
• Club Spa & Fitness Association Launched
• REX Roundtables Establishes New Resource Dedicated to Helping Health Clubs Go Green
• Polar and NESTA Partner to Offer a New First in Personal Training Certification
• Norm's Notes

April 2008

• Clubs for the Cure Produces Massive Effort to Attack ALS
• The Insider Speaks - A Recession in Our Minds?
• Prospecting
• Profit Per Member Increase with Life Coaching
• Professional Development for Club Owners and Managers
• Checkout The Fairfax Racquet Club's New Teaching Center!
• A New Beginning
• Total U.S. Membership Grows About 3%
• Fitness Formula Oak Park Receives Oak Park Nicholas Award!
• Medical Fitness Association Featuring Medical Fitness Week
• Steriod Use Among American Youth Alarms Health Professionals
• Denver Architectural Firm Recognized As Best in Recreational Design
• Julian Illingworth Takes Fourth Consecutive National Title in the Centennial Playing of the U.S. Squash Championship
• Industry Growth
• Norm's Notes

May 2008

• Belmont Athletic Club... Created by John and Jan Doyle
• The Insider Speaks - Lifestyle Change Teaching Skills Necessary for Club Success...
• Fighting the Fears of Sales People
• EWOT: Train Low for Club Profit
• Who Has the Advantage?
• The Hidden Agenda
• Use a Proven System in Your Membership Sales Presentation for Better Results
• Summer Programming for Retention
• Senator John McCain Suggests that Americans Join Health Clubs!
• Polar and Virgin HealthMiles Announce Partnership
• Polar Introduces OwnCode
• Fiserv Wins Gold Award as One of the Best Employers for Healthy Lifestyles
• Cybex Shows Gains
• ICAA and AOTA Team Up
• SIBEC - The Premier Vendor Meeting Forum for the Health & Fitness Industry
• Lifestyle Family Fitness Continues to Combat Teen Obesity Epidemic
• Norm's Notes

June 2008

• A 100 Year Perspective On the Health and Fitness Club Industry
• Referrals! Referrals!! Referrals!!!
• How Passion, Focus & Responsibility Can Empower You To Outperform People With More Talent Than You
• Recession-Proof Your Business With Cash Magnets!
• Helping When Disaster Strikes
• Preparing for the Downturn
• A True Story
• Creating Independent Club Value
• 5 Steps to Planning a Media Event and How They Can Boost Your Business
• I Love a Parade!
• BTS Announces The Retention People's Revolutionary Software Coming to U.S Clubs!
• IHRSA Releases 2008 IHRSA Global Report: The State of the Health Club Industry
• Let the Games Begin!
• FD-Group Changing Environments At Health Clubs to Drive Membership
• 6th Annual IHRSA Legislative Summit Pumps Prevention to Curb Weighty Health Care Costs
• Global Fitness Holdings Appoints Martin Stein as Chief Operating Office for Urban Active Fitness
• Norm's Notes

July 2008

• Ruth Stricker... the Legendary Creator of The Marsh
• The Insider Speaks - A Tribute to Tim Russert and A Lesson From Dr. John A. McDougall
• Membership Responsibilities Make The Difference
• Driving Growth and Profit
• Re-package, Re-brand and Re-launch? Or Do We Need to Dig Deeper?
• Sustaining Independent Value
• Make Your Club the Centerpiece of the Community
• Supersizing Your Membership Market Share
• Symmetrical Fitness
• The Program Director!
• Gym Members Hire Own Lawyer to Fight Settlement
• Fitness Business News Suspends Publication
• Marketing Trends Positive at Susan L. Bailey Advertising
• International Fitness Acquires Edmonton-based Fitness Club Chain Club Fit
• The Thoreau Club/Camp Thoreau Receives Prestigious Massachusetts Family Business Award
• Cholesterol Drugs Recommended for Some 8-year Olds
• Norm's Notes

August 2008

• Generating a Waterfall of Leads - 125 Membership Lead Sources - Part I
• A Mid-Year Analysis of the U.S. Health Club Industry
• Where Does Your Team Need Help?
• "What It Takes To Be #1" In Customer Service
• Economics and Positioning Fitness Facilities
• Are We Heading for a Human-Powered Future?
• Your Health Club Sales Staff Won't Change Unless You Change
• Sales is 90% Preparation and 10% Presentation
• Oxygenate Your Studio
• Back to Basics... Make it Fun!
• Industry Veteran Chuck Leve to Leave IHRSA
• Fitness First Australia Founder, Tony deLeede Steps Aside... New CEO Appointed
• The Alaska Club, MVP Sports Clubs Join Elite and Partner with BTS
• Town Sports International Expands Silver Sneakers Program
• ALS Fight Intensifies!
• Urban Health Club Launches Retention Management Service - Cuts Terminations in Half in Four Months
• Norm's Notes

September 2008

• What The Guys With The Money Think
• Generating a Waterfall of Leads - 125 Membership Lead Sources - Part II
• The Insider Speaks - Halftime
• Is Selling Dead?
• Your Best Program Needs Your Best Promotions!
• Want To Increase Retention? Want More Referrals?
• Apex Fitness' bodybugg
• The Color of Leadership
• CheckFree Continues Data Security Focus in Chicago
• Planet Fitness Makes The Inc. 5000 - 472 Percent Growth Is Tops Among Health Clubs Nationwide
• Five Forks Sportsclub Another Outstanding Fabiano Designs Creation!
• Over 150 Clubs Make Move From Good To Great At BTS Summit!
• Norm's Notes

October 2008

• Naked Woman At My Door... and Why That's a Bad Thing
• The Atlantic Clubs' Owner Pat Laus Honored With The Lou Gehrig Humanitarian Award
• The Insider Speaks - Hey... How Weak is Our Economy... Really?
• Membership Opportunities
• Maximum Money in Minimum Time - Taking Your Profits Up During a Down Economy
• Incentivize for Success
• Now Is The Time
• Tools for Predicting Your Program and Profit Center Success
• Why The Right Health Club Interior Sells More Memberships
• Training For Good Customer Service Must Be Done Over And Over Again - Now is The Time to Rev It Up!
• IHRSA to Focus on Quality Clubs Again!
• Happy Birthday to Jack LaLanne... Now 94!
• Fiserv's CheckFree Compete Adds Innovative Features To Enhance Health Club Operations
• Fitness Fundraiser's Innovative New Program Connects Clubs With Local Fundraising Organization For Mutual Benefit
• Norm's Notes

November 2008

• Club Industry/Fitness Business Pro Celebrates 25 Years!
• Are You "PCI" Compliant? - Do You Know What It Means?
• Make It Happen, SELL MORE!
• Dr. Kenneth Cooper Honored at Club Industry
• Rick Caro's Club Industry Panel
• Minton's Sportsplex Best if the Best in Childcare
• Apex Fitness Surges in Chicago!
• Breaking Down the Gym Walls Through Phone Coaching
• A "Creepy" Business
• Ripple Effects - How The Financial Crisis Will Impact Your Health Club Operations
• Love Thy Business Partner
• Tools for Predicting Program and Profit Center Success
• Need Employment Insurance? - Master Your Own Personal Brand
• "Twelve Days of Fitness"
• HHS Announces Physical Activity Guidelines for Americans
• Summit Sports Club Celebrates 20th Anniversary
• Telos Fitness Center Wins Business of the Year!
• American Family Fitness Wins!
• A World of Opportunity Awaits - IHRSA Announces Programming For 28th Annual Convention & Trade Show
• Expectations Surpassed, Records Broken!
• Norm's Notes

December 2008

• 2008 In Review
• Do You Know The Secret?
• The Insider Speaks - Taming The Beast Called... Change
• "What This Means To You Is..."
• New Member Prospecting In Difficult Times
• What's Working Out There Right Now: Increasing Member Retention and Prospects/New Member Sales
• Marketing Through a Recession Gives Businesses a Distinct Advantage!
• Happy New Year To All Our New Members!
• Bally Total Fitness Files for 2nd Bankruptcy
• Blair Mchaney, President of Gold's Gym Franchise Associations, Comments on the Arrival of James Weaver as New Gold's Gym International CEO
• Exercise In Pregnancy Linked to Fatal Raised Blood Pressure Condition
• Tim Richards' Comments On Economic Downturns
• Norm's Notes

January 2007

• Governor Mike Huckabee - From Hope To Higher Ground
• 2006 In Review - Part II
• The Insider Speaks - Profits Should Be The Target For 2007 and Beyond!
• Driving Customer Service in Our Clubs
• Fitness Management is No Mistake
• Stopping the Madness!
• The Skinny on Weight Loss Programs
• Casey Conrad's Healthy Inspirations Doubles In Size
• New Jersey Coalition of Fitness Professionals Meets to Fight Club Membership Sales Taxes
• Norm's Notes

February 2007

• Alliance Fitness' EazyZone Coming On Strong!
• 2006 In Review - Part III
• A Tribute to the Late President Gerald R. Ford... The Mind of An Offensive Lineman
• What Scudder Thinks - Questions and Answers With Michael Scott Scudder
• A Message to the Industry About IHRSA and IHRSA San Francisco
• Wellness Education in Your Community
• BTS and "Younger Next Year" Authors Join Forces!
• FDA Approves Orlistat for Over-the-Counter Use
• Norm's Notes

March 2007

• Quality - The "Inside" Story on BTS
• A Financial Doomsday Scenario for the U.S.?
• 2006 In Review - Part IV
• A Black Friday Hits Bally Total Fitness!
• Basic Club Blocking and Tackling to "Stay in the Game"
• Diversify or Die
• $100,000 Added to the Bottom Line!
• Personal Training Studio Owner Shares Experiences With SOFA
• Norm's Notes

April 2007

• Jim Bottin's Evolution From Clubs to His ABC Financial World
• The 3rd Annual CheckFree IHRSA Technology Summit Featured Important and Amazing Presentations
• Why Plans Fail
• Simple Technology to Stay Ahead
• How to Succeed in the Health Club Business
• IHRSA 2007 San Francisco A Great Success!
• Bally Total Fitness Notice of Delisting or Failure to Satisfy a Continued Listing Rule or Standard
• Robert Wood Johnson Foundation Pledges $500 Million to Fight Childhood Obesity
• Norm's Notes

May 2007

• Craig Pepin-Donat Exposes The Big Fat Health and Fitness Lie
• They Who Adjust... Survive
• My Member Said: "Why didn't I do this years ago?"
• Club Programming Success - Guaranteed
• Bally Delisted from New York Stock Exchange - Acting CEO Barry Elson Steps Down and Bally Agrees to Sell 16 Clubs
• Sports Research Bombshell: A More Enlightened, Tolerant and Permissive America!
• Norm's Notes

June 2007

• GymTicket.com - Getting More Membership Leads The Modern Way
• The REAL Greenmaple Wellness... A Valuable Lesson
• Catching Up With the "One and Only" Thomas Plummer
• Can Your Staff Sell at Higher Prices?
• Cost Saving: A Neglected Source of Profits
• 10 Ways Your Club Can Help Fight Obesity
• Why Join IHRSA and Support the ILC?
• The Seasonal Programming Calendar
• Norm's Notes

July 2007

• Brent Darden and Everett Aaberg Perfect The TELOS Texas Turnaround!
• A Peacock That Sits on Its Tail Feather is Just Another Turkey!!!
• How to Spot a Potential Star Health Club Salesperson
• Customer Services: It's Not What You Think!
• What To Do When Traditional Marketing Doesn't Work
• The Power of Design in Making a Club More Successful
• Bally Total Fitness Seeks Prepackaged Bankruptcy Plan
• BTS Summit Gets Them Moving In Hartford!
• Norm's Notes

August 2007

• SCIFIT Celebrates 20 Years
• Bally Total Fitness Files for Chapter 11 Bankruptcy
• Creating a Prospecting Mindset
• I Call It The Dot
• A Personal Letter From Ray Wilson
• Getting Members to Commit to Fun Programs
• Thinking is Thin-King
• The Real Greenmaple Wellness, Inc.'s Effort to Help Clubs Avoid Litigation Due to Website Plagiarism
• CheckFree to Be Acquired By Fiserv
• Norm's Notes

September 2007

• Bill Houck Brings A Country Club Perspective to the Health, Racquet and Sports Club Industry
• Arthur Jones... The Legend Passes
• Selling the Value of Your Club to Prospective Members
• Customer Service Is...
• Niche Marketing Begins Now!
• IHRSA Applauds Trust for America's Health National Call to Action to Combat the Obesity Crisis
• Robert L. Rice, A Great Man... Passes
• Raving Fans of Body Training Systems Weigh-In
• Norm's Notes

October 2007

• Augie Nieto Says... "Earn Your Eulogy Everyday"
• Mike Grondahl Launches World Gym Key Card Club Chain!
• The Insider Speaks - To Change or Not to Change... That is the Question
• Now is the Time to Fix the Future
• Surprise... Exercise Is Good For You!!!
• Sales Presentations That Close 90% of the Time
• The Pain of Low Retention
• Create a Better Place to Work: Six Ways To Become An Employer of Choice
• Programming Around The Holidays
• Bally Total Fitness Emerges From Chapter 11
• Gordon Johnson, IHRSA Member Club Owner, Leads Way to Defeat of Town Tax to Raise YMCA Funds
• Tim and Liz Rhode's Maryland Athletic Club Opens New $6.5 Million Facility at Harbor East
• Norm's Notes

November 2007

• "Younger Next Year" To Grow Your Club Membership - Part I
• 15 Years and Counting! I Am Thankful For...
• Alan Schwartz Honored With Club Industry's Lifetime Achievement Award
• Royce Pulliam Ditch's Gold's Gym Brand
• Want to Increase Retention? Want More Referrals?
• The Ultimate Promotion - A Party!
• Clubs for The Cure Unites with Augie's Quest to Raise $3,000,000 by March 7, 2008
• Club Corp Opens for Fund Raising for Four Causes
• Iron Grip Introduces New Competition Series Olympic Bar
• Norm's Notes

December 2007

• 2007 In Review - Part I
• "Younger Next Year" To Grow Your Club Membership - Part II
• The "Wheel" for Club Success
• How to Become a Winning Sales Coach
• Use the Pros!
• Why Health Clubs Are Missing the Weight Loss Opportunity!
• How to "Double-Close" the Health Club Membership Sale
• A New Beginning for You and Your New Members
• Fiserv Completes Acquisition of CheckFree
• Fabiano Designs Announces New Web Site Design
• 5% of New Health Club Members Came Through GymTicket.com
• Virgin Life Care Announces Enhancements to HealthMiles Health Rewards Program
• Norm's Notes

January 2006

• Pete Kight - Leading The EFT Way With CheckFree
• 2005 In Review - Part II
• The Insider Speaks - "Protect" EFT
• The Commodity Trap and How to Escape It!
• Sales Training With A "Personal Touch"
• The "Intimidation and Embarrassment" Factors
• Fitness Formula Announces Landers Acquisition
• Sport & Health Returns to Local D.C. Area Ownership
• Norm's Notes

February 2006

• The "Best of the Best" Club Business "Road Warrior" Consultants! - Part I
• Bally On The Mend
• Kachels Sell Quadrangle Athletic Club for $4.3 Million! - The Moral To This Story Is...
• The Thomas Plummer Company... "In A Class All By Itself!"
• Powering Up Your Business - Part I
• Characteristics of Great Fitness Club Managers
• Nothing But the Best... For the Best (That's You!)
• 2005 In Review - Part III
• The Way I See It - Where Will Membership Pricing Go? and What Can You Do?
• Podfitness
• Norm's Personal Notes
• Norm's Notes

March 2006

• IHRSA Celebrates 25 Years!
• The "Best of the Best" Club Business "Road Warrior" Consultants! - Part II
• I Have A Dream... The "Fat Friendly Health Club!" - Part I
• A State of the Industry Message
• Powering Up Your Business - Part II
• Create A Plan That Works
• IHRSA CEO/President Update
• Norm's Notes

April 2006

• Saint John McCarthy
• Rick Caro, IHRSA Founder, Weighs In
• An Open Letter To The Health Club Industry
• CheckFree Technology Summit Packed With Information!
• Our Game Is Changing... Are You?
• Thomas Plummer Seminar In Birmingham, Alabama
• Trust - The Primary Fuel Rod
• Focus on Females and Follow the Money
• The Behavioral Barriers That Inhibit Health Club Membership
• Fitness Software Reveals True Health Age
• Norm's Notes

May 2006

Leaving Fat City

www.leavingfatcity.com

June 2006

• Big John McCarthy - IHRSA's "Alliance Master" Retires
• Powering Up Your Business - Part III
• A Refreshed Approach to an Old Tool
• Stuck in the Muck at Exactly the Wrong Time
• Norm's Notes

July 2006

• Shawn Vint... Helping People Is His Way of Life
• IHRSA Changes Guard
• Scudder Weighs In On Bally!
• Leaving Fat City Update
• Power Up Your Business - Part IV
• You Sell a Membership When You Ask
• Norm's Notes

August 2006

• Tasso Kiriakes... A Great American!
• A "Grand Lady" - Virginia Smith Passes Away
• The Insider Speaks - Trust
• Design and the Profitable 21st Century Club
• Getting Out Of Range
• Toback Resigns With A Bucket Full Of Money!
• Casey Conrad Launches Second Weight Loss Product
• Norm's Notes

September 2006

• Donna Krech - Total Solution For The Obesity Pandemic!
• Obesity Pandemic
• Body Training Systems = Quality - Part I
• The Insider Speaks - Stop the Pandemic!
• Late Breaking... Bally Update
• Master Mind Group - Part I
• Do You Have Success Apathy in Your Health Club?
• TSI's Staff Save Six Lives with Philips HeartStart Defibrillators!
• EasyZone Weight Loss & Nutrition Profit Centers are "Taking Off" In The International Market
• More Than 450 Independent Operators Attend 2nd Annual IHRSA Club Business Entrepreneur Conference
• Norm's Notes

October 2006

• Casey Conrad... Getting It Done!
• Rick Caro Honored by Club Industry
• Bally: Saving the Ship or Lowering the Lifeboats?
• The Insider Speaks - Will America Die Young? "Our Group" Says "No!"
• Master Mind Group - Part II
• The Bottom Line on the Weight Loss Business - Part I
• Body Training Systems = Quality - Part II
• Joe Moore Selected as IHRSA's New President/CEO with Unanimous Vote!
• Norm's Notes

November 2006

• Colin Milner - Creating The Active Aging Industry
• Michael Grondahl's Planet Fitness Acquires World Gym International, Inc.
• Joe and Heather Graves, The "Stars of Vitabot"
• How Do You Check Out as a Health Club Owner?
• The Bottom Line on the Weight Loss Business - Part II
• Norm's Notes

December 2006

• 2006 In Review - Part I
• The Club Insider News - From the Beginning in 1993 to 14 Years and Counting!
• A Personal Note From Norm Cates
• Behind the Scenes Secrets for Successful Weight Loss Coaching
• Staffing and Strategy - The Hidden Calamity In Many Health Clubs
• On Special Assignment
• Gold's Gym Announces Resignation of Gene Lamott as President and CEO: Board Appoints David Schnabel As CEO
• Norm's Notes

January 2005

• Paramount Fitness - Celebrating 50 Years of Excellence!
• Alliances 'Inside' and 'Outside' The Industry Can Help The Health Club Industry Grow!
• 2004 In Review - Part II
• Member Motivation = Member Retention
• Resolutions for Stellar Sales Success
• Failing to Plan is Planning to Fail...
• New Year - New Beginnings
• 100 Clubs Reach Body Training Systems Platinum Status
• Norm's Notes

February 2005

• Jim Woolard and World Gym Team - Providing Excellence for 30,000 Members!
• Founder of Quiznos, Rick Schaden, Acquires Major Interest In Ray Wilson's Healthy Exercise Concept!
• The Insider Speaks - International Health Club Museum and Hall of Fame Proposed
• Tony and Gail deLeede Launch ActiveXL
• "small is GREAT!" - 2005: Get Rid of the "Same Old, Same Old" - Part I
• 10 Reasons People Aren't Joining Your Club!
• 2004 In Review - Part III
• ClubSport Oregon Strikes 'Platinum' with BTS
• Norm's Notes

March 2005

• Red Lerille - 2005 Club Insider "Health Club Pioneer of the Year"
• Joe Gold - 2005 Club Insider "Health Club Pioneer of the Year"
• Here Come The Low Priced Clubs!
• Health Club Industry Standards For Closing a Club
• How To Inspire and Motivate Your Sales Team
• Effective Lead Follow Up to Shorten Your Sales Cycle
• "small is GREAT!" - 2005: Get Rid of the "Same Old, Same Old" - Part II
• The 1st Annual IHRSA Technology Summit
• The East Bank Club Receives the Dale S. Dibble Distinguished Service Award
• Joe Cirulli Selected Industry Visionary of the Year
• Norm's Notes

April 2005

• Body Training Systems Announces "New and Improved"
• Low Cost Clubs - How The Competitors Feel...
• The Insider Speaks - The Importance of This Report Cannot Be Overstated!
• "small is GREAT!" Is Your Club A Maximum-Strength Operation... Or, A One-Dimensional Weakling?
• World Gym International Hall of Fame Banquet Was "World Class!"
• 10 Reasons Why Successful People "Get" That Way - Are You One Of Those People?
• Fighting Childhood Obesity In Your Club
• Lifestyle Family Fitness To Launch BodyCombat In Florida
• Norm's Notes

May 2005

• Greg Rowe - A Great American Health Club Owner
• 24 Hour Deal Fit For Marketing
• "small is GREAT!" Maybe... - Push Has Come To Shove
• Because You Care!
• Chico's Challenge Motivates Employees To "Get Active!"
• Simple Sales Strategies That Always Work
• New and Improved BTS Gets Your Business Moving
• National Fitness Conference and IHRSA Team Up To Produce 1st Annual Club Business Entrepreneur Conference
• Ray Gordon, Jeffrey Masten and Thomas Plummer Featured Speakers at SEHFA
• New! Norm's Personal Notes
• Norm's Notes

June 2005

• The Future of IHRSA - The View of IHRSA's 1st President, Co-Founder and Dedicated Supporter
• Wall Street... What The Experts Think About The Health Club Industry - Part I
• Can You Walk the Walk?
• The Way I See It - Why So Many U.S Health Clubs Will Go Low-Price!
• Are Your "Skill Essentials" Guaranteeing Your Success?
• Norm's Personal Notes
• Norm's Notes

July 2005

• Joe The "Gladiator" Moore - Part I
• Wall Street... What The Experts Think About The Health Club Industry - Part II
• Critical Factors for Sales Success
• Bally Total Fitness Seeks Waiver Extension From Noteholders
• Town Sports International, Inc. Files For Initial Public Offering
• Lifestyle Family Fitness and XSport Fitness invest in VFP!
• My Dear Aunt Mary
• Norm's Notes

August 2005

• Laury Hammel and Longfellow Clubs - Making the World A Better Place! - Part I
• Joe The "Gladiator" Moore - Part II
• A "Tribute" to Augie Nieto
• Focus: Your Tool for Sales Excellence
• Stopping the Churn!
• Management Mentoring Disciplines
• Body Training Systems Update... Members and Instructors Love New BTS Programs!

September 2005

• Laury Hammel and Longfellow Clubs - Making the World A Better Place! - Part II
• The Insider Speaks - Health Club Industry Needs More Women At The Top!
• NFTJ/IHRSA Alliance A Terrific Fit!
• Younger Next Year - How To Live Like Your Fifty Until You're Eighty and Beyond
• Prospecting Power For Personal Trainers
• Make It Fun!
• The Way I see It - Tidbits
• "Augie's Quest" Raises Over $1 Million For ALS Research!
• Lifestyle Family Fitness Announces Grand Opening of 27th Location
• Norm's Notes

October 2005

• Lyle Schuler Makes It Fun At The MAC!
• 13 Years And Counting!
• Challenging Views of the Health Club Industry - Part I
• The Way I See It - 10 Questions A Smart Club Operator Should Ask Each Month!
• Training Your Sales Team Year Round - Part I
• Fitness First Acquired by Funds Advised by BC Partners
• Norm's Notes

November 2005

• How To Market Your Club
• The Insider Speaks - U.S. baby Boomers Hit 60!
• Training Your Sales Team Year Round - Part II
• Challenging Views of the Health Club Industry - Part II
• Improving Personal Training Sales
• The Way I See It - All the Plates Are Spinning... For Now
• CheckFree Strengthens Health & Fitness Leadership with Acquisition of Aphelion
• Norman K. Dabish - February 19, 1959 - October 21, 2005
• Norm's Notes

December 2005

• 2005 In Review - Part I
• The Way I See It - Good Bye Yellow Brick Road
• Challenging Views of the Health Club Industry - Part III
• Training Your Sales Team Year Round - Part III
• Bally Total Fitness Catches Up On Financials
• Lifestyle Family Fitness Acquires CalFit!
• Norm's Personal Notes
• Norm's Notes

January 2004

• Michael Scott Scudder - "From The Heart!"
• 2003 In Review - Part II
• Membership Growth Using Exercise Adherence Strategies
• How To Attract The Overwight Population - Part I
• Body Training Systems Update: World Class BTS Facilities Go Platinum!
• Norm's Notes (22)

February 2004

• Gordon Johnson and Team... Gold's Gym Stars!
• 2003 In Review - Part III
• The "Insider Speaks" - You Can Make A Difference!
• "small is GREAT!" - Dinosaur Practices
• How To Attract The Overwight Population - Part II
• Moving Into Management
• The Importance of Posture Training
• Can Health Clubs Solve America's Health Care Crisis?
• Precor Takes Next Step
• CheckFree Selected By Butterfly Life
• Norm's Notes (15)

March 2004

• Ray Wilson and Dale Dibble First Ever "Health Club Pioneers of the Year Award Winners!"
• The Club Insider Chronicles 10+ Years of Health Club History
• The "Insider Speaks" - Midwest Ethical Health Club Association - "MEHCA" Founded
• "Welcome to My House..." Retention Training For Your Team
• How To Attract The Overwight Population - Part III
• Anatomy of a Healthcar/Health Club Relationship
• "small is GREAT!" - Planning or Replanning Your Business - Part I
• Carlos Dixon Energizes Clubs Through Impact Design Concepts
• BTS Summit Atlanta Takes Group Fitness To New Heights
• Norm's Notes (9)

April 2004

• Rudy Giuliani - An American Hero
• The "Insider Speaks" - To Enforce or Not To Enforce IHRSA's Standards and Code of Conduct
• Ray Wilson Honored With IHRSA's Dale Dibble Distinguished Service Award
• "small is GREAT!" - Planning or Replanning Your Business - Part II
• Doing Business Right
• Identifying High-Risk Members
• Business Focus on Preventative Health Care to Combat Obesity
• The Club Insider News Consumer Edition - Pre-enrollments Are Rolling!
• ACE Presents 2004 Achievement Awards
• Fitness Management Magazine Honors Clubs and Suppliers With Nova 7 Awards
• "Go Platinum" With Body Training Systems
• Norm's Notes (24)

May 2004

• Don Shula... The Legend Lives On
• The "Insider Speaks" - Does The Emperor Have No Clothes?
• Retention Takes Action
• Your Club's Value To Your Members - High or Low? Do We Make It Easy For Them To Stay or Go?
• A Few Good Clubs - Can We Handle The Truth?
• Increase Your Networking Skills
• Road Tripin' In Florida
• "small is GREAT!" - $19 A Month Players and Category Killers - What Threat Are They To You?
• Sales Makers Announce 2003 Sales Team of the Year Award
• Bentley Village Wellness and Fitness Center: Health For Mind, Body, and Spirit
• The 2005 IHRSA Board of Directors
• ACE Suggests The Top Ten Reasons Why Arthritis Sufferers Should Exercise
• The Fitness Industry Gets "Smart"
• Iron Grip Barbell Company and Body Training Systems Announce Strategic Alliance
• Norm's Notes (13)

June 2004

• Julie Main - IHRSA's New President
• The "Insider Speaks" - Nasty! Nasty! Nasty!
• "small is GREAT!" - $19 A Month Players and Category Killers - How Can You Secure Your Market Niche Against Them?
• Oh My Aching Back!
• Are Your Club Managers Managing The Business?
• ClubLife Magazine Launched!
• Gold's Gym International To Be Acquired By TRT Holdings
• LifeTime Fitness Launches IPO
• Joe Cirulli Honored By The University of Florida
• Spearman Industries Wins Lawsuit Brought By Dean Graziano and Marian Lunan
• Norm's Notes (10)

July 2004

• No Data

August 2004

• Fitness First Reaches One Million Members In 400 Clubs!
• A Tribute to John McCarthy
• Make It Fun!
• The PROOF, Making Big Money In Weight Loss!
• Gold's Gym Award Winners Honored
• FitnessAlliance.com Offers Club Buyers and Sellers Excellent Options
• Get The Real Picture Of The Business
• "small is GREAT!" - Planning or Replanning Your Business - Part IV
• Norm's Notes (13)

September 2004

• Visual Fitness Planner... Open The Door To More Club Business Success!
• "small is GREAT!" - Our Health Club Doesn't Concentrate On Selling Membership!
• Key Characteristics of High Retention Clubs
• The Equation For Your Success: Instant Cash + Higher Residuals = Less Attrition & More Profit!
• IHRSA Joins Council of Better Business Bureaus
• Apex Fitness Group Begins Launch of Visual Fitness Planner
• BTS Summit Draws Audience In Baltimore's Inner Harbor
• Norm's Notes (26)

October 2004

• Dean Kachel - Survivor For 25 Years!
• Jack LaLanne - The Man, The Legend Turns 90!
• Under Promise/Over Deliver
• Squandering Sales Opportunities Is A Sin!
• The Weight Can Be Over... For You and For Your Members!
• "small is GREAT!" - Why You Have To Reinvent Your Business Now! - Part I
• The POWER of the Internet
• CheckFree's New Contract Management Product Designed To Save Clubs Time and Money
• Norm's Notes (20)

November 2004

• Larry Gurney - The Master Behind "The RUSH" Fitness Complex - Part I
• WalMart Enters Fitness Field With America's Back!
• The "Insider Speaks" - Is The "Shake Out" Coming?
• Springfield Corporation - Money and Time Saving Opportunities For Single Health Club and Health Club Chain Owners
• The Obesity Answer... You Are the Solution!
• "small is GREAT!" - Why You Have To Reinvent Your Business Now! - Part II
• Make It Fun!
• Norm's Notes (20)

December 2004

• 2004 In Review - Part I
• Larry Gurney - The Master Behind "The RUSH" Fitness Complex - Part II
• The Club Experience: Defining Yours
• "small is GREAT!" - Why You Have To Reinvent Your Business Now! - Part III
• Best Practices To Improve The Club Industry
• Sales Tune Up: Getting Ready for the Peak Selling Season
• Over One Hundred BTS Clubs Attain Platinum Status
• Norm's Notes (17)

January 2003

• Tom Behan and Andrew Eker - Alaska's Club Force
• 2002 In Review - Part II
• As I See It - Success
• A Closer Look At Why Your Members Come & Go
• What a Great Industry! - New Year's Resolutions
• Technogym Named IHRSA's Associate Member of the Year!
• ACE Makes Fitness Trend Prediction For 2003
• IHRSA's Capitol Report
• FitnessInsite Reaches 1,500 Location Milestone
• Norm's Notes (9)

February 2003

• The RDV Sportsplex - Orlando's Crown Jewel Sports & Health Complex
• Paul Toback Takes The Helm At Bally Total Fitness
• As I See It - Raising The Bar In Advertising
• What An Opportunity!
• Thinking Outside the Box: An "Exercise" for Success
• Body Training Systems Update
• Healthy Inspirations Weight Loss Program Adds Doctors to Licensee List
• IHRSA's Captiol Report
• Norm's Notes (21)

March 2003

• IHRSA - "The Stellar Team"
• The "Insider Speaks" - We Are All In This Together!
• Financial State of the Club Industry
• As I See It - Stalking New Memberships: The Wrong Game
• American Gladiators Sports & Fitness Begins a New Revolution in Health and Fitness
• Increase Profit By Reducing Staff Turnover
• Announcing "The PR Moment"
• They Are At It Again! BTS Launches Body Defense Systems
• Wellbridge Hooks Up With Big Money
• IHRSA Honors Jack LaLanne With Person of the Year Award at IHRSA San Francisco
• IHRSA Honors Frank Eisenzimmer
• Life Fitness Introduces Pro2 Selectorized Strength Line
• Norm's Notes (11)

April 2003

• Settling the Difference Between Hospital Fitness Centers and Commercial Fitness Centers
• IHRSA Leaders Respond... So Should The Members...
• Insanity - Marketing the Same Way Over and Over Again and Expecting a Different Result
• The PR Moment: Discovering Networking
• Implementing an Etiquette, Courtesy and Communication Skills Component to Your Staff Training
• As I See It - Changing Paradigms In Our Industry
• ActivTrax Customer Satisfaction Updates
• Norm's Notes (11)

May 2003

• Justin Cates - "A Good Man"
• About Obesity
• The "Insider Speaks" - An Alleged "Bottom-Feeders" Update
• The Provost family Launches The Sportsclub Simpsonville!
• The PR Moment: The Benefits of Reputation Management
• FitnessInsite and NASM Sign Five-Year Alliance
• Body Training Systems Update
• Norm's Notes (11)

June 2003

• The History of the Health Club Industry - Part I
• Ray Wilson Launches Three New Club Chains!
• The "Insider Speaks" - Gym War Rages!
• The PR Moment: GHFC Makes Gainesville, FL the Healthiest Community in America
• The PR Moment: Get Connected With Your Community
• As I See It - Things I Like In Health Clubs
• Lead Generation Basics - Create, Don't Wait
• ActivTrax Teams With President's Challenge To Help Shape The Nation
• Body Training Systems Update
• Norm's Notes (15)

July 2003

• Joe Moore Sues Royce Pulliams Gold's Gyms and Gold's Gyms, Inc.!
• Texas Officials Close and Seize Two Gold's Gyms
• Join IHRSA Today!
• Healthy Inspirations Update With Casey Conrad, Founder of Health Inspirations
• Check-Up For Leadership Success
• As I See It - Pet Peeves
• Health Club Panel Network Offers Club Owners
• Agreement to Protect Health Club Members
• Wellbridge Announces New CFO, Harris White
• ClubCorp Completes Refinancing
• Nokia Signs On As Presenting Sponsor For 2003 LifeTime Fitness
• Norm's Notes (13)

August 2003

• Bill Pearl - "The Father Of Modern Bodybuilding"
• The "Insider Speaks" - We Have More Trade Shows That We Need!
• Healthy Inspirations Is Rolling!
• Lead Generation Basics - Create, Don't Wait
• The Creative Leasing Alternative
• Global Fitness Scoring Big With Body Training Systems!
• Spa Insider - Marketing
• IHRSA's Capitol Report
• Hoggan Health Industries Celebrates Its 25th Anniversary
• Norm's Notes (13)

September 2003

• Ray Wilson Is Blasting Into the 21st Century With The Goal of 10,000 Health Clubs!
• The History of the Health Club Industry - Part III
• Kenneth Melby Honored By National Fitness Trade Journal
• The "Insider Speaks"
• Closing Your Club
• "small is GREAT!" - Can Smalls Compete With Bigger-Box Players?
• Midwest Regional Club Owners Meeting Held
• world Instructor Training Schools (W.I.T.S.)
• Body Training Systems Update
• Norm's Notes (11)

October 2003

• World Gym International Seeks Quality!
• Alaskan Club Business Pioneers Tom Behan and Andrew Eker Join Ray Wilson
• The "Insider Speaks" - 10 Years and Counting!
• The Role of the Membership Representative in Membership Retention
• "small is GREAT!" - small Words, Big Advice, Don't Try To Compete On Price
• Womens-Only Fitness
• "Sleeping With The Devil" - A Book Summary
• King of Small Business to Headline IHRSA
• IHRSA Trade Show & Keynote Speakers All World Class
• Norm's Notes (12)

November 2003

• Jim Smith's Peak Performance Network Rates An A+!
• Giving Thanks
• How To Succeed With The Huge 80% Beginners and Intermediate Market
• Who's Winning The Food Fight?
• "small is GREAT!" - Membership Retention in small Clubs
• Joe Cirulli Acquires Rights To The Core Spinal Fitness System By MedX
• IHRSA Convention Preview
• Norm's Notes (19)

December 2003

• 2003 In Review - Part I
• Electronic Fund Transfer - Protect It Or Lose It
• Change By Football
• "small is GREAT!" - Reviewing The Year and What's In Store For smalls In 2004
• Making Weight Loss Fit Into Your Fitness Club
• Health Club Leaders Launch Butterfly Life
• 23rd Annual IHRSA International Convention & Trade Show
• Norm's Notes (13)

January 2002

• Rudy and Virginia Smith - Celebrating 50 Years of Excellence! - Part I
• Michael Scott Scudder... Tells It Like It Is!
• Are You Managing Your Group Exercise Program? Or, Is It "Mangling" You?!
• Making the Connection - Linking Clubs, Sports Facilities and Sportsmen/women
• Promoting and Selling Programs at a Premium
• The Milner Report - News and View on Aging
• Do You Know Your Negligence Potential?
• Ground Zero Design Changes Name to Free Motion Fitness
• Bally Total Fitness Complete Acquisition of Crunch Fitness
• IHRSA Convention to Feature Service Marketing Expert With Answers on Pricing and More
• The Surgeon General's National Action Plan On Preventing Obesity and Overweight Executive Summary
• IHRSA's Capitol Report
• Norm's Notes (17)

February 2002

• "Leaving Fat City" - An Introduction
• Rudy and Virginia Smith - Celebrating 50 Years of Excellence! - Part II
• Casey Conrad is Cooking With Health Inspirations!
• Michael Scott Scudder On 2002 Recovery
• Spa Insider
• The Milner Report - News and View on Aging
• Innovation In Health Club Design
• Creating Profitable Sports-Specific Specialty Programs
• Premium Performance Training Announces New Product Launch
• ACE Announces Fitness Trends For 2002
• IHRSA's Capitol Report
• Die Healthy, Inc. Debuts At IHRSA Show
• Norm's Notes (18)

March 2002

• Alan and Steven Schwartz - Tennis Corporation of America's Father and Son Team
• IHRSA Convention and Trade Show the Best Ever!
• Branson to Pump $60 Million From Health Clubs Into Virgin Mobile
• Back Care Programs - a Formula for Success
• The Milner Report - News and View on Aging
• Using Personality Differences to Build Teams That Work
• Spa Insider - A Spa Business Plan
• Dr. Ken Cooper, ACE and Top Fitness Professionals Honored at IHRSA
• IHRSA's Capitol Report
• Free Motion Fitness: A New Name, A New Look and a New Line
• IHRSA 2002 Parting Comments
• Life Fitness and Hammer Strength Roll Out New Products At IHRSA 2002
• Norm's Notes (29)

April 2002

• Health Fitness Team Rolling With Jerry Noyce!
• The "Insider Speaks" - When Will The Health Club industry Fully Emerge From The Dark Ages?
• Charisma: Sending Out Your Best Silent Message
• Selling The Old Fashioned Way
• Mission Control: Thoughts on Location the Member Check-in Function
• Demystifying Pilates
• 6 Keys To Convert Inactive People Into Members - Part I
• A Tale of Two Health Clubs
• Spa Insider - Attracting Hotel Business To Your Club and/or Spa
• LeisureNet Executives Arrested
• IHRSA's Capitol Report
• Premium Performance Training Announces Partnership With Nautilus
• Free Motion Fitness Named to YMCA Preferred Vendor Program
• Norm's Notes (22)

May 2002

• Thomas Plummer - The Man. The Mission. The Message.
• Truth, Beauty and the Waistline
• 6 Keys To Convert Inactive People Into Members - Part II
• Designs for Healthier Children - A Workout That's Fun for the Whole Family
• Can Pilates Be A Profit Center? Absolutely!
• Spa Insider - Menu Development
• IHRSA's Capitol Report
• Norm's Notes (19)

June 2002

• Gale Landers and Hazel Gitlitz - Chicago's Finest Formula Owners - A real Credit To Our Industry
• Norm Cates On Fighting Skin Cancer
• 6 Keys To Convert Inactive People Into Members - Part III
• Fee, Fi, Fo, Fee - What Does My Credit Card Processor Really Charge Me?
• Spa Insider - Developing a Spa Concept
• The Milner Report - News and View on Aging
• The Greening of Your Facility
• Six Feet Under - 10 Things That Can Do A Club In
• International Fitness Club Network's Bridget Zech Awarded the Coveted FedEx Quest For Quality Award
• IHRSA's Capitol Report
• Norm's Notes (16)

July 2002

• Clive Caldwell - A "True" Club Man
• Body Training Systems Changes Landscape For Smart Club Operators
• Planning For The In-Club Spa
• How To Set The Playing Field
• The Milner Report - Making Bone Health A Priority
• Bally Total Fitness Helping Communities "Be Fit"
• IHRSA's Capitol Report
• ACE Lists The Top Ten Mistakes People Make In The Gym
• Norm's Notes (19)

August 2002

• Bill Pearl - "The Father Of Modern Bodybuilding"
• The "Insider Speaks" - We Have More Trade Shows That We Need!
• Healthy Inspirations Is Rolling!
• Lead Generation Basics - Create, Don't Wait
• The Creative Leasing Alternative
• Global Fitness Scoring Big With Body Training Systems!
• Spa Insider - Marketing
• IHRSA's Capitol Report
• Hoggan Health Industries Celebrates Its 25th Anniversary
• Norm's Notes (13)

September 2002

• Avoiding The "Geriatric Ward" - What Is The Club Industry To Do? - Part I
• The Wellness Center at Bentley Village - 2000 Square Feet of Fun, Fitness and Friends!
• 50+ Market Special Report - An Interview With John McCarthy
• 50+ Market Special Report - An Interview With Dennis Keiser
• 50+ Market Special Report - An Interview With Colin Milner
• 50+ Market Special Report - An Interview With Barbara Morris
• 50+ Market Special Report - An Interview With Anthony Slayen
• 50+ Market Special Report - An Interview With Patricia Weir
• 50+ Market Special Report - An Interview With David Lahait
• Breaking the Membership Cycle to Put Profit Back Into Fitness...
• Spa Insider - Spa Services for the Aging Market
• USTA Chooses Alan G. Schwartz For Chairman of the Baord, President and CEO
• 24 Hour Fitness Worldwide, Inc. Sells Scandinavian Clubs
• IHRSA's Capitol Report
• IHRSA Announces Details Of Its 22nd Annual International Convention & Trade Show
• Norm's Notes (8)

October 2002

• Lynn Swann Says "Make It Fun!"
• Precor To Be Sold To Amer Group
• Avoiding The "Geriatric Ward" - What Is The Club Industry To Do? - Part II
• Thanks For 9 Fun Years!
• Michael Scott Scudder's Fitness Focus
• 50+ Market Special Report - An Interview With Kathy Kres
• 50+ Market Special Report - An Interview With Bob DelMonteque
• 50+ Market Special Report - An Interview With Sarah Kennedy
• 50+ Market Special Report - An Interview With Judy Dubreuil
• 50+ Market Special Report - An Interview With Anita Drew
• 50+ Market Special Report - An Interview With Glenn Colarossi
• 50+ Market Special Report - An Interview With Melanie Cook
• Turning the Tide - Three Eminent Doctors Weight In On Physical Activity and Older Adults
• Six Ways To Survive and Thrive In An Economic Downturn - A Sales Professionals Survival Kit
• The Story of Elizabeth
• ACE Lists top Ten Reasons Why Older Asdults Should Exercise
• IHRSA's Capitol Report
• Norm's Notes (12)

November 2002

• Chicago's East Bank Club - The Club World's Greatest Wonder!
• 10 Years and Counting!
• Founder's Philosophy: One-on-One With Daniele E. Levin
• Back to Basics - Two Powerful Tools to Revive an Anemic Personal Training Program in Your Facility
• You Need to Know Your Credit Score
• 4 Cs = "Recipe" for Senior-Member Success
• Taking the YMCA's Place
• Give You Referrals... Why Should They?
• Enthusiasm - The Easiest Way to Create a Positive First Impression
• IHRSA's Capitol Report
• Norm's Notes (11)

December 2002

• Lee Hillman Departs As Bally Total Fitness Chief!
• 2002 In Review - Part I
• YMCA of the USA Reports $349 Million Net Profit!
• Participate. Learn. Develop and Succeed.
• The Latest Cost-Saving Success For The Club Industry
• Fitness Through the Eyes of the Prospect
• Ten Steps To A Successful Lead Box Program
• IHRSA's Capitol Report
• ACE Offers 10 Tips For Surviving the Holidays
• Norm's Notes (14)

January 2001

• Joe Moore - Club Business "Gladiator"
• Richard Brandon's Virgin Active Acquires Leisurenet Clubs
• 10 Tips On How To Market To The Older Adult
• An Innovative Way to Attract Non-Exercisers or... The Self Image Barrier
• Clubdoc's Corner
• Is e-Learning Right For Your Organization?
• Make It Fun!
• ICON Health & Fitness Acquires Ground Zero Design
• The Club Insider News World View
• IHRSA's Capitol Report
• IHRSA's 20th Anniversary Convention & Trade Show Preview
• Norm's Notes (23)

February 2001

• John McCarthy - IHRSA's Leader of Excellent for 20 Years
• Netpulse/Ezone Media Network Files for Chapter 7 Bankruptcy
• Bally Total Fitness Joins IHRSA
• Create a Clear Path to Your Club's Front Door
• Six Ways to Implement e-Learning In Your Business
• Lessons We Can Learn From Other Industries
• Clubdoc's Corner
• Putting Callers On Hold: America's Number One Frustration
• IHRSA Club Membership Nears 6000 As IHRSA's 20th Anniversary Approaches
• IHRSA's Capitol Report
• IHRSA's 20th Anniversary Convention & Trade Show Preview
• Norm's Notes (18)

March 2001

• Tim and Liz Rhode - The "Club of the Future" Is Here! - Part I
• Laurie Cingle - MAC Wellness Director and World-Class Non-Dues Income Producers!
• A "Spring-Break" At Your Club!
• 2001 Club Business Status Survey Report
• Group Fitness Management Training - The Business of Group Fitness
• Tools Management, Inc. and Brian Homan Decline Comment
• Partnership Creates Legendary Solutions for Health and fitness Clubs
• IHRSA's Capitol Report
• Life Fitness Launches Certified Pre-Owned Program
• Gold's Gym Selects Fitness Venture Group to Manage Worldwide Web Initiatives
• Norm's Notes (25)

April 2001

• IHRSA Celebrates 20th Anniversary in San Francisco!
• Tim and Liz Rhode - The "Club of the Future" Is Here! - Part II
• IHRSA Honors Norm Cates
• Norm Cates' Acceptance Speech For The Dale Dibble Distinguished Service Award
• Tools Management, Inc. President, Brian Homan, Speaks To The Club Industry
• Key Tools to Keep Sales People On Track
• "Circle of Membership Success" - Part I
• Sales Makers Receives the 2001 IHRSA Associate Member of the Year Award
• IHRSA's Capitol Report
• Norm's Notes (33)

May 2001

• Ground Zero's Roy Simonson - A Prolific Fitness Entrepreneur
• Budy Body Bankrupt!
• Time For A Change?
• "Circle of Membership Success" - Part II
• Ten Commandment of Recreation Marketing
• The Silent Epidemic
• Make It Fun!
• The Ten Commandments of Prospecting
• Personal Trainer Liability Issues
• ClubCom and CardioTheater Purchase E-Zone Assets & Installation Base
• Ed Williams Named President and CEO of Wellbridge
• The Best Just Got Better!
• Club One, Inc. Announces Promotion of Larry Kreiger to EVP of Operations
• IHRSA's Capitol Report
• Tom Proulx Brings New Life and a Traditional Business Model to Netpulse
• The Club Insider News World View
• Norm's Notes (24)

June 2001

• Ed Williams and Art Curtis Leading Wellbridge
• ClubCom Rises to the Challenge
• The STEP Company Becomes Body Training Systems
• Key Tools to Managing Your Sales Team
• The Making of the "Perfect Plate"
• The "Golden Opportunities" - Non-Traditional Markets
• Six Ways to Survive an Economic Downturn - A Sales Professional's Survival Kit
• The Health Club Economic Update You've Been Asking For!
• Healthy Inspirations Goes "Down Under" First Australian Location Opens
• The Club Insider News World View
• IHRSA's Capitol Report
• Norm's Notes (20)

July 2001

• Mike Minton - "Thinking Outside the Box"
• Red Lerille Named to Business Hall of Fame
• Joe Cirulli Finished Term As 20th IHRSA President
• To Close or Not to Close - That Is The Question
• Who Are The True Fitness Professionals?
• Do You Know For Sure If Your Sales People Are Asking For The Order?
• Cash Copy Sells Memberships! Is Your Website Client Centered or "Me" Centered? Take This Test To Find Out
• "Circle of Membership Success" - Part III
• New Scholarship to Benefit Students in CHHP
• IHRSA's Capitol Report
• The Club Insider News World View
• Norm's Notes (19)

August 2001

• Mike Motta - Plus One In The Big Apple!
• Geoff Dyer Becomes IHRSA's 21st President
• Make It Fun!
• How to Use the Internet to Market a Company Membership Program
• Thomas Plummer... A Teacher That Makes it Fun!
• Frank Trulaske Wins Fitness Industry Lifetime Achievement Award
• IHRSA's Capitol Report
• Norm's Notes (16)

September 2001

• Mike Arteaga - Playing On and Coaching An All Star Team
• Gold's Gyms' Galiani Brothers Change Roles
• StairMaster Files For Chapter 11 Bankruptcy
• Sales Down? Don't Hire An Expert - Fix It Yourself!
• Can the Industry Hit 100 Million? No, Says Thom Plummer, Not Unless it Changes Its Ways!
• National Fitness Trade Show Highlighs Include Multiple Events
• ClubCom and Cardio Theater Merge
• Direct Focus Acquires Schwinn In Bankruptcy
• Healthy Inspirations Opens In Brazil
• Colin Milner Launches ICAA To Change The Way We Age
• IHRSA/Athletic Business Orlando 2001 - Speaks, Workout , New Products & Great People
• Norm's Notes (19)

October 2001

• Patricia Laus - World Class Visionary and Creator of the Atlantic Club - One of the World's Top Clubs
• Sales and Closing Are Not Dirty Words!
• The Milner Report - News and View on Aging
• Make It Fun!
• Needs Analysis & Qualifying Questions to Determine Why the Prospect Will or Won't Join Today
• Club Performance Netowkr and Health Fitness Corporation Announce Agreement
• Bally Total Fitness Contracts To Buy Crunch Fitness
• Karen Woodard Announces Round Table Program
• The Club Insider News World View
• Life Fitness Celebrates Production of 500,000th Lifecycle Bike
• IHRSA's Capitol Report
• Crank Up Your Winter Revenues!
• Thanks, Joe
• Norm's Notes (18)

November 2001

• Ken Germano Leading ACE Into The 21st Century
• 9 Years and Counting!
• Are You a Great New Business Income Developer?
• How To Guarentee Sales Success During Economic Shifts
• The Milner Report - News and View on Aging
• IHRSA Clubs Help War Victims and Families
• FitnessMX to Seek Suitable Suitor
• IHRSA's Capitol Report
• Norm's Notes (23)

December 2001

• Steve Tharrett Reveals ClubCorp's Recipe For Success: How To Create Pride In Belonging
• 2001 In Review
• The Inside Scoop on ClubCorp Star Service Culture
• Focusing on Three Perspectives for Increased Sales
• Selling Memberships Is Easy!
• Keys to Long-Term Success With Pilates-Based Programming
• The Milner Report - News and View on Aging
• IHRSA's Capitol Report
• Make It Fun!
• Norm's Notes (16)

January 2000

• Frank Napolitano Sells Highpoint Athletic Club and Joins TSI
• Why the YMCA Should Pay Taxes
• Positioning: The Art and Science of Becoming the Club You Need to Become
• How to Maximize January's Guest Traffic
• The BIG 3 Mistakes When Starting a Club
• Chocolate: A Love Affair
• Clubdoc's Corner
• Who Is Your Heart Throb?
• Bally Bulletin
• Netpulse Rolling Out Huge No Cost Club Program
• Spinning Trademark "Valid and Enforceable"
• TSI Contract Largest Club Deal in E-Zone History
• Ground Broken for the BelAir Athletic Club's BAAC Yard Clubhouse
• Growing Fitness Industry Requires Change to Keep Consumer Confidence
• Atlanta Area Gold's Gyms Donate $8,095 to American Heart Association
• IHRSA's Capitol Report
• Norm's Notes (15)

February 2000

• Rich Bogs and Ray Irwin... The STEP Boys Leading the Way!
• 24 Hour Fitness Busted in Oregon
• Growing Your Club's Revenues With a Creative Marketing Mix
• History of the Les Mills World of Fitness
• Keys to Effective Listening For Professional and Personal Purposes
• Why the YMCA Should Pay Taxes
• Raising the Standard of the Fitness Industry
• Make It Fun!
• E-Zone Announces Strategic Alliance With Cardio Theater
• Netpulse and Broadcast Vision Announce Alliance
• IHRSA's Capitol Report
• Norm's Notes (18)

March 2000

• Cecil Spearman Honored By IHRSA Friends With Distinguished Service Award
• Judge Rules Against Hospital Tax-Free Health Club in Ohio
• One Company Redefining an Industry
• Balancing Food and Exercise
• Why the YMCA Should Pay Taxes
• Mastering the Emotional Connection in the Sales Process
• Tilley Named Chief Information Officer at Spectrum Clubs
• FitForAll.com Partners With Health Club Authority IHRSA in Combined Appeal to Get More Americans "Off the Couch"
• IHRSA's Capitol Report
• Working Woman Recognizes Jazzercise Founder and CEO, Judi Sheppard Missett
• YMCA Loses Another One
• FitnessMX.com to Provide Procurement Solutions
• Norm's Notes (18)

April 2000

• Jack LaLanne - The Man - The Living Legend
• IHRSA 2000 - A Monster - Special Report
• Building Desire on the Tour
• Ground Zero Design an IHRSA Trade Show Hit!
• Why the YMCA Should Pay Taxes
• The Ten Best Customer Service Techniques: Just How Good Are You At Customer Service?
• New Twist to Marketing Approach Boosts Club's Response Rate
• Promotion! Promotion! Promotion! Make It Fun!
• Energy Bars: Better Than a Banana?
• Body Training Systems by The Step Company Energized IHRSA 2000
• IHRSA's Capitol Report
• Life Fitness and Netpulse Announce Alliance
• GetFit.com Teams With E-Zone
• Life Fitness Strength Launched Versatile Dual Adjustable Pulley System
• Norm's Notes (14)

May 2000

• The Sales Makers - Masters of Club Membership Sales
• Joe "The Gladiator" Moore Battles Public Fitness Center
• Meet Mr. Toshikazu Saito - Japan's "Renaissance Man"
• Why the YMCA Should Pay Taxes
• Downtown Milwaukee YMCA Told to Pay City $47,955 Property Tax Bill
• Protein Shakes: Do They Add Power To Your Sports Diet?
• Stregth Training for Adults
• Jack LaLanne Feats
• Stein Named CEO at E-Zone Networks, Inc.
• E-Zone Surges Past 10,000th Installation
• Bob "Mr. Inspiration" Wieland
• The Club Insider News World View
• IHRSA's Capitol Report
• Body Pump Testimonials
• Norm's Notes (29)

June 2000

• The DOT.COM World and the Health, Racquet and Sportsclub Industry
• L.A. Fitness Acquires Australian Body Works In Atlanta
• Gold's Gyms International Inks Body Training Systems Deal
• Do What the Dot.Coms Do!
• A Primer on the Internet and Website Marketing For Clubs
• National Gym Supply Using E-Commerce Successfully Every Day
• Futurize Your Enterprise: Business Strategy in the Age of the E-Customer
• DOT.COM World Glossary
• Club Sales, Service and Management Courses Offered by MentorU
• Brick Bodies on E-Commerce
• Wells Fargos Buys 1.9 Million Shares of Cirect Focus, Inc. Parent of Nautilus
• FitnessMX.com Names Mitch Walk President, COO
• Internet More Popular Than TV Among Lifestyle Consumers
• Michael Levy Receives Lifetime Achievement Award From IHRSA Canada
• Gold's Gym International Teams With FutureLink
• Solid Meat and Potatoes at MedXonline
• Lifestyle Family Fitness Secures $5 Million In Investment Capital
• The Club Insider News World View
• Net Future - A Book Review
• Life Fitness Celebrates Grand Opening of Expanded Consumer Division Facility
• IHRSA's Capitol Report
• Norm's Notes (26)

July 2000

• Trial Closes to Affirm Enthusiasm or Uncover Concerns
• How to Flatten Out Sales Fluctuations
• Six Easy Steps to Building a Success Website
• Proaction for Profit
• Six Cardinal Rules of Customer Service
• A Tribute to Coach Tom Myslinski
• BookingPlus: The Internet Based Booking System, Scheduling and Member Management System
• Health Development Corporation Acquired by Town Sports International
• Life Fitness Names Kevin Grodski As New Company President
• Bel Air Athletic Club Acquired By The Wellbridge Company
• Upcoming IHRSA Events Should Be On Your Don't Miss List!
• Gold's Gym and ClubCom Announce Formation of Gold's Gym Broadcasting Network
• Charley Swayne Announces IPO
• Gold's Gym International Acquires Original Facility
• IHRSA's Capitol Report
• Club Industry/NEHRSA Convention and Trade Show a Success
• The Club Insider News World View
• Body Pump Testimonials
• Norm's Notes (15)

August 2000

• Glenn Colarossi - Helping The Holder Get Better
• State of the Health Club Industry Report
• The IHRSA Sportlight - 20 Years, $250 Again
• Successfully Starting the Sales Process With Guest Cards
• Creating Positive Experiences For Our Members: The "How" of the "What"
• More Website Marketing For Club Operators
• Make It Fun!!!
• Building an Empowered Workforce
• Exercise Research Briefs
• Unleashing the Full Potential of Your Fitness Center
• The Step Company Purusing Legal Action Against Body Pump (Offenders)
• IHRSA's Capitol Report
• The Club Insider News World View
• Norm's Notes (16)

September 2000

• Casey Conrad - Talented... Driven... Respected
• Ivanko and Iron Grip Settle Lawsut Out of Court
• IHRSA and the YMCA - Non-U.S. Member Advisory
• Handling Objections on the Tour
• Customer-izing Your Club
• Programming for Fun!
• The Importance of Supervision in Exercise
• Booming Health Clubs, Slipping Fitness Participation and Healthier Diets All Coexist in the Overweight Society
• Industry Consultant Casey Conrad Opens National Chain of Weight Loss Centers
• The Club Insider News World View
• Life Fitness Acadamy Calls for Letters of Intent For Michael L. Pollock Research Grants
• IHRSA's Capitol Report
• IHRSA Launches Access to Point-to-Point Driving Directions on HealthClubs.com
• Norm's Notes (22)

October 2000

• David Patchell-Evans - "Living the Good Life!"
• Maximize Your Training Materials
• Taking Your Marketing Efforts to the Next Level - Part I
• Handling the Irate Caller
• Once-Weekly Resistance Exercise Improves Muscle Strength and Neuromuscular Performance in Older Adults
• Who Are the True Fitness Professionals?
• Make It Fun For Thanksgiving!
• Technology Delivers Sales & Retention
• Netpulse, E-Zone and Xystos Announce Three-Way Merger
• LeisureNet Files For Bankruptcy
• New, In-club Weight Loss Center Pulls In Big Revenue at Grand Opening
• Growth at Polar Continues With Purchase of Health First Corporation
• The Club Insider News World View
• IHRSA's Capitol Report
• FitnessMX.com Surpasses 1,000 Signed Suppliers and Facilities
• Norm's Notes (10)

November 2000

• Dale Dibble - "Mr. Enthusiasm!"
• 8 Years and Counting!
• Responsible Problem Solving
• Taking Your Marketing Efforts to the Next Level - Part II
• "Deck the Halls With Boughs of Holly, Fa-la-la-la-la... la la la la-aaa!"
• Differentiate... Distinguish Your Independent Club... or Die!
• Creating Positive Experiences For Our Team Members: The "How" of the "What"
• Clubdoc's Corner
• IHRSA's Capitol Report
• The Club Insider News World View
• IHRSA/Fitness Brazil Conference and Trade Show
• Body Pump Testimonials
• Norm's Notes (23)

December 2000

• Sandy Coffman - "Programming For Profit"
• A Letter to Nepulse E-Zone Media Network Customers From the New Company
• Cybex CEO Aglialoro Reorganizing
• The Centerpiece of the Industry's Growth?
• Recruiting With a Focus
• Don't Waste Your Time Having A Website Unless You Do These Three Things!
• Clubdoc's Corner
• The Year 2000 In Review
• Gold's Gym International Building New $15 Million Headquarters
• IAAPA 2000 Making It Fun!
• The Club Insider News World View
• IHRSA's Capitol Report
• Norm's Notes (24)

January 1999

• Judi Sheppard Missett and 30 Years of Jazzercise!
• Direct Focus, Inc. Buys Nautilus
• It's 1999! Where Did a Quarter of a Century Go?
• The "Insider Speaks" - Thanks to Our 1998 Advertisers!
• The "Insider Speaks" - Thanks to the Club Insider News Contributing Authors
• Use the "Fitness Prescription" to Increase Prospect Confidence and Membership Sales
• Organizational Life Cycles
• 1998 In Review
• Competing With the Billion Dollar Diet Industry
• Fitness Firsts
• Jazzercise Recognized For Half-Million Raised For Susan G. Komen Breat Cancer Foundation
• IHRSA's Capitol Report
• Encore Marketing International, Inc. Announce New Club Premier Fitness & Wellness
• New Products Press Release Hoggan Health Industries
• Norm's Notes (13)

February 1999

• Bally Total Fitness Then and Now
• The E-Zone Network... More Fun For Fitness!
• "New School" Membership Selling
• Personal Trainers & PACE Group Exercise: Your Clients Save $$$; You Make More $$$
• The Business of Credibility - Developing Sincereity, Conviction & Reliability
• Town Sports International Demonstrates Explosive Growth
• IHRSA's Capitol Report
• New Health and Fitness "Supersite" Helps Clubs and Spas Market on the Web
• IHRSA Government Relations Annual Report
• Life Fitness Announces New Customer-Oriented Organizational Structure
• Body Pump Launches Program To Increase Guest Traffic In Health Clubs
• Norm's Notes (19)

March 1999

• Crunch Fitness Acquires Sportslife
• Here Come The Aliens!
• Targeting For Breakthrough Results
• Walk the Walk. Talk the Talk. Pump the Pump.
• Guarenteed Sales Increase
• Senior Fitness Programs
• Think Small!
• Out of the Blame-Game and Into Excellence - Creating a Feedback-Friendly Club
• Club Sports International Acquires the Wellbridge Company, and With It, a New Business Platform
• Delaware Valley Alliance Career Fair to Be Hel at the Sporting Club at the Bellevue
• Bally Total Fitness Enters Agreement With Unit of Interpublic Group to Expand Strategic Partnerships and Leverage Bally's Dominant Fitness Brand
• Bally Total Fitness To Become Exclusive Health, Fitness and Nutritional Webstore on Spree.com
• George Bush, Tennis VIPs Lend All-Star Support As Co-Chairs of USPTA's Tennis Across America
• IHRSA's Capitol Report
• Top 10 Reasons to Get In The Swing of Things
• Heart Communications Adds Club Corp, Body Pump and FitKids to Client List
• Norm's Notes (27)

April 1999

• 50 Million Members By 2010
• IHRSA State of the Industry Report
• The "Insider Speaks"
• Tom Morris Provides IHRSA Convention Attendees With a Formula For True Success!
• Defining and Delivering "Service Experience"
• Is It Lonely At The Top?
• Women-Only Clubs: To Franchise or Not to Franchise?
• Jill Stevens Kinney Receives Industry Service Award
• Club Sports International Announces Management Restructuring
• IHRSA Awards Presented At San Diego Convention
• There's No Stomping It! StairMaster Launches Stomp
• Life Fitness Expands Strength Offerings With Introduction of Hammer Strength Benches and Racks
• Spencer Seminar Helps Clubs Maximize Group Fitness Success
• 100 Ways To Beat Tax-Emempt Competitors
• Norm's Notes (10)

May 1999

• Jill Stevens Kinney - America's #1 Female Club Entrepreneur
• The "Insider Speaks" - How Can We Help Save Our Country?
• Information Phone Calls - T.L.C. - Think Like A Customer
• Equipment Financing For The Fitness Industry
• Fitness Fads and Trends, Then & Now
• Is Knowledge Transfer The Key To Retention?
• 3 Basic Building Blocks for Successfully Presenting Your Personal Training Business
• The Direction of Insurance Reimbursement for Fitness Professionals
• Twelve Words That Describe Membership Sales In The Fitness Industry
• Body Pump: It's a Brand, Not a Barbell
• Gale Landers Elected IHRSA President
• Nautilus Owners Raise $20 Million!
• Life Fitness Mourns the Loss of Bill Schilling
• Provacative New York Sports Clubs Advertising Sparks Controversy With Few But is Appealing to the Masses
• IHRSA's Capitol Report
• Life Fitness Taps Two Industry Professionals For Marketing Department
• Communication Consultants Opens Personal Development Division
• ISSA Promoting New Basic Training Manual & Seminars
• Body Pump Quick Fact Sheet
• Norm's Notes (14)

June 1999

• Bahram Akradi... Living the American Dream
• Media's Messages: Killing Us Softly
• Cirulli and Matkozich Call E-Zone a Genuine Exciter!
• Keeping Your Customers
• Making the Summer Count
• "I'm Too Fat To Join a Health Club"
• Tennessee Ruling Strikes Blow For Tax Fairness!
• Iron Grip Barbell Company Files Suit Against Icarian For Patent and Trade Dress Infringement
• Sales Makers "Revs Some Engines" At 13th Annual Sales and Marketing Classic!
• Town Sports International Executives Named Finalists For Ernst & Young Entrepreneur of the Year
• Wisconsin Athletic Club Expanding Rapidly
• Body Pump Boosts Marketing Support With Video Seminars
• Norm's Notes (30)

July 1999

• The Gold's Gym Legend Grows In Georgia
• The "Insider Speaks" - Why Operate In A Vacuum?
• Correcting A Wrong Impression
• Marketing For Results
• Caveat Venditor: The Reality Managers Refuse To Face
• Successful Strategies For Making Trial Memberships Work
• The Fundamental Changes That Are Shifting The Way We Do Business In The Fitness Industry and How You Can Profit From Those Changes
• Your Public Relations Campaign Requires A Large Commitment And A Small Budget
• The Compulsive Athlete
• Crunch Fitness and Personal Trainer Sued For Member Death
• Health Club Complaints Decrease 92%
• Communication Consultants Opens New Corporate Office
• IHRSA's Capitol Report
• Lights, Camera... Fitness!
• Health Club Memberships Much Higher Than Reported
• 4 New Programs Join Body Pump
• Norm's Notes (19)

August 1999

• Bally Total Fitness Acquires The Sports Clubs of Canada
• Universal Gym Equipment Company Is Resurrected!
• 35 Cost Saving Techniques To Increase Your Club's Bottom Line
• Knowing Your Customers: The Key To Products, Services Promotions and Organizations That Work
• Three Ways To Weaken Your Workouts
• Defining Fitness Therapy
• Working Missed Guests Leads Correctly Will Give Your Club A Boost In Fall Sales
• StairMaster Appoints Rene C. Jaggi Chairman of the Board
• IHRSA's Capitol Report
• IHRSA/SGMA Youth Fitness Campaign A Success
• American Council on Exercise (ACE) Study Released On Popular Workout
• Celebrating 30 Years of Fitness, Fun and Friendship!
• Norm's Notes (19)

September 1999

• Gold's Gym Investments Acquires Gold's Gym Enterprises, Inc. and the "G" Group
• IHRSA's New Industry Thrust Focuses On Government Relations
• The Organization of the Future
• Good News - Bad Moves
• Excuse Me, Would You Like Some Milk?
• Is It Time You Used An Executive Search Company To Help With Your Hiring Process?
• Caro and Brentwood Launch Health Club Consolidation - Creating Market Leading Company
• Gold's Gym Opens Second Center In Cairo, Egypt
• Gold's Gym Franchise Feedback
• On Heels of Tax Exempt Defeat, YMCA Attacks IHRSA Web Page
• "Selling Fitness" Hits Italian Market
• IHRSA's Capitol Report
• Norm's Notes (16)

October 1999

• Caro and Brentwood Move Fast On Growth Build-Up Strategy
• Leaders of the Future
• Retention: The Evolution of a Members
• The "Used" Fitness Equipment Industry Can Speed The Growth of the Health Club Industry Dramatically
• Senior Fitness: Getting In Shape Requires The Right Attitude
• E-Zone Network Accelerates Offering To Include Vast Educational Network Array
• Group Personal Training
• Weight Management: Is Your Diest Y2K Compliant?
• Robert Steele Named CEO of Spectrum Clubs International
• Life Fitness Revolutionizes Treadmills With "New Edge" Profile and Performance
• Hammer Strength Introduces Unique Selectorized Equipment
• Randall-Pejchar Announce Merger of Executive Search Firms
• Ken Germano Named New Executive Director at ACE
• Fitness Legend Jack LaLanne Turns "29!"
• IHRSA's Capitol Report
• Bally Total Fitness Acquires George Brown Clubs In Fresno, CA
• National Fitness Therapy Association Announces Formation of a National Advisory Committee
• Norm's Notes (17)

November 1999

• Tony deLeede - Club Industry Super Star!
• Creating the Team of the Future
• Club Doc's Corner
• A Can-Do Customer Service Attitude Is Key To Success On Web
• Dinner In The Fast Lane
• McCown Deleeuw Announce $900M Recapitalization
• Club Corp Raisers $300M For Expansion
• Club One Acquires Frog's and Fitness Advantage
• ACE and IHRSA Announce Partnership
• Bally Total Fitness Announces Third Quarter Results
• IHRSA's Capitol Report
• Jazzercise Recognized For Raising $630,000+ For Susan G. Komen Breast Cancer Foundation
• Life Fitness Expands and Enhances Cross-Trainer Offering
• Life Fitness Expands Hammer Strength Benches and Racks Line to 25 Pieces
• StairMaster Acquires Quinton Fitness
• Norm's Notes (13)

December 1999

• 1999 In Review
• The Club Insider News Begins 7th Year!
• Make It Fun By Learning From The International Association of Amusement Parks and Attractions
• Increase Retention By Giving Members Key Strategies For Sticking With Their Exercise Program
• Club Doc's Corner
• Nutrition News From ADA
• Joe Cirulli Elected President of IHRSA
• New Year Resolutions Show in Health Clubs
• IHRSA's Capitol Report
• Norm's Notes (10)

January 1998

• "Some" Of America's Most Successful Clubs - Part I
• The "Insider Speaks" - Thanks To Our 1997 Contributing Writers!
• Successful Club Profiles
• Are We On Target With Leagues and Ratings?
• Town Sports International... Spending the Money!
• A Client Fitness Program: Is It Really Important? How To Make Fitness Programming Pay
• Prospect/Contact Management Software Maximizes Corporate Sales
• Automated External Defibrillator (AED)... The Shocking Truth
• Attracting And Servicing The Overweight Market
• Sports & Health Acquires Smith Clubs
• Life Fitness Launches Heart Rate Zone Training Education Campaign
• Norm's Notes (14)

February 1998

• Robert Dedan, Sr. and Club Corporation of America - The Refreshing Story of a Members First Company
• Body Pump Attracting Club Industry Leaders
• Massachusetts Single-Sex Health Clubs Get Senata O.K.
• The "Insider Speaks" - Bigger is Better!
• "Is It You or the Bear?"
• Electricity Deregulation
• Moore's Fitness Fighting Government Competition
• "Some" Of America's Most Successful Clubs - Part II
• PACE Senior Fitness - Dry Aquatics
• StairMaster Acquires Pacific Fitness
• CheckFree Signs Agreement With Alternate Computer Services (ACS) To Offer Health Club Management Software Upgrade
• Delaware Valley Alliance of Health & Fitness Clubs News
• SEHRSA Contributions Reach $18,000 - Florida Clubs Owners Unite to Fight 6% Sales Tax on Memberships
• Dee Dee Kovacevich Appointed to Governor's Council
• Life Fitness Acquires Parabody
• Norm's Notes (15)

March 1998

• Rick Caro Launched Club Vision Partners
• The "Insider Speaks" - You Are The Pioneers
• Prospecting Plans That Create Sales
• NFTA: National Fitness Therapy Association "Understanding the Opportunity"
• Examining the Circle
• Waivers and Releases... Will Liability Waivers Work In Your State?
• Helping Members Succeed
• Women's Only Clubs: The Reason and Need
• Bally Total Fitness' "New Attitude" Translates to Greater Community Involvement
• Nautilus To Be Sold
• The Benfield Group Sold
• MedX Announces the MedX Stretch Flexibility Training Equipment
• Norm's Notes (21)

April 1998

• Ron and Sandy Franco - 10 Great Years of Mom-and-Pop Club Success!
• The "Insider Speaks" - The Future of Health Care... Not Sick Care
• Making Price a Detail and Not the Point
• Make It Fun!
• PACE: The "No-Time" Objection Solution
• State of the Health Club Industry: Strong! 22.5 Million Members
• Town Sports International Announces Third Quarter Earnings - Continues Record Growth in Revenues and EBITDA
• Bally Total Fitness Files Registration Statement For 2.5 Million New Shares
• Enhancements, LLC Announces the Newsest Element in Fitness Marketing
• IHRSA Awards Ceremony
• Life Fitness Launches Education Programs
• Norm's Notes (10)

May 1998

• Geoffrey Dyer's Life Style Family Fitness Centers Strong In Tampa!
• The "Insider Speaks" - Bally Admission to IHRSA - Yea or Nay?
• You Don't Have to Set Your Club On Fire to Get in the Nightly News!
• PACE - A Profit Center For Summer
• Impact Your Retention, Membership Sales & Bottom Line In 15 Minutes Per Day
• Helping Members Succeed
• Sales Makers 12th Annual Sales and Marketing Classic a Great Success!
• Make It Fun On The 4th of July!
• National Fitness Therapy Association Assisting Health Clubs
• Goal For 2010: 40 Million Club Members - IHRSA Begins Development of Plan to Grow Business
• Red Lerille Injured in Plane Crash!
• MedX Introduces The Abdominal Machine
• Philadelphia Fitness Career Expo Set
• Town Sports International Acquires Four New Jersey Clubs
• Norm's Notes (12)

June 1998

• Michigan Athletic Club One of a Kind! (Carl Porter)
• The "Insider Speaks" - Education For Yourself and Your Team
• Sales Skills For Personal Trainers
• Families Prevent Second and Third Generation Business Failure Through Sensitive, Proactive Dialogue - Part I
• Twelve Steps to Great Problem Solving Meetings
• Making Headlines Without Taggin Along With a Non-Profit Fun Run
• August Birthday Celebrations
• Kid's Fitness (How Old?) The Parents Will Follow
• Responsible Managers Get Results
• Helping Members Succeed
• Cardio or Weightlifting First? How to Weigh the Differences
• Bally Total Fitness Enters Bay Are Market With Acquisition of Two Health Club Chains
• Cybex International Acquires Textrix Fitness Equipment
• Independent Contractors Update
• Take A Computer Break With Cyberstretch By Jazzercise!
• Life Fitness Names Herman Rutgers Executive Vice President of Global Marketing, Sales and Service
• Life Fitness Seeks Oldest Lifecycle Exercise Bikes as Part of 30th Anniversary Celebration
• Norm's Notes (13)

July 1998

• Norm Cates On Fighting Skin Cancer - You Should Know the Dangers... Seek Help Early!
• The Power of Accreditation to Transform the Health Club Industry Into a Branch of the Health Care Industry
• Consultants: Who Needs 'Em?
• Helping Members Succeed
• 10 Most Common Exercise Mistakes
• Fun in the Fitness Environment
• Partnership Charters: The Process for Achieving "Interpersonal Equity" and Avoiding the Partnership Distress Syndrome
• 25 Ways to Promote Your Wellness Program
• Bally Total Fitness "BFIT University" Raising Standards Across the Board
• PACE: The "Decondition" Friend Referral Tool
• Club Sports International Announces Agreement to Acquire New Mexico Sports & Wellness
• Survey Shows Health Club Revenues Up By 9% - Study Examines Top Performers in the Industry
• Club Insider News Goes Online!
• Town Sports International Demonstrates Explosive Growth
• Life Fitness and the Clark Hatch Group Create Strategic Partnership in Asia Pacific
• IHRSA Updates
• Casey Conrad Earns Honors as Law School Graduate
• Norm's Notes (14)

August 1998

• Roger and Elaine Ralph Win Entrepreneur of the Year Award! - Part I
• The "Insider Speaks" - "A Brave Heart Is A Power Weapon" Says IDEA Christine Macintyre
• Looking For A Few Good Staff? A Successful System For Finding and Hiring New Team Members
• Genuine Sales... The Key to the Future!
• Communications Cross-Training
• When Empowerment Really Works
• Helping Members Succeed
• PACE: Great Workout for Unfit, Fit and Ultrafit
• Club Sports International Acquires New Mexico Sports & Wellness
• Who Are The Hottest Prospects For Health Clubs? Former Members
• In Memoriam: Dr. Michael Pollack
• Jazzercise Sponsors Get Ready to "Party Like It's 1999"
• Bally Total Fitness Reports Strong Second Quarter 1998 Results
• Lakeway Athletic Club To Undergo Metamorphosis
• Town Sports International Announces 4th Quarter Results
• IHRSA Fairgame Updates - YMCA First Target of Pennsylvania Law
• Rande LaDue Announces New Pro*Fit Sales Reps
• Norm's Notes (20)

September 1998

• Jim Flanagan... MexX and Club Business Leader
• Bally Total Fitness Unfairly Slapped By Wall Street Journal
• Roger and Elaine Ralph Win Entrepreneur of the Year Award! - Part II
• 35 Cost Saving Techniques to Increase the Club's Bottom Line
• Waivers and Releases... Recent Cases Clarify & Change Waiver Laws in Several States
• Helping Members Succeed
• Certification and the Future of the Fitness Industry
• Questions About PACE? Here's All the Answers - Part I
• Space-saving 3-way Press Bench Added to Paramount Free Weight Line
• Tennis Corporation of America and Fitness Formula Announce Alliance With Chicago Society and Club Corp
• MedX Computerized Knee Machine Tests & Rehabilitates
• Houston Independent School District Dedicates More Than $400,000 of Fitness Equipment Donated By Bally Total Fitness
• Body Pump Hits 600 Clubs!
• Norm's Notes (19)

October 1998

• The Thoreau Club, Camp and Outdoor Center - a Pulis Family Work of Art!
• The "Insider Speaks" - Bob Provost Doing the "Right Thing"
• Target Your Public With Bull's Eye Communication
• Helping Members Succeed
• Questions About PACE? Here's All the Answers - Part II
• The Lifecycle Exercise Bike Legend
• Bally Total Fitness Says Business Remans Strong
• $50K Pledged to Create Millions of New Exercisers - Goal is to Double Number of Fitness Center Members by 2010
• Fair Game - Legal and Legislative News From IHRSA Government Relations
• Introducing Capitol Report
• Norm's Notes (13)

November 1998

• Club Industry Honors Women
• The "Insider Speaks" - The Importance of Fair Competition
• Early "Prospect Identification" Helps Increase Sales Effectiveness
• Helping Members Succeed
• ISSA Rolls Out New "Basic Training" Program
• Forget the Sheep, Clone Yourself
• Used PACE, a Copy or New PACE? Beware!
• Burnette Donoho Named Chairman and CEO of Club Sports Internmational
• Bollinger Acquires Retail Products Division of The Step Company - Second Acquisition in Recent Months
• Greenville Racquet and Fitness Club Ribbon Cutting Celebrated
• Western Association of Clubs (WAC) Files to Dissolve the Association
• Life Fitness Announces Winners of the Oldest Lifecycle Exercise Bike Contest
• Sport & Health Company On The Move - Washington's Largest Club Family Grows to 25 Clubs
• Bally Total Fitness and Sports Display Enter In-Club Marketing Agreement
• Jeff Randall Starts Health Club Recruitment Firm
• Bally Total Fitness Reports Strong Third Quarter Results
• Sales Makers Club Industry Show Winners Announced
• Body Pump Enters New Frontier For Training & Standardization
• Norm's Notes (12)

December 1998

• The Bob Provost Story... Success One Day At A Time!
• Club Insider News Celebrates 5 Years of Publication!
• Helping Members Succeed
• What? My Employee is Suing Me?
• Kick Box Fitness Hits America
• Rick Slaughter - F.I.R.S.T. Again!
• New Year's Resolution Members; Do You Want to Keep Them?
• Town Sports International to Receive $40 Million in Preferred Equity
• Bally Total Fitness Expands E-Commerce Success
• IHRSA News Releases
• Bank Credit Facility to $90 Million
• The Delaware Valley Alliance Elects A New Board of Directors and Officers
• IHRSA's Capitol Report
• Norm's Notes (9)

January 1997

• Success (Augie Nieto)!!!
• The "Insider Speaks" - Personal Fitness Training: Will Overspecialization Kill the Health Club Industry?
• Intergrating Fitness and Managed Care
• Words That Win... Vocabulary For Success
• Responsible Problem Solving
• Peak Performance... How to Get It... Keep It... And, Most Importantly, Coach It To Your Team!
• Marketing Matters
• Independent Contractor or Employee?
• Improve Your Club's Cash Flow By Restructuring Your Lease
• Why Tennis Has Declined - Reason #2: Programs, Programs, Programs
• Is Jazzercise A Solution For Your Club?
• Consolidation Roll Continues With Trotter Acquisition of Cybex
• State and Federal Government Affairs
• Gainsville Health and Fitness Wins Sales Team of the Year Award!
• Sheryl Marks-Brown Named special Advisor to Governor's Council
• Norm's Notes (12)

February 1997

• Big Kahuna (Dave Pickering)!
• The "Insider Speaks" - Thousands For Equipment - But Not One Cent For Training
• Connecting In The New Year
• Have You Lost That Lovin' Feelin'?
• Why Tennis Has Declined (More Reasons You May Not Want To Hear - Reasons 3 & 4 of 10)
• How to Write a Press Release
• IHRSA's Corporate Sales Success: A Global Fitness Club Network
• Marketing Matters
• Thanks To Our Contributing Writers
• Lifestyle Fitness Center and Bayfront Medical Center Team Up
• 24 Hour Fitness Names supermodel Niki Taylor As Spokesperson
• ATA Information Systems and Alternate Computer Services Team Up
• IHRSA's Institute On Exercise & Health Update
• Play Center Formula: Fun + Safety = Increased Revenues
• The American Health Club Experience
• Norm's Notes (19)

March 1997

• Karen Woodard... A Rising Star!
• The "Insider Speaks" - Learn! Learn! Learn!
• Creating the Partnership Between Membership Sales and Front Desk
• Salesperson... "Amateur or Pro?"
• Why Tennis Has Declined (More Reasons You May Not Want To Hear - Reasons 5 of 10)
• Marketing Matters
• Health Care - Health Club Education
• Sales Independence - Part I
• Club Sports International Purchases Northwest Racquet, Swim and Health Clubs
• Tennis Corporation of America Fosters "Play Tennis Chicago"
• Club Industry Magazine to Recognize Leading Business Women
• Georgia Health Club Legislation Proposed
• Atlanta's Australian Body Works Celebrates 15 Years
• Best Lights Doing the Job Right and Saving $
• Advantage IHRSA Tennis Open Forum set
• Norm's Notes (15)

April 1997

• Mike Chaet... "Club Doc" Extraordinaire
• Lee Hillman Weighs In...
• The "Insider Speaks" - SSI Deal Will Leave U.S. Skywalker Owners Holding the Bad - Reebox Should Step In To Help Clubs!
• Top Sales Producers: What They Have In Common - Part I
• A Club Purchase In Indiana
• Successful Sales Standards - How Do You Score?
• 3 Ways To Grow Your Club Business With Customer Service
• Why Tennis Has Declined (More Reasons You May Not Want To Hear - Reasons 6, 7 & 8 of 10)
• Sales Independence - Part II
• Keys To Hiring And Employee Retention - Part I
• Universal Gym Equipment Closing Rumor Bogus
• Ray Wilson & Eric Levine Make California Fitness A Hong Kong Hit!
• Norm Peck Joins ACE
• Workout America Closes Leaving 60,000 Members Stranded
• Get Ready to Drench Your Club In Luxury
• Life Fitness Introduces New 9500 Cross-Trainer
• Heart Communications Signs With CCA And Star Trac
• Norm's Notes (13)

May 1997

• Jim Gerber Honored By Friends
• Lee Hillman Weighs In At Bally Total Fitness - Part I
• The "Insider Speaks" - A Call To Florida Club Owners!
• Top Sales Producers: What They Have In Common - Part II
• Keys To Hiring And Employee Retention - Part II
• Why Tennis Has Declined (More Reasons You May Not Want To Hear - Reasons 9 & 10 of 10)
• The Best Membership Promotion I've Ever Seen!
• Friend or Foe?
• Capture Youre Share of a 30 Billion Dollar Marker!
• Club Sports International Purchases Flagship Athletic Club
• Norm's Notes (18)

June 1997

• Lee Hillman Weighs In At Bally Total Fitness - Part II
• Q Clubs Construction Stopped!
• "Make It Fun!"
• The "Insider Speaks" - Ray Wilson Honored By California Legislature
• The "Insider Speaks" - Now Is The Time!
• Why "Make It Fun?"
• "Make It Fun" Testimonials
• Top Sales Producers: What They Have In Common - Part III
• Tennis Is Not Just "Tennis"
• Giants Joint Venture
• Sales Independence - Part III
• Brunswick Acquiring Life Fitness!
• Cybex International Shares Company Plan and Vision
• Jazzercise For Fun!
• MaxaWave For Aquatic Family fun
• LifeTime Fitnes Agrees to Pay Penalty For Misleading Ads
• Ben Edmin Elected IHRSA President - Fernandez, Landers and Myers Named to Board of Directors
• 24 Hour Fitness Buys Gold's Gyms In Oregon and Washington
• Club Sports International Acquires Harbour Island Athletic Club
• Brunswick Acquisition of Life Fitness... Comments From Insiders
• Travel For Fun and Profits!
• Future of Fitness Has Arrived At Kroger!
• Cardiotheater "Makes It Fun!"
• Norm's Notes (7)

July 1997

• Spike Gonzales - America's Racquet Man
• Health Club Trend Report
• The "Insider Speaks" - Playing the Race Card - The Myth of Equality in the Fitness Industry
• Tennis Pros and Market Building
• Four Club Trends For The Future
• Clubs and Common Area Maintenance Charges
• NACA No More!
• Georgia Gold's Gyms Win Two International Awards
• Bally Top Management Speaks
• Major Cardio Equipment Companies Becoming CardioTheater Ready
• Make It Fun!
• Bally Total Fitness Develops and Shares "Gold Workout"
• Norm's Notes (13)

August 1997

• Ray Wilson On Monthly Dues
• Universal Gym Equipment Files Chapter 11
• The "Insider Speaks" - "Insider Speaks" Editorial Commentary Welcomed!
• Membership Pricing Structure
• Tiger, Tennis and Lotteries
• The State of the Game of Tennis
• Top Sales Producers: What They Have In Common - Part IV
• A Leader In New Orleans
• Waivers and Releases... Basic Information You Need to Know
• Ray Wilson Honored
• Bally Total Fitness Raises $90 Million
• Bally Total Fitness Adopts New Revenue Recognition Method
• Bally Total Fitness Announces Second Quarter 1997 Results
• National Fitness Trade Journal and Fitness Management's Distinguished Service Awards
• Norm's Notes (12)

September 1997

• Tim Mansour - First Ever To win SBA Award!
• Gold's Gym Enterprises Sale to the Sports Club Company Rumored... Fact or Fiction?
• Body Pump Is Here!
• 10 Secrets to Club Success
• Waivers and Releases... Waivers and Liability for Negligence
• Readjusting The "Default" In Manager/Pro Relations
• How It Could Happen To You...
• Michigan Athletic Club Gets Mega-Facelift
• Will Your Club Survive?
• StairMaster Sports/Medical Products Sold!
• Private Tennis Club Association Rolls Out Virtual League Tennis
• IHRSA Trend Report
• IHRSA and Bally Fund State Tax Repeal Efforts - More Collaborative Activities Expected In Future
• 14 New York Metropolitan Area Gyms Close
• Norm's Notes (22)

October 1997

• Larry Gurney Honored By AAU and American Body Building
• Jason Conviser Joins Bally Total Fitness
• Conventions & Trade Shows Present Great Learning Opportunities
• "I Just Want To Play For Fun"
• Use the "Fun Test" To Increase Participation
• Want More Results?
• The Good, the Bad, the Ugly... Why Outsourcing May Be For You
• Town Sports International, Inc. Seeks $75 Million
• Healthworks Loses In Summary Judgement
• Sport & Health Announces Aggressive Growth Plan
• Club Industry Conference and Trade Show
• December In Orlando... Experience The Magic & The Savings!
• Sprint Cardiovscular... Affordable, Durable, Simple
• Body Pump is Rolling
• Bally Total Fitness Completes Sale of $225 Million of Subordinated Notes
• USPTA Awards George Bush With Honorary Membership
• International Sports Sciences Association to Conduct Fitness Therapist Workshop At Club Industry
• Affiliated Acceptance Corporation - The "Best in the Business"
• IHRSA Funds Legal Defense of Women-Only Clubs - May Seek Legislation to Exempt Women's Clubs From Discrimination Laws
• Phoenix... A Visionary Landscape: Focusing on the Future
• Life Fitness Introduces the Cross Trainer 9500 Lower Body System
• Seventeen Philadelphia-Area Fitness Facilities Form Business and Marketing Alliance
• Exercise Entertainment Options
• Norm's Notes (20)

November 1997

• Mark Smith and TSI Team Raise $100 Million!
• Universal Gym Chapter 11 Leaving Customers High & Dry
• Med X's Jim Flanagan Scores Big!
• The "Insider Speaks" - United States Tennis Association Allocates $31.4 Million!
• The "Insider Speaks" - Prepare for the New Year
• Examining the Mandated Costs - Part I
• Saving Money Through Group Purchasing
• The Seasonal Approach To Membership Marketing
• Closing The Sale Through Fitness
• Body Pump Testimonials
• How To Set Up A Successful Corporate Membership Program
• Waivers and Releases... Why Waivers Sometimes Fail to Protect
• New Year Planning Checklist for Success
• The Ex-Player Syndrome
• PACE - The Group Exercise Program For Every Body
• Sports Club Company and Gold's Gyms Deal Blows Up
• Life Fitness Acquires Hammer Strength
• Club Industry Magazine Awards Distinguished Woman's Awards For 1997
• IHRSA Board Passes Resolution On Women's Only Clubs - Reaffirms Position That Health Clubs For Women Are Important
• New ACE Study Determines Group Indoor Cycling May Be Too Intense For Beginning Exercisers
• ACE Tips For Indoor Cyclers
• 1998 Club Insider News Editorial Content
• Sales Makers Checklist For A Powerful New Year
• Life Fitness Endorses FitLinxx As Industry Standard With New Agreement
• Bally Total Fitness Announces Medical Advisory Board
• Norm's Notes (12)

December 1997

• Club Insider News Celebrates 4th Anniversary!
• Primedia/Intertec Acquires Club Industry Magazine & Tradeshows
• The "Insider Speaks" - Club Insider News 1997 In Review
• Examining the Mandated Costs - Part II
• Moore's Fitness Beats City Hall
• Positioning Your Club For Success
• A Newer Look At Member Retention
• Are We Effectively Growing The Game Of Tennis?
• What's Up With Regional Associations?
• HealthTech Chairman, Gordon Hall and Others Indicted!
• TSI Executive Management Team
• Norm's Notes (16)

January 1996

• Health Club Hard Sell - Part I
• American Boomers in FAT CITY!
• The "Insider Speaks" - Health Club Business Has Public Relations Challenge
• Texas Bally Lawsuit Is B.S.
• An Alternative to Traditional Health Care
• Personal Training: Cash Cow or Money Pit?
• Sales From the Heart
• Unfair Competition in Colorado
• Profits vs. Non-Profits: The Coming Armegeddon
• PR 101 - Is PR Really Free Advertising?
• Club Managers: Let's Cast Out the Caste-System in Tennis!
• Bob Delmonteque Super Senior... Fit For Life
• O.K., What is the Body Pump?
• Tennessee Attorney General Sues Clubs
• Star Trac Discontinues Skywalker Representation
• Norm's Notes (7)

February 1996

• Health Club History With Bob DelMonteque
• The "Insider Speaks" - Leading Industry Vendors Sponsor the Club Insider News Mission
• Establishing Confidence in Our Healthcare Partners
• Moments of Magic
• A Secret Weapon for Reputation Management
• Refurbished Times
• Health Club Hard Sell - Part II
• Ask Mike About Marketing Matter
• Informed Managers Can Perform Miracles
• Quality Drives Retention, But How Do You Control and Assure Quality?
• The Club Insider's Choosing a Health Club Guide
• What It Takes To Be Number 1
• How Active Do We Have To Be In Managing Tennis?
• Montsanto Company Broadens Focus On Health and Fitness
• New York's Atrium Club Closes
• Recycle Your Cycle Day in Maryland
• Hoist Fitness and Healthline Sign Agreement
• ACE Says Treadmills Burn More Calories Than Aerobic Riders
• Club FM - Wireless FM Entertainment Systems
• Corporate Fitness Alive and Well in North Carolina
• Nordic Track Settles With FTC
• IHRSA and Products Council Reveal Logo
• Star Trac By Unisen Honored in California
• Pritiken Picks Life Fitness
• Olympic Watch: Atlanta, Georgia
• Norm's Notes (11)

March 1996

• Joe Cirulli's Vision... Being Number 1
• The "Insider Speaks" - Discrimination: An Exercise in Self Destruction
• Keeping the Pressure On!
• Marketing Matters
• The Power of Listening
• Tennis Pros 101
• Refurbished Times
• Certification of Personal Trainers
• In Memoriam - Ralph Griesser
• MAXLIFE... The Leader In Senior Fitness
• Reebox Skywalker Coming on Strong!
• Club FM - Wireless FM Entertainment Systems
• U.S. Total Fitness Sued for $10 Million!
• Olympic Watch: Atlanta, Georgia
• Norm's Notes (10)

April 1996

• Mitch Wald Receives IHRSA's Distinguished Service Award
• The "Insider Speaks" - Surgeon General's Report Offers Opportunity of a Lifetime
• Let Them Testify
• The 1996 IHRSA Report on the State of the Health Club Industry - Part I
• Refurbished Times
• A Software Solution
• 11 Habits of Peak Performance
• Tennis Pros: The Advanced Course
• Countdown to Camp '96
• Marketing Matters
• Collaborative Selling
• Q-clubs Go Public
• Surgeon General's Report Expected In May
• Club FM - Wireless FM Entertainment Systems
• Stairmaster and Pacific Fitness Unite
• Powerhouse Gym Closes
• Racquetball Comeback
• U.S. Total Fitness Files For Bankruptcy
• TechnoGym Sponsors Institute on Exercise
• Life Fitness Breaks Ground on New Facility
• Fitness Professionals Attend 50+ Seminar
• New USTA Partnership Formed to Promote Community Tennis
• Club Industry East Set For May 8th-11th
• Bally Total Fitness Rating Downgraded
• Nautilus Signs Agreement With FitLinxx
• Norm's Notes (11)

May 1996

• "Attitude is Everything!"
• The "Insider Speaks" - IHRSA San Diego Top Speakers Named
• Hang In There!
• Avoiding the 12 Monster Mistakes in Your Membership Sales
• Matching Your Message to Your Medium
• Tennis Pros: Are You Part of the Problem or Part of the Solution?
• Hemelgarn and Fatjo Off the Hook... For Now
• The 1996 IHRSA Report on the State of the Health Club Industry - Part II
• My Seven Spiritual Laws
• Refurbished Times
• Using Your Time More Effectively
• Successful Clients
• Q Clubs Going Public
• Surgeon General's Report Delayed
• Commercial Health Clubs Post Big Membership Gain
• Club FM - Wireless FM Entertainment Systems
• Mary Jane Johnson Wins IHRSA's Fitness Director of the Year Award
• Friday Reports Newsletter Hits the Fax Wire
• Health Line, Inc. Signs on Denton Smith and Steve Datte as Partners
• Norm's Notes (10)

June 1996

• Future Fitness Now
• The "Insider Speaks" - Why the Club Insider News Can Price Its Advertising Competitively
• St. Francis Medical Center Purchased Universal Physique Fitness Center
• The Importance of Loyal Customers
• When Does Too Much Experience Affect Your Prospects for Employment
• Welcome to Atlanta!
• My Favorite Myopians
• The Peak Performing Mind
• Life After Death For Racquetball
• ISSA Fitness - Education and Certification Leader
• Are You Sifting or Lifting Your Tennis Market?
• Refurbished Times
• Marketing Matters
• Tim Mansour Wins Small Business Person of the Year Award
• MicroFit and FitLinxx Collaborate to Link Exercise and Assessment Data
• Light the Candles!
• An Apology to Body Masters
• Dennis Keiser's Vision
• Norm's Notes (10)

July 1996

• U.S. Surgeon General's report Promotes Exercise!
• The "Insider Speaks" - Now is the Time to Join IHRSA!
• Club Management: Can We Please Make This Simple?
• A Baker's Dozen of Benefits
• What Is Selling?
• Lifelong Fitness
• Cancer Wellness Programming In The Health Club
• Marketing Matters
• A Culture of Misperceptions
• Treadmill Service and Savings
• Norm's Notes (4)

August 1996

• No Data

September 1996

• Club Insider News Seeks Balance - Clubs Asked to "Chip In"
• Q Clubs Withdraw SEC Filing
• The "Insider Speaks" - Little Juan Can Kiss Our Grits!
• A Good Question!
• The Group Cycling Phenomenon - Part I
• Increasing Club Revenue Through Personal Training
• Tennis and Fun - Part I
• The Elixir of Youth - How To Be In Super Shape, Whatever Your Age
• Marketing Matters
• Olympic Village Health Club a First
• Texans Doing It Right!
• U.S. Surgeon General's Report on Physical Activity & Health
• IHRSA's Chuck Leve Promotes Gregg Shapiro
• Reebox and Cross Conditioning Systems Announce Global Partnership
• Norm's Notes (8)

October 1996

• Crunch Fitness... Way Out... and Right On! - Part I
• Club Insider News Seeks Balance - Last Free Edition!
• Mike Lucci Seteps Down at Bally Total Fitness
• Miscellaneous Topics
• Developing a U.S.P. To Differentiate Your Club From Your Competitor's
• How to Maximize Your Income Working As a Personal Trainer
• Tennis and Fun - Part II
• Building Our Future Through Team Building and Development
• Life Fitness Complex World Class
• The Group Cycling Phenomenon - Part II
• Alan Schwartz Nominated Vice President of U.S. Tennis Association
• Healthy American Fitness Leaders Honored
• Waukesha Hospital Drops Plan For Tax-Exempt Fitness Center
• Bel Air A.C. and Central Maryland YMCA Hold Seminar
• Norm's Notes (15)

November 1996

• Join the Club!
• The "Insider Speaks" - IHRSA "Value Check"
• Don't Shoot The Messenger
• Crunch Fitness... Way Out... and Right On! - Part II
• Analyze Your Competition to Find Your Strengths
• Good Start' Guidelines For New Club Developers and Guidelines on How to Close a Club (If You Must)
• Eliminate Your Time Management Problems... Stop Procrastinating and Read This Now!
• The Top Ten (Odd & Ironic) Reasons Tennis Has Declined
• Club Insider News Celebrates Third Anniversary
• Promotional Subscription Discontinued
• Dieters Take Heart: New Advice Still Cuts Fat, But Trims The Guilt
• American Fitness Centers Close
• 24-Hour Fitness/HARD TIME Fitness Center Means Dollars For At-Risk Youths
• Norm's Notes (11)

December 1996

• No Data

January 1995

• The Club Industry's Best Friend
• The Second Great Wave... Why Clubs Should Consider Alliances With Hospitals and Doctors
• The "Insider Speaks" - Club Employee Recruitment... Are There Any Rules?
• General Manager's Compensation Survey
• 1995 Club Insider Honor Roll
• Boost Profits With Summer Camp... Plan Now!
• Clubs Are the "M" In HMO
• Tony deLeede Launches Cardio Theater Express
• 1994 In Review and 1995 Predictions - Part II
• IHRSA San Francisco "Gateway to Growth"
• How to Dump a Sales Slump
• Summer Day Camp: Making Dollars Out of Sense
• Interviewing and Hiring Club Salespeople
• How to Contend With Non-Profit Competition
• Lynne Brick Stars Again
• ACE Introduces Lifestyle and Weight Management
• Top 20 IHRSA Orlando Sales Conference Speakers
• ACE Hits 100!
• Lady Sportslife: A New Concept in Health and Fitness For Women
• Norm's Notes (20)

February 1995

• Why IHRSA Open Forum Will Be Important
• Health Rider & Club Insider Team Up
• The "Insider Speaks" - Pursuit of Growth Without Huge Risk to IHRSA's Future
• Preferred Clubs Add Value to Club Membership
• Reducing the Club's Real Estate Taxes - Part I
• Club Industry Employee Recruitment... Are There Any Rules?
• The Monster 1995 Super Show
• Mike Chaet's 10 Ways to Close More Sales
• The Health Care Connection
• How to Contend With Non-Profit Competition
• Reebox and Skywalker Team Up
• The Club Industry in the Year 2000
• Insurer and Health Clubs Form Partnership
• Pioneering Center to Provide Rehabilitation After Breast Surgery
• Big Money!
• Western Association of Clubs Sign Health Care Agreement With Health South
• Club Insider Announces Major Circulation Growth Plan for 1995!
• Norm's Notes (13)

March 1995

• Bally Health Clubs's Franchising Nears Kick Off!
• The "Insider Speaks" - Supporrts the Club Insider Advertisers!
• MicroFit's Health Care Connection
• Preferred Clubs Gallery
• Reducing the Club's Real Estate Taxes - Part II
• How to Produce a Road Race
• 10 Tips to Improve Your Staff
• A Ready Made Opportunity to Connect With Health Clubs
• Bally Legal Update
• Ex-Bally Managers Sue Company
• MicroFit in the Corporate Market
• Dust Off the Hardwood, Racquetball is Back!
• Developing and Retaining A Quality Staff
• Covert Bailey - Health Rider's Fitness Pro of the Month
• Rick Caro Awarded IHRSA's Distinguished Servce Award
• Subscriber Satisfaction Survey Results
• Club Owner Battles YMCA
• Reebox Sports Club/NY Sets March Opening
• Norm's Notes (7)

April 1995

• Ray Wilson... A Club Legend In His Own Time - A Case Study on the Family Fitness Centers - Part I
• The "Insider Speaks" - "The Right Stuff"
• MicroFit's Health Care Connection
• "Really Nice People"
• A Member Retention Program That Works
• Exercise Psychology for Assured Retention Improvement
• Education Key to Cybex/ABC Financial Seminar Series
• Club Sales Staff... Part-time or Full-time?
• Kids, Kids, Kids, Who Needs Them? A Look at Bringing Children's Programming Into Your Club or Center
• How Preferred Clubs Works
• IHRSA State of the Health Club Industry Report Summary - Part I
• Sports Clubs of Canada Honors Team Members
• Nick Orlando Sells Stairmaster to Garden Way
• Dean Kachel Wins Sign Permit Victory Over Q Sports Clubs
• Cory Everson Aerobics and Fitness Licensing Program Rolled Out
• Mike Chaet Acquires Permanent Home for Club Management College
• Australian Body Works Salutes Top Employees
• Steve Datte Joins Hoist
• San Francisco IHRSA Convention Impressions
• Norm's Notes (14)

May 1995

• Amazing Club Turnaround!
• The "Insider Speaks" - Club Industry Employee Turnover
• A Club Success Story: Capitalizing on the Opportunity
• Healthrider Cancels Pro Club Model
• How to Live Longer, Look Better, Feel Great...
• A Member Retention Program That Works
• Understanding the Mature Consumer
• A Tribute to Dale Dibble
• Bally's Wins $1.7 million Incentive Package in Maryland
• IHRSA State of the Health Club Industry Report Summary - Part II
• American Council on Exercise Launches New Publication
• Tony deLeede's Cardio Theater Express Opens in Atlanta
• Aphelion Introduces Touchscreen Control
• Livingwell Lawsuit Update
• O.J. Jurors Looking to Trim the Fat!
• Life Fitness Sponsors First European Club Leaders Conference
• Norm's Notes (9)

June 1995

• Ray Wilson... A Club Legend In His Own Time - A Case Study on the Family Fitness Centers - Part I
• The "Insider Speaks" - Are You a Boss From Hell?
• "United We Should Stand"
• USA Health Technologies Aggresively Acquiring Clubs
• Covert Shopping Reveals Sales Mistakes
• Healthrider Correction
• Capitation in Corporate Membership Sales
• What is the Club Insider News and Who is Norm Cates, Jr.?
• Life Fitness Countersues Precor
• Precor Statement Regarding Life Fitness Countersuit
• "Future of Fitness" Symposium Brings Together Healthcare & Fitness Leaders
• Skywalker Update
• IHRSA State of the Health Club Industry Report Summary - Part III
• Norm's Notes (8)

July 1995

• $95 Million!
• The "Insider Speaks" - "Tell It Like It Is"
• Special Thanks to Neil Sol!
• Take Heed Club Industry... America is Speaking!
• Skywalker Modifications in Process
• American Club Systems Growing Rapidly
• Ten Keys to a Perfect Program - But Make It Fun1
• Ray Wilson... A Club Legend In His Own Time - A Case Study on the Family Fitness Centers - Part II
• America's Healthiest Companies
• The Senior Market: The Future Is Now!
• Famous John Wayne Tennis Club Is Sold
• Fitness Center Expands With Medical Approach
• Beware of the PR Vacuum
• Making a Difference In America... Ken Germano's Operation, FitKids, Inc.
• Farewell to Irma... And Good Luck!
• Stairmaster Successfully Defends Against Infringement Charge
• Healthworks to Open Fourth Location
• Sinai of Baltimore and the WellBridge Company Announces New Partnership
• Norm's Notes (17)

August 1995

• Mega Buck Deal!
• The "Insider Speaks" - How the Club Insider is Produced
• Don't Forget About the M.D.
• A Look in the Mirror
• Attacking Hidden Expenses - Part I
• Dollars and Sense Accounting
• Neil Sol, Ph.D... A Healthcare Visionary
• Norm's Notes (11)

September 1995

• The Works Athletic Club Sold to Hospital
• Western Reserve Club Closes
• The "Insider Speaks" - Club Bashing Advertisers Must Stop
• Fitness HMO: An Opportunity for the Health Club
• Attacking Hidden Expenses - Part II
• Developing Partnerships With Physicians
• Club Services Offers Customer's Perspective
• Mind, Body, Spirit - Tapping the Potential of the 50+ Market
• Effective Training
• Jim Nash Starts Golf T-Time Service
• Tennis Club Finds a Winning Proposition
• Livingwell Lawsuit Update
• Dorian Yates Wins Again!
• Club Industry Trade Show Exhibitors
• Norm's Notes (7)

October 1995

• Positive California Legislation!
• Frog's... Frog's... Frog's...
• The "Insider Speaks" - Editorial Clarification
• Colorado Fitness Therapy Network: A Success Story
• Attacking Hidden Expenses - Part III
• How Hoist Fitness Was Born
• 5 Reasons You Deserve Media Coverage
• Scott Garrett's UBIT Watch Fights Unfair Competition
• Artificial Intelligence: A Substitute for Employees?
• HealthCare Dimensions Turning Trends Into Traditions
• California Concurrent Resolution No. 39
• IHRSA Update
• ACE Certifies First Lifestyle and Weight Management Consultants
• Gary Yurich Gets Best Lights Patent
• Norm's Notes (7)

November 1995

• Manufacturers Meet to Discuss Future
• Bally News
• Why Hospitals Are Buying Health Clubs
• Self Vs. Time Management for Greater Personal Fulfillment
• Attacking Hidden Expenses - Part IV
• Degrees vs. Certifications: Another Perspective
• The Body Pump: The Unfolding Story
• The Senior Sizzle
• Computer Fitness
• Leisure Sports Honored
• Cecil Spearman Sells Woman's Club
• Australian Body Works Grows By 50% In '95
• NACA Leaders Open New Fitness Center
• IHRSA/Athletic Business Trade Exhibitors
• Norm's Notes (12)

December 1995

• 2 Years!
• Ben Midgley... Sales Champion!
• The "Insider Speaks" - Thank You!
• New Rules
• A Club's Site Selection: The Pivotal Step
• PR 101 -PR Pro's Recommended Reading
• Club Commandos
• Exercise As Empowerment
• Saco Sport & Fitness: Back From The Ashes!
• The Mathematics of Building Your Tennis Market
• Hey You! Club Owner Doing Your Own Ads! Put Down That Layout Pad and Read This!
• Transitioning Into The Multi-Site Arena
• Pacific Fitness Receives Patent
• Norm's Notes (16)

January 1994

• Massachusetts Booting Bally
• IRSA Members Oppose Exercere
• The "Insider Speaks" - Name Change Proposal Shows IRSA's Blurred Vision
• A Club's Site Selection: A Pivotal Step
• How to Make a Profit in Your Pro Shop
• Lawsuit of the Month
• Steps to Personal Training Success
• Month Dues vs. Retail Installment Contracts
• What Business Are We In?
• How to Avoid Employee Payroll Problems
• The Frog's Deadbeat Bulletin
• The Monster We Created
• Hire the Best
• The 10 Most Common Sales Mistakes
• Executive Insight Helps Westbay Athletic Club
• Brave New Ways
• Norm's Notes(14)

February 1994

• Red Lerille's Health and Racquet Club Case Study - Part I
• What's Love Got to Do With It? A Future For Our Industry
• The "Insider Speaks" - Where Does IRSA Go From Here?
• Club Shopper Service Starts
• What's Happening Down Under
• Angel in Agony
• Lawsuit of the Month
• How to Close a Club Successfully
• The Frog's Deadbeat Bulletin
• Norm's Notes (18)

March 1994

• IRSA Showdown in Reno!
• Treadmills Criticized by Club Operators
• The "Insider Speaks" - Letter to the Editor
• Caro's Cost-Cutters
• Direct Mail for the Club Industry
• Red Lerille's Health and Racquet Club Case Study - Part II
• Capitation of Health and Fitness Services
• Managing Your Selling Time
• Gym Rat's Paradise: They Never Close
• Lawsuit of the Month
• The Frog's Deadbeat Bulletin
• Top Ten rules for Successful Club Management
• Arnold Turns World Gyms Over to Joe
• New Addition to Cedarland Family Fun Center
• Dealing With Poor Customer Service
• YMCA Woos City of Alpharetta
• Bally Watch
• Norm's Notes (17)

April 1994

• Federal Trade Commision Nails Bally
• The Human Meaning of Joining a Club
• The "Insider Speaks" - "Showdown in Reno" Becomes "Love In"
• Caro's Cost Cutters
• Caro's 1994 Industry Predictions
• IRSA's 1994 State of the Industry Report - Part I
• Health and Fitness for Kids
• The Future of Corporation Fitness
• Making 200+ Sales a Day
• Marketing Insights
• The Frog's Deadbeat Bulletin
• Norm's Notes (35)

May 1994

• Bally's Announces Club Chain Spin Off!
• Small Club Operator Competes Well in Atlanta
• The "Insider Speaks" - IRSA's Quantum Leap in Communications
• The "Insider Speaks" - Is IRSA Expanding to Include Non-Profits?
• No Response from Bally's Goldberg
• Programming for Profit
• Poor Service
• Tae Kwon Do - An Opportunity for Clubs
• Home Exercise Equipment - Friend or Foe?
• Tap Into Customer Emotions
• Preferred Club Update
• IRSA's 1994 State of the Indsutry Report - Part II
• Selling in the Zone
• Caro Launches Market Vision
• Terms Used When Working With Health Insurance Industry
• Comments from Charley Swayne
• Sunbelt Region Association of Cubs is Proposed
• IRSA's Corporate Network Signs With Large HMO
• Norm's Notes (16)

June 1994

• Exercere Out! IHRSA In!
• Sportslife Launches Vie Magazine
• The "Insider Speaks" - IRSA Hospital Debate a Worthy Cause
• Attacking Hidden Expenses - Part I
• Programming Individual Profiles
• Women's Only Clubs Coming On Strong?
• Bally Watch
• Why Make It Fun?
• Product Announcement - Sky-Walker
• Atlanta 1996 Olympics
• Norm's Notes (18)

July 1994

• Burnout... Myth or Reality?
• How to Produce a Grand Opening for Plenty of Fun and Profits
• The "Insider Speaks" - IHRSA Mandate!
• Is Health Care reform the Right Direction for IHRSA?
• Attacking Hidden Expenses - Part II
• Making Money in Rehabilitation
• Finally, Club Industry Standards
• Norm's Notes (9)

October 1994

• Bally Health Clubs... Where Do They Go From Here?
• Gold's Gym Announces National Advertising Campaign
• Attacking Hidden Expenses - Part IV
• Exercise Cuts Breast Cancer Risk
• Building a Foundation for Fair Competition Success
• Selling the Information Call
• Jack Dennison Seeks Equal Status
• An Alternative Perspective on Hospital-based Health and Fitness Centers
• Gainsharing Follow-Up
• Life Fitness Claims "Prior Art" Patent Rights
• New Product Announcements
• Fair Competition Victories
• Norm's Notes (12)

November 1994

• FATJO and HEMELGARN Face Huge Liabilities
• The Conscience of the Health Club Industry?
• The "Insider Speaks" - Letters to the Editor
• "Really, I Just Need to Think About It!"
• 10 Ways to Help Your Membership Sales
• Survival of the Fittest
• Hospital Clubs & "For Prfit" Clubs
• Bally's ACE Certification Underway
• Kids Are Staff Too!
• How to Contend With Non-Profit Competition
• Kevin & Julie Boorse Buy Two Clubs
• Ten Newly Names Healthy American Fitness Leaders
• Boston Brochure on Improvement of Children Exercising
• Jay Kramer Wins 2nd Coach of the Year Award
• WCA Announces Fitness Plus
• IHRSA News
• Regional Focus
• Precor Files Lawsuit Against Life Fitness
• New Products Announcement
• Norm's Notes (19)

December 1994

• Club Insider Celebrates 1st Birthday!
• 1994 In Review and 1995 Predictions - Part I
• The "Insider Speaks" - Letters to the Editor
• The Perception of Control
• Creating a Club Alliance to Gain Market Share
• New Bally Sales Training Program Review
• Going Head-to-Head With the YMCA
• Southeastern Regional Founding Meeting Held in Orlando
• Club Owner Barred From Doing Business in Missouri
• Q Clubs and Dean Kachel Clash
• Justin Cates
• Successful, Long Term, Happy Salespeople?
• IHRSA Board of Directors Denies Kim Fuller's Challenge
• Sailors Pick Cybex
• Aerobics and Personal Training Scheduling Made Easy for You
• Affiliated Acceptance Corporation Team With Total Wellness Concepts
• IHRSA Board Faces Difficult Choices
• IHRSA Sales and Marketing Awards Given
• Norm's Notes (19)

August-September 1994

• Boycott Baseball!
• Ruth Stricker Honored As Healthy American Fitness Leader
• Bally Watch
• The "Insider Speaks" - Letters to the Editor
• Dorian Yates Wins 3rd Mr. Olympia Title
• Attacking Hidden Expenses - Part III
• Add Value to Health Club Membership
• Gainsharing: A Win-Win Incentive
• Fair Competition and the Future of Our Industry
• Anchor Your Club To Success
• 3 Common Mythes of Leisure Programming
• Health Promotion - Health Products
• Member Retention... The "Permanent" Club Challenge
• IRSA to Change Name
• Regional Focus
• Norm's Notes (15)

December 1993

• Club Insider News Blasts Off!
• Red Lerille's Club Case Study Coming Soon!
• The "Insider Speaks" - Get Your Fair Share of Your Partnership By Planning Ahead!
• The "Insider Speaks" - Top 10 Things to Know to Avoid Problems with the SBA
• The Champion... Larry Pacifico
• Executive Insight
• The Myths of Fixed Costs
• The Step Story
• New Name Proposed to Replace IRSA
• Service Breakthrough Project
• An Amazing Story
• The Frog's Deadbeat Bulletin
• Lawsuit of the Month
• Recommended Reading
• Monthly Dues or Retail Contracts?
• Preferred Clubs Looks Good
• Fifty-Plus Fitness Association
• John McCarthy Honored
• Other IRSA News
• International News
• A.P.F.C Shuts Down
• Linda Pejchar to Serve as the club Insider Human Resources Advisor
• Norm's Notes (28)